Company type | Limited Liability Company [1] |
---|---|
ISIN | 202018910680 [1] |
Industry | Accounting, professional services, outsourcing |
Founded | 2020 |
Founder | James Wheeler |
Headquarters | , United States [2] |
Website | www |
kept.pro is a California-based American professional services firm specialized in outsourced accounting services. [3] The firm typically works with SMEs whose revenue falls between US$5 million and US$50 million. [4]
The company came to prominence during the COVID-19 pandemic in the context of efforts by American companies to restructure their organizational workflows in response to challenges presented by the pandemic. [5]
The company was founded in 2020 by James Wheeler. While working as a fractional CFO, Wheeler noticed that many SMEs had revenue large enough to require robust accounting processes, yet lacked the budget to maintain a full-time, in-house accounting team. The company was formed with the intention of filling this gap. [6]
The company's services were initially well-received in the context of the COVID-19 pandemic as many companies moved toward remote teams and struggled to minimize expenses in response to sharp decreases in revenue. [6] By 2022, the firm exceeded US$1 million in annual recurring revenue. [6]
In addition to fractional accounting services, kept.pro provides educational resources and strategic advisory services relating to best practices for fractional accounting functions and fractional CFOs. [4] [7] Educational materials cover topics such as financial statement literacy, technology, and SME-appropriate policy, aiming to use fractional accounting services as a strategic tool for growth. [4] [5] [7]
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