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Kevin Lyman is an American event manager who is the founder and operator of the Kevin Lyman Group, formerly known as 4Fini, Inc., a live event production company. His most notable live production is the live music festival series Vans Warped Tour, which attracted about 750,000 people annually and was the longest-running North American festival concert tour. [1]
In the fall semester of 2018, Lyman started teaching at USC Thornton School of Music as an associate professor. [2]
Kevin Lyman is a graduate of California State Polytechnic University, Pomona, with a degree in recreation administration. [3]
Lyman has appeared in and produced multiple TV series, movies, and documentaries including FUSE TV's series Warped Roadies (from 2012–2014), No Room For Rockstars (documentary), The Other F Word (documentary), and Alternative Press's annual AP Music Award Show (2014). [5] He is also producing the animated musical comedy Under The Boardwalk , from Paramount Animation. [6]
Founded by Lyman, 4Fini is a talent and brand strategy agency (4Fini Agency) and event production company (4Fini Productions) based in South Pasadena, California. [7]
4Fini produces events in North American and globally, and its Warped Tour has helped launch the careers of artists such as Eminem, Katy Perry, No Doubt, Echosmith, and Paramore. [8] [9] [10]
In 2014, Kevin Lyman and business partner Jerra Spence created 4Fini Agency, a full service consulting firm connecting brands with the youth market. [11] [12] [13]
Over the past 20 years, 4Fini has worked with youth-targeted brands including Monster Energy, Rockstar Energy, Vans, Hurley, Volcom, and retailers like Hot Topic, Journeys, and Tilly's. [4] [14] [15] [16]
4Fini Productions is a live production house known for producing festivals, events, award shows, and concert tours worldwide.
In 2007, Kevin Lyman's The Vans Warped Tour and its significance to the punk-rock/skate community was commemorated with a time capsule and exhibit at the Rock and Roll Hall of Fame and Museum. [17] In 2019 the exhibit reopened which ran through March 2021.
In July 2014, 4Fini produced the annual AP Music Awards at The Rock and Roll Hall Of Fame Museum. [18]
Lyman has been a speaker at SXSW 2014, Vegas Music Summit 2014, Launch Music Conference 2014, ASCAP Expo 2014, Cutting Edge Music Business Conference, Billboard's Mobile Entertainment Live!, and Digital Media Summit. [10] [19] [20] [21] [22] [23] [24]