John Basedow

Last updated
John Basedow
John Basedow Weight Lifting.jpg
Basedow in 2008
Occupations
  • Television personality
  • Author
Height6 ft 3 in (191 cm)
Website johnbasedow.net

John Basedow is an American television personality, model, author, and motivational speaker. He produces the Fitness Made Simple video series and the Internet series New Media Stew. [1] [2] [3] [4]

Contents

Career

Early work

Basedow started his career as a reporter on a New York nightly news program and then co-created a syndicated television show called Images. [5] [6]

After Images, Basedow, appeared in fitness magazines, founding "Fitness Made Simple". [5] He subsequently commercialized the "Fitness Made Simple" routine and began selling a series of DRTV infomercials. [5] [7] He authored his first book, Fitness Made Simple: The Power to Change Your Body, the Power to Change Your Life. The commercial marketing success was in part due to Basedow's business strategy of opting for frequency over length, which was a novel approach for fitness infomercials at the time. [5] [7] [8] Basedow made deals for discounted unsold commercial inventory enabling an unusually high frequency of the ads. [9] [10] [11] [12] [13] Over time, the availability of unsold airtime decreased as networks decided to promote themselves and some Multiple System Operators (MSO) ceased to exist, in turn reducing the viability of Basedow's "Fitness Made Simple" commercials. [13]

Social media influencer

In recent years, Basedow has become an active social media personality. In 2007, an outside production company launched an online reality show entitled "John Basedow TV" on YouTube. [8] In 2011, he served as the host for the popular YouTube series, Lesbian Video Speed Dating. [14] Following that, Basedow launched the YouTube series New Media Stew and Culture Pop, covering pop culture and celebrity news. [15] He encourages the use of social media as a form of empowerment and motivation. [16] His #WakeUpWords motivational Vine and Instagram videos, which promote positivity and self-empowerment, have been featured on Fox's Good Day New York and the Red Eye . [17]

In 2017, Basedow was featured on an episode of Viceland's The Untitled Action Bronson Show . [18] In 2018, Basedow was a guest on the Tom Shillue show, and a keynote speaker at the "I Am Success Summit" in Syracuse, where he also appeared on a panel with MTV's Justina Valentine and Starz Power cast member Rotimi. [19] [20] In 2018, he was a guest on Viceland's Fuck, That's Delicious . [21] [22] [23] In 2021, he was featured in the New York Post . [24]

In 2019, Basedow started JB's Fantastic Finds, a live online auction hosted on Facebook. [25] The show has grown in popularity following the deployment of television commercials in an innovative approach advertising new media on traditional media. [25]

Film

YearTitleRole
2018SomniumPriest
2017Me FamiliaRobert Trendall
2013Six Minutes Of DeathDr. Felps
2012AcediaErick

Published works

Related Research Articles

An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.

Susan Powter is an Australian-born American motivational speaker, nutritionist, personal trainer, and author, who rose to fame in the 1990s with her catchphrase "Stop the Insanity!", the centerpiece of her weight-loss infomercial.

<span class="mw-page-title-main">Drake Bell</span> American actor and musician (born 1986)

Jared Drake Bell is an American actor and musician. Born in Newport Beach, California, he began his career as a child actor in the 1990s, appearing on Home Improvement (1994) and in several commercials. He rose to prominence with Nickelodeon, playing starring roles in the sketch comedy series The Amanda Show (1999–2002), the sitcom Drake & Josh (2004–2007), and the Nickelodeon television film series The Fairly OddParents (2011–2014). He also voiced Peter Parker / Spider-Man on the Disney XD series Ultimate Spider-Man (2012–2017) and various Disney XD media. He has won ten Kids' Choice Awards, a Teen Choice Award, and a Young Artist Award, among other accolades.

Viceland was a Canadian pay television channel. It was owned by Vice Network Canada, Inc., which was owned by Rogers Media with minority ownership by Vice Media. It was a Canadian version of Viceland, broadcasting lifestyle-oriented documentary and reality series aimed towards a young adult demographic.

<span class="mw-page-title-main">SBS (Australian TV channel)</span> National public television network in Australia

SBS is a multicultural public TV network in Australia. Launched on 24 October 1980, it is the responsibility of SBS's television division, and is available nationally. In 2023, SBS had an 8.5% audience share, compared to 2018 when SBS had a 7.7% audience share.

<span class="mw-page-title-main">Paul Rosenberg (manager)</span> American music manager

Paul Rosenberg is an American music manager and former entertainment attorney from Detroit, Michigan.

<span class="mw-page-title-main">Billy Mays</span> American salesperson (1958–2009)

William Darrell Mays Jr. was an American television direct-response advertisement salesperson. Throughout his career, he promoted a wide variety of products, including OxiClean, Orange Glo, Kaboom, Zorbeez, and Mighty Mendit. His promotions aired mainly on the Home Shopping Network through his company, Mays Promotions, Inc., although they have aired on other syndicated networks.

<span class="mw-page-title-main">Nathan Barnatt</span> American actor and comedian (born 1981)

Nathan James Barnatt is an American actor, comedian, dancer, YouTuber, stuntman and filmmaker. He is best known for his famous comical characters Keith Apicary and "Dad".

Viceland is a brand used for television channels owned and programmed by Vice Media. The brand launched on February 29, 2016, with two cable channels in North America. The American version is a joint venture majority-owned by A&E Networks. A Canadian version operated as a Category A-licensed specialty channel majority-owned by Rogers Media; it was discontinued on March 31, 2018.

<span class="mw-page-title-main">Action Bronson</span> American rapper (born 1983)

Ariyan Arslani, professionally known as Action Bronson, is an American rapper, songwriter, chef, wrestler, and television presenter. Born and raised in Queens, New York, he released his debut mixtape Bon Appetit ..... Bitch!!!!! in January 2011 and independently released his debut album, Dr. Lecter, in March 2011. In August 2012, Arslani signed his first major-label deal with Warner Bros. Records, but was later moved to the Atlantic Records-distributed label Vice Records.

<span class="mw-page-title-main">Amanda Petrusich</span> American music journalist

Amanda Petrusich is an American music journalist. She is a staff writer at The New Yorker and the author of three books: Pink Moon (2007), It Still Moves: Lost Songs, Lost Highways, and the Search for the Next American Music (2008), and Do Not Sell at Any Price: The Wild, Obsessive Hunt for the World's Rarest 78rpm Records (2014).

<span class="mw-page-title-main">Vice Media</span> American-Canadian digital media and broadcasting company

Vice Media Group LLC is a Canadian-American digital media and broadcasting company. As of April 2024, Vice Media encompasses four main business areas: Vice Studios Group ; Vice TV ; Virtue ; and Vice Digital. It was cited as the largest independent youth media company in the world, with 35 offices.

Infomercials is an umbrella title for independent, quarter-hour television comedy specials airing on Adult Swim. Unlike actual paid programming, all of the programs are fictitious, and for the most part maintain no continuity with each other.

Traveling the Stars: Action Bronson and Friends Watch Ancient Aliens is a comedy-documentary series hosted by American rapper Action Bronson. It was produced by Viceland and aired in 2016.

Vice News Tonight is an American news program that aired on Vice TV on Thursday nights at 10 p.m. It was originally broadcast on HBO as the channel's first-ever daily series, premiering October 10, 2016. HBO cancelled the series after three seasons, ending September 2019. The program was relaunched in 2020 on the Vice TV network. In April 2023, Vice announced that Vice News Tonight would be cancelled, with its final show airing on May 25.

<i>Fuck, Thats Delicious</i> American television documentary series

Fuck, That's Delicious is an American television food documentary series starring rapper, and former chef, Action Bronson. The series premiered on March 3, 2016, on Viceland. The series focuses on "the life and eating habits of rap's greatest bon vivant".

Vice TV is an American basic cable television channel that launched on February 29, 2016. It is a part of the Viceland family of television channels programmed by Vice Media. A joint venture with A&E Networks, Vice replaced H2 on most multichannel television providers in the United States.

<i>The Untitled Action Bronson Show</i> American TV series or program

The Untitled Action Bronson Show was a culinary late-night talk show series on Viceland, hosted by Action Bronson, featuring numerous notable guests.

<i>My House</i> (2018 TV series) American TV series or program

My House is a documentary/reality series focusing on ball culture in New York City. It follows Tati 007, Alex Mugler, Jelani Mizrahi, Lolita Balenciaga, Relish Milan and the commentator Precious Ebony. The first of ten episodes premiered on Viceland on April 25, 2018.

References

  1. Freedman, Lisa. "Fittest Americans of All-Time: Ten guys who showed their patriotism with a different set of guns". Men's Fitness . Retrieved 1 September 2016.
  2. Polestino, Pam. "John Basedow A Man On A Mission". The Boulevard . December 2008 to Jan 2009.
  3. Hallet, Vicky (October 16, 2007). "Basedow Baring it All: The Infomercial star flexes his way into bookstores' fitness section". Phys Ed: Express Fit. p. E5. It's hard to not have heard of John Basedow who catapulted to fame by incessantly airing his homemade commercials hawking his DVD line, "Fitness Made Simple."
  4. Rhodes, Joe (23 October 2005). "Bull's-Eye: TV's Next No-Limit Wager". The New York Times.
  5. 1 2 3 4 Carpenter, Susan (4 February 2005). "For John Basedow, fitness is both simple and lucrative". Los Angeles Times . Retrieved 1 September 2016.
  6. Ketchum, Diane (September 1, 1991). "LONG ISLAND JOURNAL". The New York Times . Retrieved 3 October 2016.
  7. 1 2 Rajan, Vikrim (June 1, 2006). "John Basedow Makes Branding Look Simple". Business Smarts. TimesLedger. p. 22.
  8. 1 2 Genn, Adina (February 2, 2007). "For John Basedow, it's television marketing made simple". Long Island Business News . Retrieved 2 October 2016.
  9. Beagle, Ben (July 9, 2006). "Fatness Made Simple, By Bennie". The Roanoke Times . Retrieved 2 October 2016.
  10. Dove, Mike; Buraglio, Don (July 21, 2005). "Running: It really is 'fitness made simple'". Monterey County Herald. p. C4.
  11. Cowherd, Kevin (January 4, 2011). "Frankly, the only ab I was used to seeing was an abnormal sales pitch". The Baltimore Sun . Retrieved 3 October 2016.
  12. Steinberg, Dan (January 16, 2006). "THECHAT". The Washington Post . pp. E2. Retrieved 3 October 2016.
  13. 1 2 Genn, Adina (February 2–8, 2007). "For Basedow, It's Television Marketing Made Simple". Growth Strategies (5). BusinessNews: Front, 23A.
  14. "John Basedow hosts Lesbian Video Speed Dating: YouTube series, "Lesbian Video Speed Dating," features iconic TV fitness personality as its hunky host". San Diego Gay and Lesbian News. January 31, 2011. Archived from the original on March 4, 2016. Retrieved 1 September 2016.
  15. "Legendary Fitness Guru John Basedow on his Transition from TV to YouTube [INTERVIEW] - New Media Rockstars". New Media Rockstars. 23 August 2012. Retrieved 1 September 2016.
  16. Jacobson, Bruce. "John Basedow: Fitness Might Be Simple-But He is Complex". Long Island Fitness and Health Magazine. September/October 2016: 13. Retrieved 22 September 2016.
  17. "John Basedow". Good Day New York . WNYW.
  18. "Award-Winning Cheeseburger Fitness". The Untitled Action Bronson Show. Series 1. Episode 39. 2017. Viceland . Retrieved Feb 14, 2018.
  19. Giordano, Sistina (31 May 2018). ""I Am Success Summit" Planned For Syracuse Youth". NBC News . Retrieved 31 August 2018.
  20. "John Basedow, Marie Harf: The Secret Of Rosanne's Continued Success, Why Young Americans So Pessimistic?". FOX News Radio . 4 April 2018. Retrieved 8 April 2018.
  21. Bell, Sarah (4 September 2018). "Watch Action Bronson Pump Iron and Pound Dominican Food with John Basedow: Legendary fitness expert John Basedow attempts to help Action turn his keg into a six pack". Munchies. Vice Media . Retrieved 7 September 2018.
  22. Joyce, Dan (5 Sep 2018). "John Basedow Works Out & Eats With Action Bronson | Dan Joyce | 98 Rock - Harrisonburg". Dan Joyce. iHeartMedia. 98 Rock - Harrisonburg - Harrisonburg's Rock Station. Retrieved 7 September 2018.
  23. "Pumping Iron with Action Bronson and John Basedow". F*ck, That’s Delicious. Vice. Retrieved 7 September 2018.
  24. Grace, Asia (4 January 2021). "You have to exercise an hour to lose weight —here's how to make the most of it". New York Post. Retrieved 9 January 2021.
  25. 1 2 Drake, Donna (September 6, 2022). "JB's Fantastic Finds visiting with Donna Drake and Fran Capo BTS at Drake Media Studios". Long Island: The Donna Drake Show Live It Up. Retrieved 12 September 2022.