KeepCup

Last updated
KeepCup
Website https://keepcup.com/

KeepCup is an Australian company that manufactures reusable coffee cups. The company was founded in 2007 by Abigail Forsyth and her brother Jamie Forsyth after they grew concerned about the volume of single-use coffee cups that they were using in their own chain of Melbourne cafes, Bluebag. [1] [2] They set out to develop a product solution that worked both behind the espresso machine and for customers; not compromising speed of service or coffee quality, while ensuring a better experience for coffee on the go. For this reason, KeepCup is often described as the world's first barista-standard reusable coffee cup. [3] Their products are sold in Australia, New Zealand, United States, Canada, Europe and China. [4] According to the company, the production is partially done locally in each region, except silicone bands that are imported from China. [5]

In 2009, KeepCup's aim was to lift reuse rates to 30%. In 2017, this goal was achieved by many of their customers after the ABC TV production War on Waste highlighted the issue of the one billion non-recyclable coffee cups that are sent to Australian landfills every year. [6] With the release of David Attenborough's Blue Planet II [7] and the UK Parliament's Environmental Audit Select Committee recommendation in 2018 to ban disposable cups if they are not recyclable by 2023, [8] public consciousness of the global waste crisis has significantly increased, inspiring KeepCup to campaign harder to remove disposable cups from the public landscape.

Corporate responsibility

As of 2019, KeepCup estimates that its users have diverted billions of non-recyclable, single-use cups from landfill. [9]

KeepCup donates 1% of its global sales revenue to the One Percent for the Planet campaign, citing its “responsibility [as a] corporate citizen to the environment, our employees and our communities.” [10] KeepCup also have long-standing relationships with conservation organisations like Sea Shepherd.

In 2018, KeepCup conducted a life-cycle assessment (LCA) of their products, which showed that KeepCups have a lower environment impact than single-use paper/polypropylene cups after 24 days of use (assuming one use per day). After 10 days, one use per day, all KeepCups have a lower impact than compostable cups. [11]

KeepCup have advocated for legislative action that would ban single-use packaging since 2009, and hope to see the world free of single-use packaging by 2023. [6]

Related Research Articles

<span class="mw-page-title-main">Waste management</span> Activities and actions required to manage waste from its source to its final disposal

Waste management or waste disposal includes the processes and actions required to manage waste from its inception to its final disposal. This includes the collection, transport, treatment, and disposal of waste, together with monitoring and regulation of the waste management process and waste-related laws, technologies, and economic mechanisms.

<span class="mw-page-title-main">Drinking straw</span> Thin tube for drinking liquids

A drinking straw is a utensil that is intended to carry the contents of a beverage to one's mouth. Disposable straws are commonly made from plastics. However, environmental concerns related to plastic pollution and new regulation have led to rise in reusable and biodegradable straws. Following a rise in regulation and public concern, some companies have even voluntarily banned or reduced the number of plastic straws used. Alternative straws are often made of reusable materials like silicone or metal or alternative disposable and biodegradable materials like paper, cardboard, pasta, or bamboo.

<span class="mw-page-title-main">Zero waste</span> Philosophy that encourages the redesign of resource life cycles so that all products are reused

Zero waste, or waste minimization, is a set of principles focused on waste prevention that encourages redesigning resource life cycles so that all products are repurposed and/or reused. The goal of the movement is to avoid sending trash to landfills, incinerators, oceans, or any other part of the environment. Currently 9% of global plastic is recycled. In a zero waste system, all materials are reused until the optimum level of consumption is reached.

<span class="mw-page-title-main">Plastic shopping bag</span> Type of shopping bag

Plastic shopping bags, carrier bags, or plastic grocery bags are a type of plastic bag used as shopping bags and made from various kinds of plastic. In use by consumers worldwide since the 1960s, these bags are sometimes called single-use bags, referring to carrying items from a store to a home. However, it is rare for bags to be worn out after single use and in the past some retailers incentivised customers to reuse 'single use' bags by offering loyalty points to those doing so. Even after they are no longer used for shopping, reuse for storage or trash is common, and modern plastic shopping bags are increasingly recyclable or compostable. In recent decades, numerous countries have introduced legislation restricting the provision of plastic bags, in a bid to reduce littering and plastic pollution.

<span class="mw-page-title-main">Coffee cup</span> Tableware product

A coffee cup is a container, a cup, for serving coffee and coffee-based drinks. There are three major types: conventional cups used with saucers, mugs used without saucers, and disposable cups. Cups and mugs generally have a handle. Disposable paper cups used for take-out sometimes have fold-out handles, but are more often used with an insulating coffee cup sleeve.

<span class="mw-page-title-main">Disposable product</span> Product designed to be discarded after use

A disposable is a product designed for a single use after which it is recycled or is disposed as solid waste. The term is also sometimes used for products that may last several months to distinguish from similar products that last indefinitely. The word "disposables" is not to be confused with the word "consumables", which is widely used in the mechanical world. For example, welders consider welding rods, tips, nozzles, gas, etc. to be "consumables", as they last only a certain amount of time before needing to be replaced. Consumables are needed for a process to take place, such as inks for printing and welding rods for welding, while disposable products are items that can be discarded after they become damaged or are no longer useful.

<span class="mw-page-title-main">Cloth menstrual pad</span> Cloth pads to prevent menstrual fluid from leaking onto clothes

Cloth menstrual pads are cloth pads worn in the underwear to collect menstrual fluid. They are a type of reusable menstrual hygiene product, and are an alternative to sanitary napkins or to menstrual cups. Because they can be reused, they are generally less expensive than disposable pads over time, and reduce the amount of waste produced.

<span class="mw-page-title-main">Paper cup</span> Cup mostly made of paper or card

A paper cup is a disposable cup made out of paper and often lined or coated with plastic or wax to prevent liquid from leaking out or soaking through the paper. It may be made of recycled paper.

<span class="mw-page-title-main">Landfill diversion</span>

Waste diversion or landfill diversion is the process of diverting waste from landfills. The success of landfill diversion can be measured by comparison of the size of the landfill from one year to the next. If the landfill grows minimally or remains the same, then policies covering landfill diversion are successful. For example, currently in the United States there are 3000 landfills. A measure of the success of landfill diversion would be if that number remains the same or is reduced. In 2015 it was recorded that the national average of landfill diversion in the United States was 33.8%, while San Francisco had implemented the most effective policies and had recorded a landfill diversion rate of 77%.

There is no national law in the United States that mandates recycling. State and local governments often introduce their own recycling requirements. In 2014, the recycling/composting rate for municipal solid waste in the U.S. was 34.6%. A number of U.S. states, including California, Connecticut, Delaware, Hawaii, Iowa, Maine, Massachusetts, Michigan, New York, Oregon, and Vermont have passed laws that establish deposits or refund values on beverage containers while other jurisdictions rely on recycling goals or landfill bans of recyclable materials.

<span class="mw-page-title-main">Single-serve coffee container</span> Soft or hard container filled with a single portion of coffee grounds for brewing

A single-serve coffee container is a container filled with coffee grounds, used in coffee brewing to prepare only enough coffee for a single portion. They come in various formats and materials, often either as hard and soft pods or pads made of filter paper, or hard aluminium and plastic capsules.

<span class="mw-page-title-main">Commodity plastics</span> Inexpensive plastics with weak mechanical properties

Commodity plastics or commodity polymers are plastics produced in high volumes for applications where exceptional material properties are not needed. In contrast to engineering plastics, commodity plastics tend to be inexpensive to produce and exhibit relatively weak mechanical properties. Some examples of commodity plastics are polyethylene, polypropylene, polystyrene, polyvinyl chloride, and poly(methyl methacrylate) .Globally, the most widely used thermoplastics include both polypropylene and polyethylene. Products made from commodity plastics include disposable plates, disposable cups, photographic and magnetic tape, clothing, reusable bags, medical trays, and seeding trays.

<span class="mw-page-title-main">Disposable food packaging</span>

Disposable food packaging comprises disposable products often found in fast-food restaurants, take-out restaurants and catering establishments. Typical products are foam food containers, plates, bowls, cups, utensils, doilies and tray papers. These products can be made from a number of materials including plastics, paper, bioresins, wood and bamboo.

<span class="mw-page-title-main">Plastic pollution</span> Accumulation of plastic in natural ecosystems

Plastic pollution is the accumulation of plastic objects and particles in the Earth's environment that adversely affects humans, wildlife and their habitat. Plastics that act as pollutants are categorized by size into micro-, meso-, or macro debris. Plastics are inexpensive and durable, making them very adaptable for different uses; as a result, manufacturers choose to use plastic over other materials. However, the chemical structure of most plastics renders them resistant to many natural processes of degradation and as a result they are slow to degrade. Together, these two factors allow large volumes of plastic to enter the environment as mismanaged waste which persists in the ecosystem and travels throughout food webs.

<span class="mw-page-title-main">Disposable cup</span> Drinking cup intended for a single use

A disposable cup is a type of tableware and disposable food packaging. Disposable cup types include paper cups, plastic cups and foam cups. Expanded polystyrene is used to manufacture foam cups, and polypropylene is used to manufacture plastic cups.

<span class="mw-page-title-main">Plastic container</span>

Plastic containers are containers made exclusively or partially of plastic. Plastic containers are ubiquitous either as single-use or reuseable/durable plastic cups, plastic bottles, plastic bags, foam food containers, Tupperware, plastic tubes, clamshells, cosmetic containers, up to intermediate bulk containers and various types of containers made of corrugated plastic. The entire packaging industry heavily depends on plastic containers or containers with some plastic content, besides paperboard and other materials. Food storage nowadays relies mainly on plastic food storage containers.

<span class="mw-page-title-main">Recycling in Australia</span> Method of waste management in Australia

Recycling in Australia is a widespread, and comprehensive part of waste management in Australia, with 60% of all waste collected being recycled. Recycling is collected from households, commercial businesses, industries and construction. Despite its prominence, household recycling makes up only a small part (13%) of Australia's total recycling. It generally occurs through kerbside recycling collections such as the commingled recycling bin and food/garden organics recycling bin, drop-off and take-back programs, and various other schemes. Collection and management of household recycling typically falls to local councils, with private contractors collecting commercial, industrial and construction recycling. In addition to local council regulations, legislation and overarching policies are implemented and managed by the state and federal governments.

<span class="mw-page-title-main">Packaging waste</span> Post-use container and packing refuse

Packaging waste, the part of the waste that consists of packaging and packaging material, is a major part of the total global waste, and the major part of the packaging waste consists of single-use plastic food packaging, a hallmark of throwaway culture. Notable examples for which the need for regulation was recognized early, are "containers of liquids for human consumption", i.e. plastic bottles and the like. In Europe, the Germans top the list of packaging waste producers with more than 220 kilos of packaging per capita.

China's waste import ban, instated at the end of 2017, prevented foreign inflows of waste products. Starting in early 2018, the government of China, under Operation National Sword, banned the import of several types of waste, including plastics with a contamination level of above 0.05 percent. The ban has greatly affected recycling industries worldwide, as China had been the world's largest importer of waste plastics and processed hard-to-recycle plastics for other countries, especially in the West.

<span class="mw-page-title-main">Waste management in Australia</span> Waste management in Australia

Waste management in Australia started to be implemented as a modern system by the second half of the 19th century, with its progresses driven by technological and sanitary advances. It is currently regulated at both federal and state level. The Commonwealth's Department of the Environment and Energy is responsible for the national legislative framework.

References

  1. "KeepCup founder on revolutionising coffee culture". Financial Times. Retrieved 2018-11-14.
  2. Meehan, Michelle (2020-04-27). "'He said it was the stupidest idea he had seen'". BBC News. Retrieved 2020-04-27.
  3. "Meet the entrepreneur behind the world's first barista standard reusable coffee cup". Anthill. 2016-12-06.
  4. AsialinkBusiness. "KeepCup's Growth in China - Case Study". Asialink Business. Retrieved 2021-10-27.{{cite web}}: |last= has generic name (help)
  5. "Local Manufacturing and Assembly | KeepCup". Keepcup European Union. Retrieved 2021-10-27.
  6. 1 2 "KeepCup's co-founder on the "crazy" 400% increase in sales fuelled by ABC's "War on Waste" program". Smart Company. 2017-06-08.
  7. "David Attenborough on the scourge of the oceans: 'I remember being told plastic doesn't decay, it's wonderful'". Guardian. 2017-09-26.
  8. "MPs call for 25p 'latte levy' to combat UK disposable cup waste". FinancialTimes. 2018-09-23.
  9. "'Stupidest idea ever': KeepCup founder Abigail Forsyth on how the reusable cup nearly didn't happen". ABC. 2017-05-18.
  10. "KeepCup commits to 1% for the Planet". Keepcup. 2017-05-18.
  11. "Responsible Business". Keepcup. 2018-05-18.