John Elkington (business author)

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John Elkington
John Elkington 06.JPG
Born
John Brett Elkington

(1949-06-23) 23 June 1949 (age 75)
CitizenshipBritish
Alma mater University College London
Known for Triple Bottom Line
Awards2011 Spencer Hutchens, Jr. Medal by the American Society for Quality (ASQ)
Scientific career
Fields Sustainability
Innovation
Social entrepreneurship
Environmentalism
Ecology
Institutions Volans

John Elkington CF (born 23 June 1949) is an author, advisor and serial entrepreneur. He is an authority on corporate responsibility and sustainable development. [1] [2] He has written and co-authored 20 books, including the Green Consumer Guide, Cannibals with Forks: The Triple Bottom Line of 21st Century Business, The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, and The Breakthrough Challenge: 10 Ways to Connect Tomorrow's Profits with Tomorrow's Bottom Line.

Contents

He is a founding partner and chairman & chief pollinator at Volans; [3] co-founder and honorary chairman of SustainAbility; [4] honorary chairman of Environmental Data Services (ENDS, 1978); senior advisor to the Business & Human Rights Resource Centre; [5] member of the World Wildlife Fund (WWF) Council of Ambassadors; [6] visiting professor at Cranfield University School of Management, Imperial College and University College London (UCL). He is a member of over 20 boards and advisory boards. [7] [8]

He coined the terms environmental excellence, [9] [10] green growth, [11] [12] green consumer, the triple bottom line [13] [14] and People, Planet & Profit. [15]

Biography

At the age of 28, Elkington co-founded Environmental Data Services (ENDS) with David Layton and Max Nicholson. In 1983, SustainAbility, a think tank consultancy that works with businesses through markets in the pursuit of economic, social and environmental sustainability. (launched as John Elkington Associates, and renamed SustainAbility in 1987). In 2008, he co-founded Volans Ventures with Pamela Hartigan, Sam Lakha, Geoff Lye and Kevin Teo. [16] He wrote his first book with Julia Hailes, the Green Consumer Guide, in 1980, at the age of 31. [17]

Elkington was described by Business Week in 2004 as "a dean of the corporate responsibility movement for three decades." [18] In 2008, the Evening Standard had named him among the '1000 Most Influential People' in London, describing him as "a true green business guru", and as "an evangelist for corporate social and environmental responsibility long before it was fashionable". [19] [20]

Awards

He has received awards from the United Nations, Fast Company, the American Society for Quality, the Rockefeller Foundation and the Skoll Foundation. In 1981, he was awarded the Winston Churchill Memorial Fellowship, UK. [21] In 2009, a CSR International survey of the Top 100 CSR leaders placed Elkington fourth after Al Gore, Barack Obama and the late Anita Roddick of the Body Shop, and alongside Muhammad Yunus of the Grameen Bank. In 2014, he was awarded an honorary doctorate by the University of Essex. [22]

Selected publications

Selected forewords (around 20 done to date):

Selected chapters/essays in other books:

Selected reports - over 50 authored or co-authored reports published to date, including:

Related Research Articles

Donella Hager "Dana" Meadows was an American environmental scientist, educator, and writer. She is best known as lead author of the books The Limits to Growth and Thinking In Systems: A Primer.

<span class="mw-page-title-main">Triple bottom line</span> Accounting framework

The triple bottom line is an accounting framework with three parts: social, environmental and economic. Some organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value. Business writer John Elkington claims to have coined the phrase in 1994.

<span class="mw-page-title-main">Corporate social responsibility</span> Form of corporate self-regulation aimed at contributing to social or charitable goals

Corporate social responsibility (CSR) or corporate social impact is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in, with, or supporting professional service volunteering through pro bono programs, community development, administering monetary grants to non-profit organizations for the public benefit, or to conduct ethically oriented business and investment practices. While once it was possible to describe CSR as an internal organizational policy or a corporate ethic strategy similar to what is now known today as Environmental, Social, Governance (ESG); that time has passed as various companies have pledged to go beyond that or have been mandated or incentivized by governments to have a better impact on the surrounding community. In addition, national and international standards, laws, and business models have been developed to facilitate and incentivize this phenomenon. Various organizations have used their authority to push it beyond individual or industry-wide initiatives. In contrast, it has been considered a form of corporate self-regulation for some time, over the last decade or so it has moved considerably from voluntary decisions at the level of individual organizations to mandatory schemes at regional, national, and international levels. Moreover, scholars and firms are using the term "creating shared value", an extension of corporate social responsibility, to explain ways of doing business in a socially responsible way while making profits.

Eco-capitalism, also known as environmental capitalism or (sometimes) green capitalism, is the view that capital exists in nature as "natural capital" on which all wealth depends. Therefore, governments should use market-based policy-instruments to resolve environmental problems.

A sustainable business, or a green business, is an enterprise which has a minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy—a business that attempts to meet the triple bottom line. They cluster under different groupings and the whole is sometimes referred to as "green capitalism". Often, sustainable businesses have progressive environmental and human rights policies. In general, a business is described as green if it matches the following four criteria:

  1. It incorporates principles of sustainability into each of its business decisions.
  2. It supplies environmentally friendly products or services that replace demand for nongreen products and/or services.
  3. It is greener than traditional competition.
  4. It has made an enduring commitment to environmental principles in its business operations.
<span class="mw-page-title-main">Ethical banking</span> Bank concerned with the social and environmental impacts of its investments and loans

An ethical bank, also known as a social, alternative, civic, or sustainable bank, is a bank concerned with the social and environmental impacts of its investments and loans. The ethical banking movement includes: ethical investment, impact investment, socially responsible investment, corporate social responsibility, and is also related to such movements as the fair trade movement, ethical consumerism, and social enterprise.

Sustainable procurement or green procurement is a process whereby organizations meet their needs for goods, services, works and utilities in a way that achieves value for money on a life-cycle basis while addressing equity principles for sustainable development, therefore benefiting societies and the environment across time and geographies. Procurement is often conducted via a tendering or competitive bidding process. The process is used to ensure the buyer receives goods, services or works for the best possible price, when aspects such as quality, quantity, time, and location are compared. Procurement is considered sustainable when organizations broadens this framework by meeting their needs for goods, services, works, and utilities in a way that achieves value for money and promotes positive outcomes not only for the organization itself but for the economy, environment, and society.

Presidio Graduate School (Presidio) is a private graduate school in San Anselmo, California that was founded in 2002. It offers MBA and MPA degrees in sustainable development. Presidio offers a formal "green MBA" curriculum centered on environmental sustainability and social justice, to a great extent inspired by John Elkington's triple bottom line. In 2015, The New York Times named Presidio the MBA program to choose "if you want to change the world." It was in the process of being by the University of Redlands in Southern California until 2024. The campus moved to San Anselmo from San Francisco after the merger was announced. Upon the completion of the merger in summer 2024, the school will be known as the Presidio Center for Sustainable Solutions in the School of Business & Society at the University of Redlands.

Julia Hailes is a British author who first came to prominence in 1988, when she wrote The Green Consumer Guide which sold a million copies worldwide. She subsequently wrote The New Green Consumer Guide published in 2007. She has authored or co-authored nine books. In 1989, she was elected to the UN Global 500 Roll of Honour for ‘outstanding environmental achievements'.

<span class="mw-page-title-main">Joel Makower</span>

Joel Makower is an American entrepreneur, writer and strategist on sustainable business, clean technology, and green marketing. His work has focused on three principal topics: how companies of all sizes and sectors are integrating environmental thinking into their operations in a way that produces business value; the creation of new companies and markets for clean energy, clean water, and advanced materials; and the strategies and tactics that companies use in order to communicate and market their environmental efforts and leadership, especially to consumers.

<span class="mw-page-title-main">Corporate sustainability</span> Business strategy that focuses on sustainability as a core aspect of the business

Corporate sustainability is an approach aiming to create long-term stakeholder value through the implementation of a business strategy that focuses on the ethical, social, environmental, cultural, and economic dimensions of doing business. The strategies created are intended to foster longevity, transparency, and proper employee development within business organizations. Firms will often express their commitment to corporate sustainability through a statement of Corporate Sustainability Standards (CSS), which are usually policies and measures that aim to meet, or exceed, minimum regulatory requirements.

<span class="mw-page-title-main">Sustainability</span> Societal goal and normative concept

Sustainability is a social goal for people to co-exist on Earth over a long period of time. Definitions of this term are disputed and have varied with literature, context, and time. Sustainability usually has three dimensions : environmental, economic, and social. Many definitions emphasize the environmental dimension. This can include addressing key environmental problems, including climate change and biodiversity loss. The idea of sustainability can guide decisions at the global, national, organizational, and individual levels. A related concept is that of sustainable development, and the terms are often used to mean the same thing. UNESCO distinguishes the two like this: "Sustainability is often thought of as a long-term goal, while sustainable development refers to the many processes and pathways to achieve it."

A sustainability organization is (1) an organized group of people that aims to advance sustainability and/or (2) those actions of organizing something sustainably. Unlike many business organizations, sustainability organizations are not limited to implementing sustainability strategies which provide them with economic and cultural benefits attained through environmental responsibility. For sustainability organizations, sustainability can also be an end in itself without further justifications.

Sustainability standards and certifications are voluntary guidelines used by producers, manufacturers, traders, retailers, and service providers to demonstrate their commitment to good environmental, social, ethical, and food safety practices. There are over 400 such standards across the world.

Sustainability brands are brands that undertake sustainable practises in the workings of their business and champion them.

Traditionally, market orientation (MO) focuses on microenvironment and the functional management of an organisation. However, contemporary organisations have widened their focus to incorporate more roles, functions and emphasis on the macro environment. Firms have been concerned with short run success and often not taken into account the long-run ecological, social and economic effects from their activities. Despite growth in the MO concept, there is still a need to reconceptualise the concept with a greater emphasis on external factors that influence a firm.

Conscious business enterprises are those which choose to follow a multiple stakeholder approach, as opposed to 'traditional business' strategy, which focuses primarily on shareholders and profit maximisation. In contrast, conscious businesses can be double-bottom line, triple-bottom line, or more, by focusing on other stakeholders such as employees, customers, measurable positive societal impact, the community, or the environment.

Triple top line is first mentioned by McDonough and Braungart (2002). The triple bottom line, an accounting framework coined by John Elkington in 1994, focuses on aligning sustainability and the intentions of a business when it comes to profit, whereas triple top line is a focus to align sustainability and business profitability from the inception of a product. The TTL approach is an integral part of the process from the beginning of a product's development through its future development and marketing strategic planning.

Ecopreneurship is a term coined to represent the process of principles of entrepreneurship being applied to create businesses that solve environmental problems or operate sustainably. The term began to be widely used in the 1990s, and it is otherwise referred to as "environmental entrepreneurship." In the book Merging Economic and Environmental Concerns Through Ecopreneurship, written by Gwyn Schuyler in 1998, ecopreneurs are defined as follows:

"Ecopreneurs are entrepreneurs whose business efforts are not only driven by profit, but also by a concern for the environment. Ecopreneurship, also known as environmental entrepreneurship and eco-capitalism, is becoming more widespread as a new market-based approach to identifying opportunities for improving environmental quality and capitalizing upon them in the private sector for profit. "

Triple bottom line cost-benefit analysis (TBL-CBA) is an evidence-based economic method that combines cost–benefit analysis (CBA) and life-cycle cost analysis (LCCA) across the triple bottom line (TBL) to weigh costs and benefits to project stakeholders. The TBL-CBA process quantifies total net present value, return on investment, and project payback. TBL-CBA uses location-specific data to give asset owners and design professionals the flexibility and capability to provide a rigorous analysis of investment alternatives through all stages of planning and design.

References

  1. Elkington, John (10 March 2016). "Interview with John Elkington, Founder of SustainAbility and Volans". Sustainability Leaders Project.
  2. Hermes, Jennifer (10 July 2018). "When a Sustainability 'Concept' Proves Its Point, Do We Still Need It?". Environmental Leader.
  3. "Volans". Volans. Retrieved 31 May 2013.
  4. "Independent think tank and strategy consultancy". SustainAbility. Retrieved 31 May 2013.
  5. "Bios of board members". Business & Human Rights Resource Centre.
  6. "John Elkington". WWF.
  7. "John Elkington". Speaker Ideas Sharing the Power of Ideas. Archived from the original on 21 October 2019. Retrieved 22 October 2018.
  8. "Personal". John Elkington.
  9. Green Biz Editors (26 June 2001). "John Elkington: Ready, Willing, and Sustainable". Green Biz.{{cite web}}: |last= has generic name (help)
  10. "HAS THE TRIPLE BOTTOM LINE FAILED, MR. ELKINGTON?". Global Goals Yearbook.
  11. Makower, Joel (19 May 2016). "Two Steps Forward John Elkington and the search for What's Next".
  12. Elkington, John (21 June 2012). "Going Green". New York Times Opinion.
  13. "Triple bottom line". The Economist. 17 November 2009.
  14. Elkington, John (25 June 2018). "25 Years Ago I Coined the Phrase "Triple Bottom Line." Here's Why It's Time to Rethink It". Harvard Business Review.
  15. Finfrock, Jesse (November–December 2008). "Q&A: John Elkington The social capitalist behind the phrase "triple bottom line" talks about why some greenwashing is good".
  16. "Executive Profile John Elkington". Bloomburg. 30 June 2023.
  17. "Books". John Elkington.
  18. "John Elkington, executive chairman, Volans". The Guardian. 15 November 2011.
  19. "The 1000 London's Most Influential People". Evening Standard. 2 October 2008.
  20. "John Elkington". Gresham College.
  21. "John Elkington 1981". Winston Churchill Memorial Trust. Archived from the original on 22 October 2018. Retrieved 28 May 2016.
  22. "Honorary Graduates". University of Essex. 2014.