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Arthur Robert Jensen was an American psychologist and writer. He was a professor of educational psychology at the University of California, Berkeley. Jensen was known for his work in psychometrics and differential psychology, the study of how and why individuals differ behaviorally from one another.
An intelligence quotient (IQ) is a total score derived from a set of standardised tests or subtests designed to assess human intelligence. The abbreviation "IQ" was coined by the psychologist William Stern for the German term Intelligenzquotient, his term for a scoring method for intelligence tests at University of Breslau he advocated in a 1912 book.
James Robert Flynn was an American-born New Zealand moral philosopher and intelligence researcher. Originally from Washington, D.C., and educated at the University of Chicago, Flynn emigrated to Dunedin in 1963, where he taught political studies at the University of Otago. He was noted for his publications about the continued year-after-year increase of IQ scores throughout the world, which is now referred to as the Flynn effect. In addition to his academic work, he championed social democratic politics throughout his life.
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. The process of persuasion which involves an individual or organization attempting to persuade another individual or group of individuals to alter their opinions or actions. In contrast to compulsion, it gives the recipients of the message the option of acting upon it or not.
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse (trivium) along with grammar and logic/dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations.
Margaret Thaler Singer was an American clinical psychologist and researcher with her colleague Lyman Wynne on family communication. She was a prominent figure in the study of undue influence in social and religious contexts, and a proponent of the brainwashing theory of new religious movements.
Viggo Peter Mortensen Jr.R is an American actor, artist, musician and filmmaker. He is the recipient of various accolades, including nominations for three Academy Awards for Best Actor, three BAFTA Awards, four Golden Globe Awards, and an Independent Spirit Award.
Hans Jürgen Eysenck was a German-born British psychologist. He is best remembered for his work on intelligence and personality, although he worked on other issues in psychology. At the time of his death, Eysenck was the most frequently cited living psychologist in the peer-reviewed scientific journal literature.
Rich Dad Poor Dad is a 1997 book written by Robert T. Kiyosaki and Sharon Lechter. It advocates the importance of financial literacy, financial independence and building wealth through investing in assets, real estate investing, starting and owning businesses, as well as increasing one's financial intelligence.
Communication studies or communication science is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in different cultures. Communication is commonly defined as giving, receiving or exchanging ideas, information, signals or messages through appropriate media, enabling individuals or groups to persuade, to seek information, to give information or to express emotions effectively. Communication studies is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge that encompasses a range of topics, from face-to-face conversation at a level of individual agency and interaction to social and cultural communication systems at a macro level.
The Prometheus Society is a high IQ society, similar to Mensa International, but much more restrictive. The entry criterion, achievable by a number of tests, is designed to be passable by 1 in 30,000 of the population, while Mensa entry is achievable by 1 in 50. The society produces a magazine, Gift of Fire, published ten times per year.
Robert Beno Cialdini is an American psychologist. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
Richard Lynn was a controversial English psychologist and self-described "scientific racist" who advocated for a genetic relationship between race and intelligence. He was the editor-in-chief of Mankind Quarterly, a white supremacist journal. He was a professor emeritus of psychology at Ulster University, but had the title withdrawn by the university in 2018. Lynn was lecturer in psychology at the University of Exeter and professor of psychology at the Economic and Social Research Institute, Dublin, and at the University of Ulster at Coleraine.
George Saunders is an American writer of short stories, essays, novellas, children's books, and novels. His writing has appeared in The New Yorker, Harper's, McSweeney's, and GQ. He also contributed a weekly column, "American Psyche", to The Guardian's weekend magazine between 2006 and 2008.
Christopher Richard Brand was a British psychological and psychometric researcher who gained media attention for his controversial statements on race and intelligence and paedophilia.
Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ROI and return on marketing investment (ROMI). In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques. This essay examines how various types of advertising methods can be utilized effectively to reach out to potential consumers
The Mega Society is a high IQ society open to people who have scored at the one-in-a-million level or more on a particular test of general intelligence, called the Mega Test, claimed to be able to discriminate at that level. It was founded in 1982 by Ronald K. Hoeflin to facilitate psychometric research.
Anthony R. Pratkanis is a researcher, author, consultant, media commentator and a professor emeritus of psychology at the University of California, Santa Cruz. He is the author of several books, and has published research papers in scientific journals on the topics of social influence, fraud, terrorist and dictator propaganda, marketing and consumer behavior, and subliminal persuasion.
Gini Graham Scott is an American author, songwriter, and game developer. She is also a consultant specializing in business and work relationships, conflict resolution, creativity, social issues, and criminal justice.
The history of the race and intelligence controversy concerns the historical development of a debate about possible explanations of group differences encountered in the study of race and intelligence. Since the beginning of IQ testing around the time of World War I, there have been observed differences between the average scores of different population groups, and there have been debates over whether this is mainly due to environmental and cultural factors, or mainly due to some as yet undiscovered genetic factor, or whether such a dichotomy between environmental and genetic factors is the appropriate framing of the debate. Today, the scientific consensus is that genetics does not explain differences in IQ test performance between racial groups.
References
- ↑ "Best Business Books 2004: Are We There Yet? - 3/15/2005 - Library Journal". Archived from the original on June 7, 2011. Retrieved October 19, 2007.
