Kuli Kuli, Inc.

Last updated
Kuli Kuli, Inc.
Type Private
Founded2011
Headquarters Oakland, California, United States
Key people
Lisa Curtis, Jordan Moncharmont (founders)
Products Moringa Food Bars, Pure Moringa Vegetable Powder, Moringa Green Energy Shot
Website www.kulikulifoods.com

Kuli Kuli Inc. is a food business based in Oakland, CA, and the first company to introduce Moringa oleifera to the US market in the form of energy bars, powders, smoothie mixes, and energy shots. Moringa is a nutritious plant food. [1] Kuli Kuli's CEO, Lisa Curtis, started the company after working with moringa in the Peace Corps in Niger. Kuli Kuli works with women-owned and small family farming cooperatives in West Africa, Latin America, and South-East Asia.

Contents

Mission

Kuli Kuli's mission is to source moringa from family farmers and women's cooperatives and provide moringa products nationwide.

History

Kuli Kuli was founded by Lisa Curtis. As a Peace Corps Volunteer in Niger, Curtis was introduced to moringa and upon returning to the US, she began to explore how to introduce moringa to US markets. [2] Whole Foods Market was the first retailer to pick up Kuli Kuli’s Moringa Superfood Bars, starting in Northern California. [3] Kuli Kuli expanded to over 11,000 retail locations, including 2,500 Walmart locations. [4]

Kuli Kuli sources its Moringa oleifera from family farmers and women's farming cooperatives in West Africa, Latin America, and South-East Asia. [5] [6]

Funding

On May 6, 2013, Kuli Kuli launched an Indiegogo campaign that raised $52,997 for fund for the first manufacturing run. In 2015, Kuli Kuli received a Clinton Foundation grant, and raised another $100,000 on Indiegogo. [7] In 2017, Kuli Kuli closed a $4.25m Series A with Kellogg’s new venture capital fund eighteen94 capital and in 2019, a $6.34m Series B with Griffith Foods. [8] More recently, Kuli kuli has raised $1.3m in debt financing from Whole Foods Market and impact investors to support the launch of their gummy supplements line. [9]

Products

Moringa powders are made from the dried and milled leaves of the tree Moringa oleifera .

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The Gross Domestic Product (GDP) of Niger was $13.68 billion US dollars in 2020, according to official data from the World Bank. This data is based largely on internal markets, subsistence agriculture, and the export of raw commodities: foodstuffs to neighbors and raw minerals to world markets. Niger, a landlocked West African nation that straddles the Sahel, has consistently been ranked on the bottom of the Human Development Index, at 0.394 as of 2019. It has a very low per capita income, and ranks among the least developed and most heavily indebted countries in the world, despite having large raw commodities and a relatively stable government and society not currently affected by civil war or terrorism. Economic activity centers on subsistence agriculture, animal husbandry, re-export trade, and export of uranium.

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References

  1. "The Marketing Of Moringa: Is This The New Kale?". NPR.org. Retrieved 2015-11-03.
  2. Sarah Laskow, "A Distant Voyage, A Powerful Plant, and a Crowd-Backed Quest to Crack the Snack Market", "Fast Company"
  3. Lindsay Robison, "Supplier Stories: Kuli Kuli Introduces Superfood Moringa to the U.S.", "Whole Foods Market"
  4. Erin Cabrey, ", "Nosh"
  5. Luke Tsai, "Kuli Kuli Oakland Startup Touts West African Superfod", "East Bay Express", December 10, 2013
  6. "Kuli Kuli". www.kulikulifoods.com. Retrieved 2015-11-03.
  7. Mike Hower, ", "Sustainable Brands"
  8. Keith Loria, Superfood Product Startup Kuli Kuli Closes $5m Series B to Sell Moringa as an Ingredient", "Ag Funder"
  9. "Kuli Kuli raises $1.3 million to support gummies launch | Food Business News". www.foodbusinessnews.net. Retrieved 2022-11-06.