Altoids are a brand of mints, sold primarily in distinctive metal tins. The brand was created by the London-based Smith & Company in the 1780s, and became part of the Callard & Bowser company in the 19th century. Their advertising slogan is "The Original Celebrated Curiously Strong Mints", referring to the high concentration of peppermint oil used in the original flavour lozenge. The mints were originally conceived as a lozenge intended to relieve intestinal discomfort.
Mars Inc. is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; that year Forbes ranked the company as the fourth-largest privately held company in the United States. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family. Mars operates in four business segments around the world: Mars Wrigley Confectionery, Petcare, Food, and MARS Edge, the company's life sciences division.
Juicy Fruit is an American brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units.
The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational candy and chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois.
Starburst is the brand name of a box-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, which is a subsidiary of Mars, Incorporated. Starburst has many different varieties, such as Tropical, Sour, FaveREDs, Watermelon, Very Berry, Superfruit, Summer Blast and Original.
Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001, it is sold in cardboard boxes with 14 individually wrapped pieces per package. In the UK, where it was launched in 1899 it was originally sold as a traditional long-stick gum, later replaced by the same format as the US.
Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, Australia and some parts of Africa and Asia.
Big League Chew is an American brand of bubble gum made to resemble chewing tobacco. It was created by Portland Mavericks left-handed pitcher Rob Nelson and bat boy and future filmmaker Todd Field. It was then pitched to the Wrigley Company by fellow Maverick and former New York Yankee All-Star Jim Bouton as a healthy imitation of the tobacco-chewing habit common among ballplayers in the 1970s. Big League Chew was introduced in May 1980, in the traditional pink color already seen in established brands of bubble gum. The cartoon-style packaging, originally designed by artist Bill Mayer, comes in colors such as neon green and bright purple (grape). The original shredded R&D concept samples of the product were produced by running standard sheets of bubble gum through an office paper shredder.
Dentyne is a brand of chewing gum and breath mints available in several countries globally. It is owned by Perfetti Van Melle.
Trident is a brand of sugar-free chewing gum. It was originally introduced by American Chicle in 1960 shortly before it was bought by Warner-Lambert in 1962. It reached the UK in 2007 when it was introduced by its then-owner Cadbury Schweppes in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident.
Big Red is a cinnamon flavored chewing gum introduced by the William Wrigley Jr. Company in 1975. Big Red was available in the United Kingdom and Ireland in the mid to end of the 1990s, but is no longer available there. It is a popular souvenir for visitors to the United States from Ireland, or the United Kingdom.
Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893, and marketed the gum as its classic brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies, the gum is flavored with the spearmint plant.
Eclipse is a brand of chewing gum and breath mint, first introduced in the U.S. by the Wrigley Company in 1999 as its first entrant into the U.S. pellet gum segment. It was modeled after Excel in Canada, which was launched in 1991.
Certs was a brand of breath mint that was noted for the frequent use of "two mints in one" in its marketing. The original "classic mints" were disc-shaped without a hole and sold in roll packaging similar to Life Savers and Polo. Certs was one of the first mints to be nationally marketed in the United States and has been a fixture at American drug stores and convenience stores since its debut on the market in 1956. It was discontinued in 2018, possibly due to its containing partially hydrogenated cottonseed oil, an ingredient which has not been allowed in food sold in the United States since then.
Smint is a brand of sugar-free breath mints, known for their distinctive packaging that dispenses one mint at a time, and for their Reuleaux triangle shape. The name is a portmanteau of "sugarfree" and "mint", not of "small mint" as is commonly thought.
Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The global market shares for the top five chewing gum companies are estimated to be:
5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company, marketed toward teenagers. The name "5" hints at the five human senses and that it has 5 calories.
Surpass was a short-lived Wrigley antacid gum.
Stride is a brand of sugar-free chewing gum introduced in 2006 and owned by Mondelez International, sold in packs of 14 pieces. In 2024, Mondelez discontinued sales of Stride in the United States, Canada, and Europe, but is still sold in China and Australia. It sold most of its chewing gum brands to Perfetti Van Melle in 2023, which didn't include the sale of Stride, to focus on other confections.