Krishna Subramanian

Last updated
Krishna Subramanian
Born
Long Beach, California
Alma mater University of California, Davis
Known forTech Entrepreneur
Co-founder of BlueLithium
Co-founder of Mobclix
Former Chief Marketing Officer of Velti

Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising. [1] [2] [3] [4] He is best known for a being a founding employee of BlueLithium, one of the largest online ad network acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010. [5] [6] [7] Subramanian has also written for Forbes, The Huffington Post, Advertising Age and Mashable. [8] [9] [10] [11]

Contents

Career

Burrp!

In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities. [12] [13] [14] Burrp! was acquired by Network 18 in 2009. [14]

BlueLithium

In January 2004, he became a founding employee of BlueLithium. [3] [4] BlueLithium was an online advertising network, which provided a platform that displayed highly targeted advertising impressions. [15] [16] BlueLithium was acquired by Yahoo! in 2007 for $300 million. [15] At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK. [15]

Mobclix

In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani. [17] [18] Mobclix was a mobile ad exchange network, which was acquired by Velti in 2010. [6] [7] [17] [19] Subramanian became chief marketing officer of Velti in 2011. [20] [21]

Subramanian resigned from Velti in October 2013. [7] He was reelected to Mobile Marketing Association’s board of directors the same month. [22]

Captiv8

In Jan 2015, Subramanian co-founded Captiv8 with Vishal Gurbuxani, Taz Patel, and Sunil Verma.<ref>Cutler, Kim-Mai. July 14, 2015. "Captiv8 Is Building The Analytics, Marketing Platform For Harnessing The Reach of Instagram, Vine, Snapchat Stars techcrunch.com". 15 July 2015. Retrieved Jan 4, 2017.

Related Research Articles

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Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.

<span class="mw-page-title-main">Microsoft Advertising</span> Online advertising service

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ReachLocal, Inc. (ReachLocal), a divisions of Gannett, was a provider of digital marketing solutions to businesses in the United States, Canada, Australia, and New Zealand. ReachLocal now operates as LocaliQ in the United States, Canada and the United Kingdom.

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References

  1. ↑ "Taking a bite out of the Worldwide Developers Conference". Fox News. 2 May 2013. Retrieved 2 January 2014.
  2. ↑ "What to expect from WWDC". Fox Business. 10 June 2013. Retrieved 2 January 2014.
  3. 1 2 Carson, Mel; Springer, Paul (3 October 2012). Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media. Kogan Page Publishers. ISBN   9780749466053 . Retrieved 2 January 2014.
  4. 1 2 "Cookie tracking: How Facebook could be worth $100 billion?". Venture Beat. 30 October 2007. Retrieved 1 January 2014.
  5. ↑ "Mobclix's Subramanian Interview About Twitter". Bloomberg TV. Retrieved 2 January 2014.
  6. 1 2 "Velti Acquires Mobclix". Mobile Europe. October 2010. Retrieved 2 January 2014.
  7. 1 2 3 "Mobclix Co-Founder Krishna Subramanian Quits Velti". Ad Exchanger. 15 October 2013. Retrieved 2 January 2014.
  8. ↑ "5 Ways Facebook Will Turn Mobile Risk into Reward". Forbes. Retrieved 2 January 2014.
  9. ↑ "Beyond Spoilers: What the 2012 Olympics Taught Us About Multi-Screen Media in the Twitter Age". Huffington Post. 19 August 2012. Retrieved 2 January 2014.
  10. ↑ "Forget the E-Wallet -- It's Apple's Passbook That Will Transform Retail". Ad Age. Retrieved 2 January 2014.
  11. ↑ "8 Best Practices for Deploying a Top-Ranked Mobile App". Mashable. 24 August 2011. Retrieved 2 January 2014.
  12. ↑ "Helping developers transform mobile apps into businesses". Silicon Valley Business Journal. Retrieved 2 January 2014.
  13. ↑ "Velti's Krishna Subramanian on The State of Mobile Advertising". Make Good. Retrieved 2 January 2014.
  14. 1 2 "Infomedia 18 acquires local reviews website Burrp!". Reuters. Archived from the original on November 27, 2009. Retrieved 2 January 2014.
  15. 1 2 3 "Yahoo to acquire advertising company, BlueLithium, for $300M". Venture Beat. 5 September 2007. Retrieved 2 January 2014.
  16. ↑ "Google gets a new ad-versary". CNN Money. Retrieved 2 January 2014.
  17. 1 2 "Mercury News interview: The founders of Mobclix". San Jose Mercury News. 21 January 2011. Retrieved 2 January 2014.
  18. ↑ Thomas Catan; Yukari Iwatani Kane (4 May 2010). "Business Technology: Apple Attracts Scrutiny From Regulators --- FTC, Justice Department Discuss Possible Inquiry Amid Complaints From Application Developers, Advertising Firms". The Wall Street Journal.
  19. ↑ Yarmosh, Ken (31 August 2010). Mobclix: Krishna Subramanian. "O'Reilly Media, Inc.". ISBN   9781449397333 . Retrieved 2 January 2014.
  20. ↑ "In-App Mobile Ad Implementation Challenges". SXSW. Retrieved 2 January 2014.
  21. ↑ "Mobclix Creates Program to Help Mobile Developers Get Paid Earlier". Read Write. 24 October 2011. Retrieved 2 January 2014.
  22. ↑ "MMA North America Board of Directors Adds 10 Executives". Wireless News. 17 October 2013.
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