Kopi Janji Jiwa

Kopi Janji Jiwa

Company's logo since August 2023
Company type	Privately held company
Industry	Coffeehouse
Founded	15 May 2018;6 years ago (2018-05-15)
Founder	Billy Kurniawan
Headquarters	Jakarta , Indonesia
Number of locations	900+ (2022) [1]
Area served	All of Indonesia
Key people	Billy Kurniawan (founder and CEO)) Michael Tarjoto (COO) Gerry Narayan (CTO)
Products	Coffee, milk, toast, tea, hamburger
Number of employees	3000 (2023)
Parent	Jiwa Group
Website	jiwagroup.com

Kopi Janji Jiwa (Janji Jiwa Coffee) is an Indonesian coffee shop chain known for serving local coffee beverages with a Grab-and-Go concept. ^[2] This coffee shop chain is owned by Jiwa Group (PT Luna Boga Narayan), which also owns several other brands for tea, toast, and hamburgers. As of 2022, Kopi Janji Jiwa has over 900 coffee shops across Indonesia. ^[1]

History

Kopi Janji Jiwa was founded by Billy Kurniawan on 15 May 2018 in Jakarta. Before establishing this company, Billy owned a bubble tea shop called Calais. ^[3] In its early days, Kopi Janji Jiwa had only one outlet at ITC Kuningan, South Jakarta, selling coffee-based beverages with a sales volume of 10 cups per day. However, the coffee shop chain now sells millions of cups of coffee each month. ^[4]

In 2019, Jiwa Group launched its second brand, Jiwa Toast. This chain offers a menu of toast with a variety of toppings and flavors. ^[5] Later, they introduced Jiwa Tea, a brand for tea products, in 2020, and Burger Geber, a brand for hamburgers, in 2023. These three additional brands have been included in several Kopi Janji Jiwa outlets; older outlets typically feature only one, two, or three brands, while newer outlets accommodate all four brands. ^{[6] [7]}

In 2020, Jiwa Group launched a digital-based online ordering application called JIWA+ that supports the Grab & Go concept. ^[8]

In 2021, Jiwa Group received funding from two investors, Openspace and Capsquare Asia Partners. Both venture capital investors have best practices in the local and regional value-chain market. ^{[9] [10]}

In 2023, Jiwa Group launched a program called Kopi Sejuta Jiwa (KSJ). This program involves selling coffee on the go using electric bicycles. As of September 2023, Jiwa Group had operated 50 KSJ electric bicycles. ^[11]

Currently, Kopi Janji Jiwa has more than 600 outlets, 50 products that are spread across over 100 cities. ^[12]

Awards

• MURI Record for the Fastest Growing Coffee Shop in One Year. ^[13]
• Top Brand Award  [ id ] in the coffee shop category. ^[14]
• Brand of the Year from the World Branding Awards (2022–2023) in the Retailer Coffee category. ^[15]

Gallery

• 
  Kopi Janji Jiwa outlet in Fatmawati General Hospital, Jakarta.
• 
  Kopi Janji Jiwa outlet in Equity Tower, South Jakarta.

References

1. "Jiwa Group Raih Penghargaan Bergengsi". koran.tempo.co.id. 11 November 2022. Retrieved 27 December 2023.
2. "Ulang Tahun Ke-5, Jiwa Group Tawarkan Konsep Baru". bisnis.com. Retrieved 27 December 2023.
3. "Kisah Sukses Pendiri Kopi Janji Jiwa yang Sangat Menginspirasi". Lintas Babel. Retrieved 5 December 2024.
4. "Janji Jiwa, Kopi yang Terjual Jutaan Gelas/Bulan". wartaekonomi.co.id. 4 September 2020. Retrieved 28 December 2023.
5. "Jiwa Group Hadirkan Burger Geber". Media Indonesia. 24 January 2023. Retrieved 5 December 2024.
6. "Jiwa Group hadirkan produk baru "Burger Geber"". Antara News. 18 January 2023. Retrieved 5 December 2024.
7. "Jiwa Group Targetkan Pembukaan Gerai Baru di Kota Tier 2 dan 3 Tahun Ini". Kontan. 10 March 2022. Retrieved 5 December 2024.
8. "Janji Jiwa Luncurkan Aplikasi untuk Pesan Kopi dan Toast". kumparan.com. 16 November 2020. Retrieved 29 December 2023.
9. "Startup kuliner Janji Jiwa Raih Pendanaan dari Openspace Ventures". katadata.co.ic. 8 November 2021. Retrieved 28 December 2023.
10. "JIWA Group Terima Pendanaan, Konsep "Grab & Go" Mengubah Lanskap Industri Kopi Lokal". dailysocial.id. 5 November 2021. Retrieved 28 December 2023.
11. "Janji Jiwa Luncurkan Kopi Keliling, Kopi Sejuta Jiwa". kontan.co.id. 16 September 2023. Retrieved 29 December 2023.
12. "JIWA GROUP". jiwagroup.com. Retrieved 23 February 2025.
13. "Jelang Pergantian Tahun, Kopi Janji Jiwa Raih Rekor MURI". kompas.com. 23 December 2019. Retrieved 28 December 2023.
14. "Brand Kopi dan Toast Lokal Raih Penghargaan Top Brand Award 2022". suara.com. 26 February 2022. Retrieved 28 December 2023.
15. "Jiwa Group Raih Penghargaan Bergengsi". koran.tempo.co.id. 11 November 2022. Retrieved 28 December 2023.