Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Hill+Knowlton Strategies is an American global public relations consulting company, headquartered in New York City, United States, with over 80 offices in more than 40 countries. The company was founded in Cleveland, Ohio, in 1927 by John W. Hill and has been led since 2019 It is owned by the WPP Group.
Rachel Marjorie Joan Whetstone is a British public relations executive. Whetstone was in charge of communications and public policy for Google for nearly 10 years. She was senior vice-president of communications and public policy for Uber until April 2017. She then joined Facebook as VP of communications of its WhatsApp, Instagram and Messenger products. Since August 2018, she has been the chief communication officer (CCO) of Netflix.
Ruder Finn is a public relations firm with headquarters in the United States and China. It is a large privately owned communications agency, serving corporations, governments, and non-profits. It also has offices in San Francisco, London, Washington, D.C., Singapore, and several Indian metro areas including the National Capital Region.
Edelman is an American public relations and marketing consultancy firm, founded in 1952 by, and named after, Daniel Edelman. It is currently run by his son Richard Edelman. As of 2022, it is the largest public relations firm in the world by revenue, with around 6,000 employees.
Bell Pottinger Private was a British multinational public relations, reputation management and marketing company headquartered in London, United Kingdom. On 12 September 2017 it went into administration (bankruptcy) as a consequence of a scandal caused by its activities in South Africa.
Cision Ltd. is a public relations and earned media software company and services provider. The company is incorporated in the Cayman Islands and headquartered in Chicago, Illinois. In addition to offering Cision-branded services, the company owns a portfolio of companies including PRNewswire, PRWeb, Bulletin Intelligence, L'Argus de la presse, Help a Reporter Out (HARO), CEDROM-SNI, Prime Research, and Canada Newswire.
Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe.
Jiji Press Ltd. is a news agency in Japan.
Spark Public Relations is a public relations and marketing communications agency headquartered in San Francisco, California, with offices in New York City.
The Ukrainian News Agency is a Kyiv-based Ukrainian news agency. It produces and provides political, business and financial information, as well as a popular photo reporting service. Since February 2008 the company is part of the Inter Media Group Ltd., formerly U.A. Inter Media Group, which itself is a subsidiary of the Russian-based company GDF Media Ltd. Inter Media Group Limited also owns 61% of the Ukrainian TV channel Inter.
Public relations is a term that refers to the management of communications between an entity such as an organization or a celebrity, and stakeholders, internal or external, such as investors, employees, communities, customers or clients. It is concerned with reputation building, and is often considered to be a subset to marketing, advertising, or corporate communications.
MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee.
Teneo is a public relations and advisory company. The company was founded in June 2011 by Declan Kelly, Paul Keary, and Doug Band, and currently has more than 1,450 employees located in 40 offices. In 2019, Teneo sold a majority stake to CVC Capital Partners, at a total valuation of around $700 million. Today the company is led by Chairwoman Ursula Burns and CEO Paul Keary.
MikeWorldWide is a public relations firm. The company works in public relations and marketing, technology, digital and social media marketing, public affairs and government relations, corporate communications, healthcare, sustainability, and visual branding. Michael W. Kempner is the company’s founder and CEO. The firm's corporate headquarters is in East Rutherford, New Jersey; the firm's operating headquarters is in New York City.
Prain Global Inc. is a South Korean public relations company, founded by Jun-young Yeo in July 2000. It is the parent company of Prain Consulting Group (PCG).
FGS Global is a Lobbying company formed in 2021 by the merger of Finsbury Glover Hering and Sard Verbinnen & Co. It is a subsidiary of British advertising and media conglomerate WPP plc.
Berk Communications is an American public relations firm that works in consumer lifestyle, food and beverage, travel, sports and entertainment. Ron Berkowitz is the company's founder and CEO. The firm's corporate headquarters is in New York City, New York, with an office in Los Angeles, California.
Rose Creative Strategies, a subsidiary of Rose Marketing Ltd. is an advertising and public relations agency founded in the USSR. The agency originally functioned as a branch of the American agency and offered communication and advertising services to international companies entering the Soviet market.
