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Company type | Subsidiary |
---|---|
Industry | Restaurant |
Genre | Fast food |
Founded | 1997 | (first outlet)
Headquarters | Pakistan |
Number of locations | 128+(as of 2024 [update] ) [1] |
Area served | Pakistan |
Number of employees | 10,000+ |
Parent | KFC |
Website | www |
KFC Pakistan is the Pakistani franchise of KFC which operates 128+ locations across Pakistan with 10,000 employees. [2] [3] [4] Its first restaurant was established in Karachi in 1997. [5]
KFC was introduced to Pakistan through the Belgian Artal group in June 1997, seeing initial success in Karachi. [5] However, following Pakistan's 1998 nuclear tests and ensuing US sanctions, KFC faced operational challenges due to its import-dependent supply chain. [5] This resulted in ownership transferring to the Cupola Group in 2001. [5]
By 2014, the brand faced challenges, prompting Yum! Brands to introduce managerial changes. [5] Based on AC Nielsen research, KFC adjusted its market positioning and pricing, and updated its outlets and digital platforms. [5]
KFC Pakistan's menu consists of burgers, sandwiches, fried chicken, nuggets, hot wings, French fries, rice dishes, twister wraps and drinks. [2] KFC in Pakistan introduced a new food item named "Zingeratha" which is a fusion of the Zinger and paratha, a traditional bread in Pakistan. [6] In January 2020, KFC Pakistan introduced Thai sweet chili wings and Buffalo wings. [7]
The American-based KFC branches became targets during anti-American protests in 2005, resulting in the burning of the Gulshan-e-Iqbal branch, and the tragic deaths of six people. [8] This prompted the franchise to rebrand itself as a Pakistani-run business.
As per local journalist from Mirpur Khas, KFC Mirpur Khas branch was robbed by some gunmen in 2023 at late night.
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