Keap

Last updated
Keap
Company type Private
Industry Small business customer relationship management, Email marketing, E-commerce
Founded2001
Headquarters
Chandler, Arizona
Key people
 Clate Mask, CEO and Co-founder
Scott Martineau, Senior Vice President of Product Strategy
Services Saas, Marketing and sales automation [ buzzword ], CRM software
Revenue$100 million (2017) [1]
Number of employees
650+
Website keap.com

Keap (formerly Infusionsoft) is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. It is based in Chandler, Arizona.

Contents

The company received $54 million in venture capital from Goldman Sachs in early 2013. [2] [3] In total, the company has generated over $125 million in funding. [4]

History

Infusionsoft was founded in 2001 by brothers Scott and Eric Martineau in Mesa, Arizona with now CEO Clate Mask. [5]

In 2004, the company developed a script to automate sales leads, which became the foundation of Infusionsoft’s SaaS product range. [5]

As of January 2019, the company is known as Keap. [6]

In February 2020, The improvements have emerged after the small business selling and marketing software company modified its name in January 2019 after 18 years of operation as Infusionsoft to Keap and started providing non-tech experienced businesses with a smaller, simplified variant of their apps. [7]

Company overview

Keap offers an integrated email marketing platform for small business users. [2] [5] [8]

The Keap platform can create and host Web forms and links, execute automated campaigns, track ROI, provide customer sales updates, database management and e-commerce functionality. [9] [10] [11] [12]

Recognition

Infusionsoft was named by Inc. as a 2013 Hire Power Awardee and ranked number 4 in the software category with over 240 jobs created in a year. [13] [14] Infusionsoft has been honored as an Inc. 500/5000 list of fastest growing private company 7 times as of 2013. [15] Inc. also ranked the company #47 on its list of the Top 100 Arizona Companies and #44 on its list of companies in the Phoenix metro. [15]

Related Research Articles

<span class="mw-page-title-main">Salesforce</span> American software company

Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.

LifeLock Inc. was an American software company active from 2005 to 2017. The company was best known for its eponymous LifeLock identity theft prevention software, now sold by Gen Digital after the latter acquired LifeLock in 2017. LifeLock's system monitors for identity theft, the use of personal information, and credit score changes.

HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

<span class="mw-page-title-main">Automation Anywhere</span> Software company

Automation Anywhere is an American global software company that develops robotic process automation (RPA) software.

<span class="mw-page-title-main">Tradeshift</span> Global cloud based business platform and network

Tradeshift is a cloud based business network and platform for purchase-to-pay automation, supply chain payments, marketplaces, virtual cards and supply chain financing. Its 2018 round of funding, led by Goldman Sachs, raised US$250 million at a valuation of $1.1 billion, giving the company unicorn status. Tradeshift is headquartered in San Francisco, California and has offices in London, Copenhagen, Bucharest and Kuala Lumpur. Tradeshift has reprocessed over $1 trillion USD through transactions on its network.

<span class="mw-page-title-main">AvePoint</span> American software vendor

AvePoint is an independent software vendor of SaaS solutions to migrate, manage and protect data in Microsoft 365. AvePoint was founded in 2001 and is headquartered in Jersey City, New Jersey. The company also has offices in the United States, Canada, Australia, South Africa, United Kingdom, France, Germany, Netherlands, Switzerland, Japan, Singapore, and China.

<span class="mw-page-title-main">Vista Equity Partners</span> American investment firm

Vista Equity Partners is an American private equity firm that invests in software, data, and technology-enabled businesses. With over $100 billion in AUM, it is one of the largest private equity firms in the world. Vista has invested in hundreds of technology companies, including Citrix, SentinelOne, and Marketo.

Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and cross-channel campaign management software and services for business-to-business and business-to-consumer marketers. In 2012, Neolane recorded $58 million in revenue representing 40% year-over-year growth. It was announced in June 2013 that Adobe Systems would buy Neolane for $600 million.

<span class="mw-page-title-main">Act-On</span> American software company

Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.

<span class="mw-page-title-main">Zendesk</span> American customer service software company

Zendesk, Inc. is a Danish-American company headquartered in San Francisco, California. It provides software-as-a-service products related to customer support, sales, and other customer communications. The company was founded in Copenhagen, Denmark, in 2007. Zendesk raised about $86 million in venture capital investments before going public in 2014.

<span class="mw-page-title-main">Ontraport</span>

Ontraport is a "business automation software for entrepreneurs, solopreneurs and small businesses" that incorporates tools like CRM, marketing automation, ECommerce and reporting.

Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences. This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers. Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities. These products integrate into other advertising, marketing, and sales technologies including marketing automation, customer relationship management, web analytics, content and personalization, and other services.

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.

<span class="mw-page-title-main">Clate Mask</span> American entrepreneur

Clate Mask is an entrepreneur and co-founder and CEO of Keap, which makes small business sales and marketing automation software. Mask co-authored Conquer the Chaos, a New York Times best-selling book. Mask has made contributions writing about entrepreneurship for VentureBeat, Entrepreneur and Fast Company.

<span class="mw-page-title-main">Braze, Inc.</span>

Braze, Inc. is an American cloud-based software company based in New York City It is a customer engagement platform used by businesses for multichannel marketing.

Engagio was an American software company based in San Mateo, California marketing a B2B Account Based Marketing platform for account-based initiatives. It was acquired by Demandbase in 2020.

<span class="mw-page-title-main">UiPath</span> Romanian-American developer of robotic process automation software

UiPath is a global software company that makes robotic process automation (RPA) software. It was founded in Bucharest, Romania, by Daniel Dines and Marius Tîrcă. Its headquarters are in New York City. The company's software monitors user activity to automate repetitive front and back office tasks, including those performed using other business software such as customer relationship management or enterprise resource planning (ERP) software.

ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. The company offers email marketing, marketing automation, sales automation, and CRM functionality.

<span class="mw-page-title-main">Conversica</span>

Conversica is a US-based cloud software technology company, headquartered in San Mateo, California, that provides two-way AI-driven conversational software and a suite of Intelligent Virtual Assistants for businesses to engage customers via email, chat and SMS.

<span class="mw-page-title-main">Oracle Advertising and Customer Experience (CX)</span> Cloud-based marketing service

Oracle Advertising and Customer Experience (CX) is a suite of cloud-based applications offered by Oracle Corporation that includes tools for advertising, marketing, sales, e-commerce, customer service.

References

  1. ↑ Yuliya Chernova (October 6, 2014). "Sales and Marketing Co. Infusionsoft Valued at About $500M in New Deal". Wall Street Journal. Retrieved April 14, 2015.
  2. 1 2 "Infusionsoft Raises $54M From Goldman Sachs To Scale Sales And Marketing Automation Platform For Small Business". Tech Crunch. 7 January 2013. Retrieved 31 December 2013.
  3. ↑ "Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The "Buddy Media For SMBs," To Expand Into Social Marketing". Tech Crunch. 22 January 2013. Retrieved 31 December 2013.
  4. ↑ Anthony Ha (October 6, 2014). "Sales And Marketing Software Company Infusionsoft Raises $55M". Tech Crunch. Retrieved April 14, 2015.
  5. 1 2 3 "With $54 Million from Goldman Sachs; Infusionsoft is on a Roll". Forbes. Retrieved 31 December 2013.
  6. ↑ "Rebranding Infusionsoft to Keap". KEAP. Retrieved 5 March 2020.
  7. ↑ "Keap CEO explains exec layoffs, office closures amid corporate changes". bizjournals. 25 February 2020. Retrieved 27 July 2020.
  8. ↑ "A tale of five conferences: InfusionCon 2013, Infusionsoft". ZD Net. Retrieved 31 December 2013.
  9. ↑ "FOUR AWESOME MARKETING VEHICLES YOU PROBABLY TAKE FOR GRANTED". Fast Company. Retrieved 31 December 2013.
  10. ↑ "Infusionsoft seeks to go beyond CRM". ZD Net. Retrieved 31 December 2013.
  11. ↑ "Marketing Automation for Everyone with Infusionsoft". Convince&Convert. Retrieved 31 December 2013.
  12. ↑ "Should you use Infusionsoft? Get the Tech Husband Review". Tech Husband. Retrieved 31 December 2013.
  13. ↑ "Meet the Job Creators". Inc. Retrieved 31 December 2013.
  14. ↑ "Four Arizona firms recognized with 'Inc.' Hire Power awards". Phoenix Business Journal. Retrieved 31 December 2013.
  15. 1 2 "Infusionsoft". Inc. Retrieved 31 December 2013.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.