Krishna Subramanian | |
|---|---|
| Born | |
| Alma mater | University of California, Davis |
| Known for | Tech Entrepreneur Co-founder of Captiv8 Co-founder of BlueLithium Co-founder of Mobclix Former Chief Marketing Officer of Velti |
Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising. [1] [2] [3] [4] He is best known for a being the CEO and Co-Founder of Captiv8 that was acquired by Publicis Groupe [5] [6] [7] and a founding employee of BlueLithium, one of the largest online ad network acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010. [8] [9] [10] Subramanian has also written for Forbes, The Huffington Post, Advertising Age and Mashable. [11] [12] [13] [14]
In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities. [15] [16] [17] Burrp! was acquired by Network 18 in 2009. [17]
In January 2004, he became a founding employee of BlueLithium. [3] [4] BlueLithium was an online advertising network, which provided a platform that displayed highly targeted advertising impressions. [18] [19] BlueLithium was acquired by Yahoo! in 2007 for $300 million. [18] At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK. [18]
In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani. [20] [21] Mobclix was a mobile ad exchange network, which was acquired by Velti in 2010. [9] [10] [20] [22] Subramanian became chief marketing officer of Velti in 2011. [23] [24]
Subramanian resigned from Velti in October 2013. [10] He was reelected to Mobile Marketing Association’s board of directors the same month. [25]
In Jan 2015, Subramanian co-founded Captiv8 with Vishal Gurbuxani, Taz Patel, and Sunil Verma. [26] Publicis Groupe acquired influencer platform Captiv8 on May 20th 2025. [27] Founded in 2015, Captiv8 provides influencer marketing software and commerce tools. Its platform claims to cover 95% of creators with more than 5,000 followers across 120 countries, and processes more than 2.5 billion social posts each year. [28]