Multimedia is a form of communication that uses a combination of different content forms such as writing, audio, images, animations, or video into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which features little to no interaction between users. Popular examples of multimedia include video podcasts, audio slideshows and animated videos. Multimedia also contains the principles and application of effective interactive communication such as the building blocks of software, hardware, and other technologies. The five main building blocks of multimedia are text, image, audio, video, and animation.
Installation art is an artistic genre of three-dimensional works that are often site-specific and designed to transform the perception of a space. Generally, the term is applied to interior spaces, whereas exterior interventions are often called public art, land art or art intervention; however, the boundaries between these terms overlap.
Digital art refers to any artistic work or practice that uses digital technology as part of the creative or presentation process. It can also refer to computational art that uses and engages with digital media.
Interactive art is a form of art that involves the spectator in a way that allows the art to achieve its purpose. Some interactive art installations achieve this by letting the observer walk through, over or around them; others ask the artist or the spectators to become part of the artwork in some way.
Marco Brambilla is an Italian-born Canadian contemporary artist and film director, known for re-contextualizations of popular and found imagery, and use of 3D imaging technologies in public installations and video art.
Michael Naimark is an artist, inventor, and scholar in the fields of virtual reality and new media art. He is best known for his work in projection mapping, virtual travel, live global video, and cultural preservation, and often refers to this body of work as “place representation”.
Strictly, digital theatre is a hybrid art form, gaining strength from theatre's ability to facilitate the imagination and create human connections and digital technology's ability to extend the reach of communication and visualization.
Mirosław Rogala is a Polish-born American video artist and interactive artist. He has worked in the areas of interactive art, video installation and live performance, post-photographic transformation, and musical composition.
Theo Watson is a British artist and programmer. His art work includes interactive video, large-scale public projections, computer vision projects, and interactive sound recordings which have featured in museums and galleries across the world including Museum of Modern Art, New York Hall of Science, Tate Modern amongst others. Watson is a partner at Design I/O, a Cambridge-based interactive design firm known for cutting edge, immersive installations. He is also co-founder of the programming toolkit openFrameworks, co-creator of the EyeWriter and a virtual fellow at Free Art and Technology Lab.
Blast Theory is a Portslade-based artists' group, whose work mixes interactive media, digital broadcasting and live performance.
Projection mapping, similar to video mapping and spatial augmented reality, is a projection technique used to turn objects, often irregularly shaped, into display surfaces for video projection. The objects may be complex industrial landscapes, such as buildings, small indoor objects, or theatrical stages. Using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can then interact with a projector to fit any desired image onto the surface of that object. The technique is used by artists and advertisers who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with or triggered by audio to create an audiovisual narrative. In recent years the technique has also been widely used in the context of cultural heritage, as it has proved to be an excellent edutainment tool.
Davy McGuire and Kristin McGuire, co-directors of Studio McGuire, are British multimedia artists. They create experiential artworks within the mediums of projection mapping, theatre, fine art, animation, moving image, art installations, video games and immersive technologies.
Obscura Digital is a creative studio located in historic Pier 70 in the Dogpatch District of San Francisco, California.
Lynette Wallworth is an Australian artist and filmmaker, known for her use of emerging technologies such as virtual reality (VR), and interactive installations. She is known for her 2016 VR project Collisions, which tells of the "collision" between Aboriginal Australians and western culture in the form of British nuclear testing at Maralinga in the 1950s. She has won two Emmy Awards for her work: one for Collisions and one for Awavena.
59 Productions is a Scottish design studio and production company with offices located in London and New York City.
Nina Yankowitz is an American visual artist known for her work in new media technology, site specific public works, and installation art. She is a National Endowment for the Arts fellow, and a Pollock-Krasner Foundation Award recipient.
Chiara Passa is a visual artist working in media art since the second half of the 1990s.
John Sanborn is a key member of the second wave of American video artists that includes Bill Viola, Gary Hill, Dara Birnbaum and Tony Oursler. Sanborn's body of work spans the early days of experimental video art in the 1970s through the heyday of MTV music/videos and interactive art to digital media art of today.
Gabriela Ruiz, also known as Leather Papi, is a Mexican-American artist based in Los Angeles, California, who works primarily in sculpture and performance art.
