Koru Kids

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Koru Kids is a UK-based childcare company founded in 2016 and headquartered in London. [1] The company provides part-time and full-time nannies and has been covered in national media in connection with childcare policy and family life in the UK. [2] It also attracted political attention after an investment by Akshata Murty, wife of Prime Minister Rishi Sunak, which led to a 2023 standards inquiry and an apology from Sunak; Murty later transferred her shares to charity in 2024. [3] [4]

Contents


History

Koru Kids was founded by Rachel Carrell, a former healthcare executive, Rhodes Scholar, and WEF Young Global Leader. [5] Carrell has a doctorate from the University of Oxford and is the company’s CEO. [6]

The business initially focused on providing university students as after-school nannies in London, later expanding across the UK and broadening its recruitment to include older workers and professional childcarers. [7] By 2025, media reports noted that more than 5,000 families were using Koru Kids each month to search for childcare, with most placements involving part-time arrangements of around 13 hours per week. [8]

A 2023 article in The Guardian highlighted the company’s practice of using formal contracts and paying at least the minimum wage, contrasting this with some other childcare platforms in the UK. [9]

Research and campaigns

Media reporting on Koru Kids’ commissioned surveys has highlighted issues of childcare access, affordability, and parental leave. A 2024 study found that many parents struggled to access wraparound care, with children spending an average of 1.5 hours on screens after school when provision was unavailable. [10] [11] [12]

In 2023, another survey reported widespread dissatisfaction with UK paternity leave packages, particularly around length of leave, pay, and workplace flexibility. [13]

The company and its founder have also been cited in wider discussions of childcare policy. BBC News covered its analysis of government wraparound childcare plans, [14] while Rachel Carrell has been quoted on family policy in national outlets including The Independent. [15]

Investors and political attention

In 2019, Akshata Murty, wife of Rishi Sunak, invested in Koru Kids through her venture fund Catamaran Ventures. [16]

In April 2023, after becoming Prime Minister, Sunak faced a parliamentary investigation for failing to declare his wife’s shares when questioned about childcare policy. The Parliamentary Commissioner for Standards concluded the omission was “inadvertent” but required Sunak to apologise. [17] [18] [19] In January 2024, Murty announced she had transferred her shares to charity. [20]

Koru Kids has also received investment from venture capital funds including AlbionVC, Forward Partners, JamJar, Global Founders Capital, and Atomico. [21] [22]

References

  1. "How can businesses harness the benefits of older workers?". Financial Times. 2022-12-14. Retrieved 2025-08-27.
  2. "Can new wraparound childcare plans work?". BBC News. 2021-03-18. Retrieved 2025-09-05.
  3. "Rishi Sunak declares wife's shares after financial interests row". BBC News. 2023-04-19. Retrieved 2025-08-27.
  4. "Akshata Murty: Rishi Sunak's wife gives up shares in childcare firm". BBC News. 2024-01-18. Retrieved 2025-08-27.
  5. "Nanny firm born from her own experience". Otago Daily Times. 2017-03-20. Retrieved 2025-08-27.
  6. "How can businesses harness the benefits of older workers?". Financial Times. 2022-12-14. Retrieved 2025-08-27.
  7. "How can businesses harness the benefits of older workers?". Financial Times. 2022-12-14. Retrieved 2025-08-27.
  8. "The great summer juggle: six ways to balance work and holiday childcare". The Times. 2025-07-21. Retrieved 2025-08-27.
  9. "Rishi Sunak's wife's business links tell the story of Britain's broken childcare system". The Guardian. 2023-04-24. Retrieved 2025-08-27.
  10. "Lack of London childcare has hit our careers, say parents". Evening Standard. 2024-06-21. Retrieved 2025-09-05.
  11. "I can't find after-school childcare". i. 2024-02-18. Retrieved 2025-08-27.
  12. "Why parents shouldn't feel guilty about their kids' screen time". Yahoo Finance. 2024-02-18. Retrieved 2025-08-27.
  13. "New league table ranks UK companies' paternity packages revealing half parents not happy with the leave offered". HR News. 2023-06-14. Retrieved 2025-08-27.
  14. "Can new wraparound childcare plans work?". BBC News. 2021-03-18. Retrieved 2025-09-05.
  15. "Boss of childcare firm backed by Rishi Sunak's wife says she's voting Labour". The Independent. 2024-07-02. Retrieved 2025-08-27.
  16. "Akshata Murty: Rishi Sunak's wife gives up shares in childcare firm". BBC News. 2024-01-18. Retrieved 2025-08-27.
  17. "Rishi Sunak declares wife's shares after financial interests row". BBC News. 2023-04-19. Retrieved 2025-08-27.
  18. "Sunak Probed By UK Parliament Standards Watchdog Over Outside Interest". Bloomberg. 2023-04-17. Retrieved 2025-09-05.
  19. "Sunak must 'come clean' and publish financial interests, demands Starmer". Evening Standard. 2023-04-18. Retrieved 2025-09-05.
  20. "Akshata Murty: Rishi Sunak's wife gives up shares in childcare firm". BBC News. 2024-01-18. Retrieved 2025-08-27.
  21. "Koru Kids secures £10 million Series A funding led by Atomico". UK Tech News. 2019-08-28. Retrieved 2025-08-27.
  22. "Koru Kids gets £3.5m to shake up traditional after-school childcare". UK Tech News. 2018-05-22. Retrieved 2025-08-27.