Kevin Goetz | |
|---|---|
| Born | United States |
| Years active | Entertainment researcher, entrepreneur, producer |
| Website | screenengineasi |
Kevin Goetz is an American entertainment researcher, entrepreneur, and producer who founded the entertainment research firm, Screen Engine. [1]
Goetz grew up in East Brunswick, New Jersey. [2] He graduated from Rutgers University [3] in 1984 with a Bachelor of Fine Arts in theater acting from the Mason Gross School of the Arts. [4] [5]
Goetz began his career at the National Research Group (NRG), a market research firm which later became part of the Nielsen Company. [6] He then worked at OTX, a consumer market research firm, where he became president of its motion picture group. [7]
In 2010, Goetz founded Screen Engine, offering screening research and audience analysis for film projects. [1] [7] The company later merged with ASI Entertainment in 2014 becoming Screen Engine/ASI, expanding into television, gaming, and digitally delivered content. [8] In 2018, a private equity firm, The Wicks Group, acquired a 50% stake in Screen Engine. [9] The firm further expanded through several acquisitions including ticktBox in 2019, [10] Tapestry Research in 2021, [11] and Coherency in 2023. [12]
Goetz produced the film Wild Iris (2001), a Showtime production starring Laura Linney and Gena Rowlands. [13] He is the author of Audience•ology: How Moviegoers Shape the Films We Love, co-written with Darlene Hayman and published by Simon & Schuster in 2021. His second book, How to Score in Hollywood, co-written with Bob Levin, is due to be released in November 2025. Goetz hosts the podcast "Don't Kill the Messenger," which features interviews with filmmakers and entertainment industry figures. [14]
In 2001, the Los Angeles Times Magazine included him among the 100 most powerful and influential people in Southern California. [15] In February 2024, Goetz received the Power of Cinema Award from the American Cinematheque. [16] He is a member of the Academy of Motion Picture Arts and Sciences, [17] the Television Academy, [14] and the Producers Guild of America. [14]
Goetz lives in Beverly Hills, California. [14]