Jools Lebron

Last updated

Jools Lebron
Occupation Internet celebrity
Years active2023–present
TikTok information
Page
Followers2.2 million
Likes130.7 million
Last updated: November 12, 2024

Jools Lebron is an American TikToker. Her August 2024 videos about being "demure" went viral that month and acquired several million views, with multiple celebrities, companies, agencies, and brands using the phrase in their online marketing and social media posts. She attracted further coverage after appearing on Jimmy Kimmel Live! and after unrelated parties tried to trademark phrases related to the phrase. "Demure", popularized by LeBron, became Dictionary.com's word of the year in 2024. [1]

Contents

Career

Sign at Elysian Brewing Company in Seattle, Washington, referencing Lebron's catch phrase Seattle, September 5, 2024 - 001.jpg
Sign at Elysian Brewing Company in Seattle, Washington, referencing Lebron's catch phrase

Lebron worked as a cashier at Mariano's in Illinois. [2] She posted make-up tutorial videos and posted content of her Bratz doll collection to TikTok. [3] In May 2023, she partnered with Patrick Starrr on a beauty campaign. [3]

On August 2, 2024, Lebron uploaded a 17-second video titled "How to be Demure at Work" to TikTok, which went viral on the platform. [4] [5] A further video, featuring Lebron giving tips on how to behave that way at work, also went viral; by August 20, the two videos had amassed over 7,000,000 and 34,000,000 views respectively. [5] Celebrities including Jennifer Lopez, Olivia Rodrigo, RuPaul, Joe Jonas and Penn Badgley have made social media videos using the audio bits from Lebron's original videos. [6] Companies, agencies, and brands including NASA have also used the phrase in their online marketing and social media posts. [7] By August 25, 2024, her following had grown to two million people. [2] In a subsequent TikTok, she announced that she was able to pay for her gender transition due to the success of her videos. [8]

On August 19, 2024, Lebron made an appearance as a guest on Jimmy Kimmel Live! . [5]

Trademark applications

In August 2024 TMZ reported that a man from Washington filed to trademark Lebron's catchphrase "very demure, very mindful" with the intention to use it for marketing, promotion, and advertising. [9] Following this incident, and several other separate incidents where individuals unrelated to Lebron attempted to file trademarks related to the word 'demure', she filed for two herself. [10]

Personal life

Lebron is a trans woman of Puerto Rican heritage. [5] She stated in 2024 that watching online content made by transgender social media influencers Gigi Gorgeous, La Demi, and Nikita Dragun helped her come out. [3]

Related Research Articles

<span class="mw-page-title-main">TikTok</span> Video-focused social media platform

TikTok, whose mainland Chinese and Hong Kong counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smart phone app or the web.

<span class="mw-page-title-main">Bryce Hall</span> American social media personality (born 1999)

Bryce Michael Hall is an American media personality. He is most known for his videos on TikTok and YouTube. As of October 10, 2023, his TikTok account has 24 million followers, and his YouTube channel has 3 million subscribers.

Lilliane Catherine Diomi, known professionally as ppcocaine, is an American social media personality and rapper. She is perhaps best known for her song "3 Musketeers" that gained popularity on the video-sharing platform TikTok.

<span class="mw-page-title-main">Brittany Broski</span> American social media personality (born 1997)

Brittany Alexis Tomlinson, known professionally as Brittany Broski, is an American social media personality, YouTuber, and comedian. She initially gained fame after a video of her tasting kombucha for the first time went viral on TikTok in 2019. She signed to United Talent Agency later that year and has since hosted the TikTok-produced podcast For You (2021), the pop culture-focused podcasts Violating Community Guidelines (2022–2023) with Sarah Schauer and The Broski Report (2023–present), and the YouTube talk show Royal Court (2023–present). She has frequently been referred to as one of TikTok's biggest stars and noted for her meme-focused humor.

Niana Jose Evidente Guerrero is a Filipino dancer, singer and social media personality. She is known for her dance covers with her brother Ranz Kyle.

TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok. This content amassed popularity in 2020 during the COVID-19 pandemic, given that many were inclined to eat at home while simultaneously turning to social media as a form of entertainment. While some TikTok users share their diets and recipes, others expand their brand or image on TikTok through step-by-step videos of easy and popular recipes. Users often refer to food-related content as "FoodTok."

Paige Hennekam, better known as Paige Layle, is a Canadian ADHD and autism acceptance activist and author. She is known for discussing her experiences with ADHD and autism on Instagram, TikTok, and YouTube since 2020. Her first book, But Everyone Feels This Way: How an Autism Diagnosis Saved My Life, was released in 2024.

BookTok is a subcommunity on the app TikTok that focuses on books and literature. Creators make videos reviewing, discussing, and joking about the books they read. These books range in genre, but many creators tend to focus on young adult fiction, young adult fantasy, and romance. The community is cited with impacting the publishing industry and book sales. The creators in this community are also known as BookTokers.

Erin Azar, also known as Mrs. Space Cadet, is an American runner and social media personality.

Elyse Myers is an American social media influencer, comedian, and musician from Nebraska. She gained notoriety on TikTok with an account of her worst date during which she purchased 100 tacos.

<span class="mw-page-title-main">Patrick Starrr</span> American make-up artist

Patrick Sidney Libo Simondac, known as Patrick Starrr, is an American make-up artist and social media influencer. He launched a collection in collaboration with MAC Cosmetics in 2017, and a clothing collection in 2021.

<span class="mw-page-title-main">Dylan Mulvaney</span> American social media personality (born 1996)

Dylan Mulvaney is an American social media personality known for detailing her gender transition in daily videos published on TikTok since early 2022. Before coming out as a transgender woman and launching her internet career, Mulvaney performed as a stage actor in Old Globe Theatre, Off-Broadway, and Broadway productions. She gained a higher profile on social media platforms after her interview with U.S. president Joe Biden at the White House, during which they spoke about transgender rights. After Bud Light sent a beer can to Mulvaney for an Instagram promotion in 2023, American conservatives led a boycott of the brand.

<span class="mw-page-title-main">Asantewaa (TikToker)</span> Ghanaian social media influencer

Martina Dwamena, who goes by the mononym Asantewaa, is a Ghanaian TikToker. She is known for the funny videos she started creating during the global Coronavirus pandemic, when she rapidly gained followers on TikTok. In 2021, Asantewaa won the Pulse Ghana award for TikTok influencer of the year.

Christine Nicole Chlapecka is an American singer, TikTok personality, and left-wing activist. She is best known as a key figure in "#BimboTok", a TikTok subculture centered on reclaiming the bimbo stereotype and aesthetic in a queer, feminist, and leftist context.

Fedha Sinon, better known by her online alias Pinkydoll, is a Canadian internet personality and online TikTok streamer. Her NPC TikTok livestreams, in which she reacts to gifts sent to her with repetitive phrases and motions, went viral in 2023.

Garron Noone is an Irish musician, comedian, spokesmodel, and TikToker. He is known for his reviews of foods and Irish towns.

<span class="mw-page-title-main">Alix Earle</span> American social media personality

Alix Ashley Earle is an American social media personality on the video-sharing platform TikTok. With over six million followers on social media, she has been called TikTok's "It girl" and "hot best friend" from the popularity of her "Get Ready With Me" confessional videos, in which she openly shares details of her personal life. Her ability to drive sales for the brands she promotes on her accounts has been dubbed the "Alix Earle effect".

The phrase "girl math" is an internet meme, used to describe rationalizations by young women to justify indulgent and potentially irresponsible spending habits. It originated from the social media platform TikTok, later transferring over to Instagram and X.

<span class="mw-page-title-main">Looking for a Man in Finance</span> 2024 viral TikTok trend

"Looking for a Man in Finance" or simply "Man in Finance" is a satirical song written by singer Megan Boni known as @girl_on_couch.

Who TF Did I Marry? is a series of 50 TikTok videos posted by user Tareasa Johnson, known online as Reesa Teesa, in February 2024. In them, she chronicles her relationship and marriage to a man who she calls "Legion" and who she describes as a pathological liar that, unbeknownst to her, falsified the majority of details about his life. The series quickly went viral online, earning praise from social media users and critics for Johnson's storytelling skills and prompting a response from her ex-husband. It is scheduled to be made into a television series, starring and executive produced by Natasha Rothwell.

References

  1. ↑ https://time.com/7178900/demure-word-of-the-year-2024/
  2. 1 2 Wood, Becca (August 25, 2024). "'Very demure' catchphrase filed for trademark by Washington State man, not influencer who popularized trend". Today . New York City . Retrieved August 26, 2024.
  3. 1 2 3 Simpson, Kaitlin (August 14, 2024). "Who Is Jools Lebron? 5 Things to Know About the 'Very Demure' TikToker". Us Weekly.
  4. ↑ Novak, Analisa; Perez, Karina (August 19, 2024). ""Very demure" TikToker Jools Lebron explains the viral trend and how to embody her "very mindful" example - CBS News". CBS News. Archived from the original on August 20, 2024. Retrieved August 20, 2024.
  5. 1 2 3 4 "Jools Lebron, TikTok Star Behind 'Demure' Trend Makes Late Night Debut". People. Archived from the original on August 20, 2024. Retrieved August 20, 2024.
  6. ↑ "'Demure' TikToker Jools Lebron Says She Can 'Finance the Rest of' Her Gender Transition After Going Viral Online". People. Archived from the original on August 20, 2024. Retrieved August 20, 2024.
  7. ↑ Rufo, Yasmin (August 24, 2024). "'Very demure, very mindful' - are we missing the joke of viral trend?". BBC . London, England. Retrieved August 26, 2024.
  8. ↑ MacCary, Julia (August 17, 2024). "'Demure' Content Creator Can Pay for Gender Transition After the Trend Goes Viral: 'TikTok Has Changed My Life'". Variety. Retrieved September 28, 2024.
  9. ↑ "Trans TikToker Jools Lebron in tears after someone else trademarked her viral phrase 'very demure'". PinkNews . United Kingdom. August 26, 2024. Retrieved August 26, 2024.
  10. ↑ "What you need to know about Jools Lebron's 'very demure, very mindful' trademark war". The Independent . September 4, 2024. Retrieved September 17, 2024.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.