Jordan Matter

Last updated
Jordan Matter
Personal information
Born (1966-10-06) October 6, 1966 (age 58)
New York City, U.S.
NationalityAmerican
SpouseLauren Matter
Children2
Website www.jordanmatter.com
YouTube information
Channel
Years active2011–present
GenrePhotography
Subscribers32 million [1] [2]
Views12.1 billion [1] [2]
Associated acts Maddie Ziegler, Sofie Dossi, JoJo Siwa, Lilliana Ketchman, Elliana Walmsley, Anna McNulty, etc
YouTube Silver Play Button 2.svg100,000 subscribers
YouTube Gold Play Button 2.svg1,000,000 subscribers
YouTube Diamond Play Button.svg10,000,000 subscribers

Jordan Matter (born October 6, 1966) is an American YouTuber and photographer. He produces content on the YouTube platform, primarily focusing on photography, dance, and vlogs. As of September 2025 Matter has over 32 million subscribers and 12.1 billion views on his YouTube channel.

Contents

Early life

Although Matter came from an artistic family, with a grandfather who worked as a photographer and a father who worked as a filmmaker, he did not develop an interest in photography until after college. [3]

Career

YouTube career

Matter started his YouTube channel, "Jordan Matter," in 2006. He had 1.4 million subscribers in November 2018, [3] which had increased to 13 million by October 2022. [4] As of 2023, his channel has over 17.5 million subscribers and has accumulated more than 6 billion views. [1] His online success has been attributed to his “10-Minute Photo Challenge” series, which he began filming during his photoshoots for his 2018 book, Born to Dance. [3] [5]

Matter has collaborated with several individuals and celebrities within the photography and dance world, including famous dancers like Maddie Ziegler and Jojo Siwa. [1] He has also collaborated with Nidal Wonder and The Hype House. [6]

Matter has received the Silver Play Button and Gold Play Button and the Diamond Creator Award awards from YouTube for surpassing 100,000, 1 million and 10 million subscribers. [1]

Photography

Matter first gained attention while working on his dance photography series, "Dancers Among Us", in which he photographed professional dancers striking poses and performing in public locations. [7] He began shooting for the series in 2014, after meeting Jeffrey Smith of the Paul Taylor Dance Company. [8] Matter's photographs were published in 2012 in a book of the same name. [8]

In 2013, following the completion of his Dancers Among Us series, Matter began photographing athletes in public, in a series titled "Athletes Among Us". [9]

Two of Matter's photography books, Dancers Among Us (2012), and Born to Dance (2018), were New York Times Bestsellers. [4]

An exhibit of his photos, entitled Dancers Among Us: Photographs by Jordan Matter, was on display at the Savina Museum of Contemporary Art in Seoul in 2013 [8] and the Hudson River Museum in 2015. [10]

Sincerely Yours

In September 2025, Matter launched the skincare brand Sincerely Yours with his daughter, Salish Matter, and beauty executive Julia Straus. Developed with dermatologists Mara Weinstein Velez, Robin Schaffran, and Longchuan Huang, the brand is aimed at teenagers with sensitive or developing skin and debuted exclusively at Sephora in the United States. [11]

Books

Personal life

Matter lives in California with his wife, Lauren. They have two children, Hudson (born December 29, 2005) and Salish (born November 29, 2009), both of whom have their own channels with 2.1 million [12] and 3 million subscribers [13] respectively as of September 2025, whose videos he often appears in. [4]

Filmography

YearTitleRoleNotes
2023 Ruby Gillman, Teenage Kraken Principal (voice)

References

  1. 1 2 3 4 5 "Jordan Matter YouTube Channel About Page". YouTube .
  2. 1 2 "About jordanmatter". YouTube.
  3. 1 2 3 4 "New Jordan Matter book shows how kid dancers can make any place their stage". khou.com. 2018-11-09. Retrieved 2023-10-08.
  4. 1 2 3 Youshaei, Jon (October 26, 2022). "Defying Age: Meet The 56 Year-Old YouTuber With 13 Million Subscribers". Forbes. Retrieved 2023-10-08.
  5. 1 2 Stewart, Jessica (2018-10-17). "Spontaneous Photoshoots Capture Exceptional Talent of Young Dancers". My Modern Met. Retrieved 2023-10-08.
  6. ↑ Raphael, Shannon (2020-02-14). "Jordan Matter Is THE Dance Photographer for TikTok's Biggest Stars". Distractify. Retrieved 2023-10-08.
  7. ↑ Murphy, Heather (2011-07-26). "Oh Snap!: When Dancers Become Superheroes". Slate. ISSN   1091-2339 . Retrieved 2023-10-08.
  8. 1 2 3 4 Woo-young, Lee (2013-07-29). "Jordan Matter, dancers combine the sublime with the mundane". The Korea Herald. Retrieved 2023-10-08.
  9. ↑ Teicher, Jordan (2013-09-25). "The Astounding Among Us". Slate. ISSN   1091-2339 . Retrieved 2023-10-08.
  10. ↑ Hodara, Susan (2015-11-20). "In Jordan Matter's Photos, Dancers Make All the World Their Stage". The New York Times. ISSN   0362-4331 . Retrieved 2023-10-08.
  11. ↑ Green, Amy (2025-09-05). "Jordan and Salish Matter Launch Sincerely Yours". BeautyNewsDaily. Retrieved 2025-09-05.
  12. ↑ "Hudson Matter". YouTube.
  13. ↑ "Salish". YouTube.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.