Keells Super

Last updated
Keells
Private limited company
Industry Retail
Headquarters148 Vauxhall Street,
Colombo 2
,
Sri Lanka
Number of locations
97 [1]  (June 2019)
Area served
Sri Lanka
Key people
Jitendra Gunaratne
(President- Consumer Foods, John Keells Holdings)
Sanjeewa Jayaweera
(Chief Financial Officer- Consumer Foods and Retail industry group, JKH)
Charitha Subasinghe
(Sector Head- Retail, JKH)
Products Supermarket
Hypermarket
Superstore
BrandsK Choice
Owner John Keells Holdings
Parent JayKay Marketing Services
Website www.keellssuper.com

Keells, operating as Jaykay Marketing Services (Pvt) Ltd is a supermarket chain in Sri Lanka owned by the John Keells Group, the largest listed conglomerate in the country. It is one of the three largest supermarket operators in Sri Lanka. Keells opened its first store in 1991 at Liberty Plaza with a promise to bring the freshest products to the Sri Lankan consumers. As a subsidiary of the John Keells Group, it operates 106 supermarkets across the country. Operating with the core purpose of ‘Improving the quality of life for the nation’, Keells has been recognized by many accolades for the work done towards improving the customer shopping experience.

Contents

In 2017, Keells (then Keells Super) unveiled a  new store with a fresh look and feel and in the year 2018 relaunched their brand identity as Keells [2] and the store concept in line with its ambition of improving the quality of life for the nation by providing innovative retail experiences through quality food and fresh produce at the right price to their consumers.

Keells Online, Loyalty & Own Label

Keells was the first supermarket in Sri Lanka to launch an online grocery store concept in the country [3] allowing customers to shop online and collect groceries from the store or have it delivered to their home. Keells own loyalty program Nexus [4] , provides customers with deals on everyday essentials. Keells also carries an own label portfolio of close to 300+ products covering grocery, household and beverages which now also includes Organic and Free From product ranges.

Supply Chain & Team Strength

The fresh produce is sourced from 8 collection centres across the country supporting local farmers and growers. The dry goods are delivered via a central distribution centre to the stores. Keells also owns a Retail Academy which trains team members now 5000+ in number on retail practices and processes which now also has an online training portal that carries all the training modules for easy access for the teams.

Awards

Sustainability

A first in the retail industry in Sri Lanka, Keells makes a commitment to embark on journey to reduce single-use plastics in-store. Keells committed to reduce by 50% single-use plastic bags and store single-use packaging for fresh food by 2025 [10] . Keells also allows customers to bring their own containers when purchasing fish, meat and bakery whilst also encouraging customers by giving a Rs.4 discount for bringing your own bag to shop.  Solar panels installed in over 55 stores to generate power using renewable energy sources.

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References

  1. ↑ Fernandopulle, Lalin (2 April 2017). "John Keells Supermarket Chain to Expand". sundayobserver.lk. The Sunday Observer. Retrieved 10 February 2018.
  2. ↑ "Keells: A step in a fresh new direction | Daily FT". www.ft.lk. Retrieved 2020-04-13.
  3. ↑ "Keells Super goes mobile | Daily FT". www.ft.lk. Retrieved 2020-04-13.
  4. ↑ "Sri Lanka's pioneer loyalty program, Nexus introduces Nexus Mobile | Daily FT". www.ft.lk. Retrieved 2020-04-13.
  5. ↑ "Keells bags the most valuable supermarket brand in 2019 | Daily FT". www.ft.lk. Retrieved 2020-04-13.
  6. ↑ "Keells wins multiple awards for the year 2019 | Daily FT". www.ft.lk. Retrieved 2020-04-13.
  7. ↑ "Keells wins multiple awards for the year 2019 | Daily FT". www.ft.lk. Retrieved 2020-04-13.
  8. ↑ "Keells wins multiple awards for the year 2019 | Daily FT". www.ft.lk. Retrieved 2020-04-13.
  9. ↑ "Keells wins multiple awards for the year 2019 | Daily FT". www.ft.lk. Retrieved 2020-04-13.
  10. ↑ "Keells commits to 50% reduction in single use polythene bags by 2025 | Daily FT". www.ft.lk. Retrieved 2020-04-13.
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