Julian H. Scaff is a design director, educator, futurist, filmmaker, electronic musician and media artist from California. His areas of expertise include interaction design, user experience design, creative strategy and future studies.[1]
He received his BA in Film and Video from Pitzer College, his MA in Film Critical Studies from UCLA, an MFA in Art and Design from the Dutch Art Institute , and a certificate in Human-Computer Interaction from MIT.[2]
His recent work in interaction and user experience design include designing future technology for Hitachi,[3] designing the first augmented reality experience for the Pasadena Rose Parade,[4] and conversational interfaces leveraging artificial intelligence and machine learning.[5] He has innovated scientific processes in the field of design, including the Curiosity Matrix that uses neuroscience to understand human motivations[6] and adapting empirical methodology to the design process.[7]
Julian has also shown his artwork and short digital movies in various galleries and film festivals around the world, and produced radio programs for ResonanceFM in London, Epsilonia Festival Radiophonique in Paris, and Voice of the People in Lebanon.
In 1997 Scaff founded and edited Strobe, which according to the UCLA Bruin was the first academic journal published exclusively on the internet. Contributions included articles by the famous film theorists Peter Wollen and Nick Browne.
His film credits include The Cosmodrome Futurists, Genomatica, and Piles of dirt (film). He also starred in the film The Many Faces of Julian H. Scaff directed by Bob Recon. His recent film Tecopa which explores the site of a Native American massacre in California is featured at the Zonderling Media Art Festival in the Netherlands and has been garnering much attention in the media there.
His landscape art/design projects have included "Water, Trees, Path, Cranes" in Enschede, Netherlands, and "Dazzled Windscape," a proposal for making the controversial Cape Wind project in Nantucket Sound, Massachusetts more environmentally and culturally friendly.
Scaff is the Design Director at the digital agency Interactivism,[8] and Associate Professor of Interaction Design at ArtCenter College of Design in Pasadena, California.[9]
Jakob Nielsen is a Danish web usability consultant, human–computer interaction researcher, and co-founder of Nielsen Norman Group. He was named the “guru of Web page usability” in 1998 by The New York Times and the “king of usability” by Internet Magazine.
Interaction design, often abbreviated as IxD, is "the practice of designing interactive digital products, environments, systems, and services." While interaction design has an interest in form, its main area of focus rests on behavior. Rather than analyzing how things are, interaction design synthesizes and imagines things as they could be. This element of interaction design is what characterizes IxD as a design field, as opposed to a science or engineering field.
User experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency. Improving user experience is important to most companies, designers, and creators when creating and refining products because negative user experience can diminish the use of the product and, therefore, any desired positive impacts. Conversely, designing toward profitability as a main objective often conflicts with ethical user experience objectives and even causes harm. User experience is subjective. However, the attributes that make up the user experience are objective.
TED Conferences, LLC is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "ideas worth spreading". It was founded by Richard Saul Wurman and Harry Marks in February 1984 as a technology conference, in which Mickey Schulhof gave a demo of the compact disc that was invented in October 1982. Its main conference has been held annually since 1990. It covers almost all topics—from science to business to global issues—in more than 100 languages.
Motion graphic design, also known as motion design, is a subset of graphic design which combines design with animation and/or filmmaking, video production, and filmic techniques. Examples include kinetic typography and graphics used in film and television opening sequences, and station identification logos of some television channels.
User interface (UI) design or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. In computer or software design, user interface (UI) design primarily focuses on information architecture. It is the process of building interfaces that clearly communicate to the user what's important. UI design refers to graphical user interfaces and other forms of interface design. The goal of user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals.
User experience design defines the experience a user would go through when interacting with a company, its services, and its products. User experience design is a user centered design approach because it considers the user's experience when using a product or platform. Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions. Unlike user interface design, which focuses solely on the design of a computer interface, UX design encompasses all aspects of a user's perceived experience with a product or website, such as its usability, usefulness, desirability, brand perception, and overall performance. UX design is also an element of the customer experience (CX), and encompasses all aspects and stages of a customer's experience and interaction with a company.
Aza Raskin is the co-founder of the Center for Humane Technology and of the Earth Species Project. He is also a writer, entrepreneur, inventor, and interface designer. He is the son of Jef Raskin, a human–computer interface expert who was the initiator of the Macintosh project at Apple.
Aaron Marcus is an American user-interface and information-visualization designer, as well as a computer graphics artist.
Fillìa was the name adopted by Luigi Colombo, an Italian artist associated with the second generation of Futurism. Aside from painting, his works included interior design, architecture, furniture and decorative objects.
Sonic interaction design is the study and exploitation of sound as one of the principal channels conveying information, meaning, and aesthetic/emotional qualities in interactive contexts. Sonic interaction design is at the intersection of interaction design and sound and music computing. If interaction design is about designing objects people interact with, and such interactions are facilitated by computational means, in sonic interaction design, sound is mediating interaction either as a display of processes or as an input medium.
The Stratford School of Interaction Design and Business, also known as the University of Waterloo Stratford School and formerly the University of Waterloo Stratford Campus, is a satellite campus of the University of Waterloo located in Stratford, Ontario, Canada.
Lakshmi Pratury is an entrepreneur, curator, and speaker. She is the founder and CEO of INK. She also is the host and curator of live events and inktalks.com.
Nelly Ben Hayoun is a French designer, artist and filmmaker. Born in Valence, Drôme, France, she now resides in London, United Kingdom. She serves on the Advisory Council of METI and is the designer of experiences at the SETI Institute. She is also an exhibitor and keynote speaker who has worked with museums and design centres across the world.
Hardware interface design (HID) is a cross-disciplinary design field that shapes the physical connection between people and technology in order to create new hardware interfaces that transform purely digital processes into analog methods of interaction. It employs a combination of filmmaking tools, software prototyping, and electronics breadboarding.
Florian Brody is an Austrian/American digital media creator, inventor, writer, public speaker, academic, and global business consultant. He is best known for his contributions to the invention and development of Expanded Books, an early form of E-books, at the Voyager Company, and for his writings and public speaking about digital media innovation and marketing, including TEDx talks in Austria, as well as his 1999 essay "The Medium is the Memory," originally published in MIT Press's The Digital Dialectic: New Essays on New Media, edited by Peter Lunenfeld.
Amber Case is an American cyborg anthropologist, user experience designer and public speaker. She studies the interaction between humans and technology.
Dhairya Dand is an Indian-American inventor and artist based in New York City.
Extreme Characters is a methodology used within user-centered design in order to represent edge case users of a product, brand or user interface. Extreme Characters also fits under the umbrella of market segmentation within marketing as it formulates design solutions for both average users and extreme, brink users. The concept of creating extreme users has been adopted heavily into the concept user-centered design and human-centered computing, and has led to its wide adoption both within online and offline applications, along with its placement within marketing communications.
Karen McGrane is a content strategist and website accessibility advocate, who wrote a book called Content Strategy for Mobile.
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