In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors.
Credibility comprises the objective and subjective components of the believability of a source or message. Credibility dates back to Aristotle theory of Rhetoric. Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos, Pathos, and Logos, which he believed have the capacity to influence the receiver of a message. According to Aristotle, the term "Ethos" deals with the character of the speaker. The intent of the speaker is to appear credible. In fact, the speaker's ethos is a rhetorical strategy employed by an orator whose purpose is to "inspire trust in his audience." Credibility has two key components: trustworthiness and expertise, which both have objective and subjective components. Trustworthiness is based more on subjective factors, but can include objective measurements such as established reliability. Expertise can be similarly subjectively perceived, but also includes relatively objective characteristics of the source or message. Secondary components of credibility include source dynamism (charisma) and physical attractiveness.
Inc. is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events yearly.
Employee engagement is a fundamental concept in the effort to understand and describe, both qualitatively and quantitatively, the nature of the relationship between an organization and its employees. An "engaged employee" is defined as one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests. An engaged employee has a positive attitude towards the organization and its values. In contrast, a disengaged employee may range from someone doing the bare minimum at work, up to an employee who is actively damaging the company's work output and reputation.
SoftKey International was a software company founded by Kevin O'Leary in 1986 in Toronto, Ontario. It was known as The Learning Company from 1995 to 1999 after acquiring The Learning Company and taking its name.
Ram Charan is an Indian-American business consultant, speaker, and writer resident in Dallas, Texas.
The Learning Annex was an American education company based in New York City. It was founded in 1980 by Bill Zanker in his New York City studio apartment with a $5,000 investment.
Change management (CM) is a collective term for all approaches to prepare, support, and help individuals, teams, and organizations in making organizational change. It includes methods that redirect or redefine the use of resources, business process, budget allocations, or other modes of operation that significantly change a company or organization.
Business acumen, also known as business savviness, business sense and business understanding, is keenness and quickness in understanding and dealing with a business situation in a manner that is likely to lead to a good outcome. Additionally, business acumen has emerged as a vehicle for improving financial performance and leadership development. Consequently, several different types of strategies have developed around improving business acumen.
Training and development involve improving the effectiveness of organizations and the individuals and teams within them. Training may be viewed as related to immediate changes in organizational effectiveness via organized instruction, while development is related to the progress of longer-term organizational and employee goals. While training and development technically have differing definitions, the two are oftentimes used interchangeably and/or together. Training and development have historically been topics within adult education and applied psychology but have within the last two decades become closely associated with human resources management, talent management, human resources development, instructional design, human factors, and knowledge management.
Rosetta Stone Inc. is an American education technology software company that develops language, literacy and brain-fitness software. Best known for its language-learning products, in 2013, the company expanded beyond language into education-technology with its acquisitions of Livemocha, Lexia Learning, Fit Brains, and Tell Me More. In 2021, it became a subsidiary of IXL Learning.
Human Resource (HR) metrics are measurements used to determine the value and effectiveness of HR initiatives, typically including such areas as turnover, training, return on human capital, costs of labor, and expenses per employee.
vWorker was an employment website that enabled companies to outsource projects and independent contractors to find work. Together with Elance, Freelancer.com, Guru.com, and Upwork, it was one of the largest global freelance marketplaces of its kind. It organized and streamlined the management of outsourced employees.
BTS Group AB (BTS) is a global strategy implementation consulting firm founded in 1986. The company provides strategy alignment and execution consulting services and designs customized business simulations, digital technology, and assessments to develop business acumen, leadership, and sales capabilities.
Deluxe Marketing Inc. (DMI) is a private company that offers management-consulting services. Deluxe Marketing Inc. is known for focusing on direct, in-person marketing strategies. The company was named one of the fastest-growing private companies in Silicon Valley. Inc. magazine ranked the company as one of the fastest-growing businesses in the United States in 2010, 2011, and 2012. Jeremy Larson founded the company in 2003.
Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company is a self-help book published in March 2012 by Greenleaf Book Group. Written by the founder of Acumen Learning, Kevin R. Cope, it is a covers the topic of business acumen. The author opines that a deep understanding of a company can make its employees' work more fulfilling and purpose-driven by highlighting how they influence the success of their team, department, or organization.
Customer success, customer success management, or client advocacy refers to the process of enhancing customers' satisfaction while using a product or service. As a specialized form of customer relationship management, Customer Success Management focuses on implementing strategies that result in reduced customer churn and increased up-sell opportunities. The primary objective of customer success is to ensure customers achieve their desired outcomes with the product or service, consequently leading to improved customer lifetime value (CLTV) for the company.
Christine Comaford is an American businesswoman, author and serial entrepreneur. She has founded and sold five businesses including Artemis Ventures and First Professional Bank, which was acquired by Union Bank. Comaford has been a board member for more than 36 start-ups and has invested in over 200 companies.
Adrian Robert Gostick is a British writer. He writes on employee engagement and organizational culture. In 2011, he founded The Culture Works, a Utah-based consulting firm. Among his notable books are The Carrot Principle, All In, and The Orange Revolution, co-authored with Chester Elton.
ActivTrak is an American company that produces workforce analytics and productivity software. The company was founded in 2009 by Birch Grove Software and is headquartered in Austin, Texas.
