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Labels for Education was a marketing program begun in 1973 by the Campbell Soup Company in the United States, and later also in Canada. The program allowing schools to earn books, musical instruments, computers, and other school supplies in exchange for labels or Universal Product Codes (UPCs) on associated products. [1] In 2013, five companies participated in the program: Campbell Soup Company, Diamond Foods, Post Foods, Société Bic, and The Dannon Company (the American division of Groupe Danone). In addition, the Glad brand is also a member of this program.
Starting in 1996, the program found competition from "Box Tops for Education," a competitor created by the General Mills corporation that quickly eclipsed the labels program. In 2019, that program announced it would retire the program for an app. [2]
The Campbell's Soup Company announced in February 2016 it would be ending the Labels for Education program, citing declining participation. [3] After July 31, 2016, no new schools could enroll in the program, and only UPCs with the Labels for Education logo would be valid for redemption. The associated companies stated they would begin removing the Labels for Education logo in mid-2016 and expected there will be a limited number of products that contain these labels in stores through 2017. However, the banked points schools have accumulated will not be affected. In total, the program had contributed $110 million in school supplies over the 42 years of operation. Campbell's also announced the end of its Labels for Education program in Canada in 2016. [4]
The H. J. Heinz Company is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. Heinz manufactures a couple thousand food products in plants on six continents, and markets these products in more than 200 countries and territories. The company claims to have 150 number-one or number-two brands worldwide. Heinz ranked first in ketchup in the US with a market share in excess of 50%; the Ore-Ida label held 46% of the frozen potato sector in 2003.
Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017. In 2023, the company was ranked 50th in the Forbes Global 2000.
Sears Canada Inc. was a publicly-traded Canadian company affiliated with the American-based Sears department store chain. In operation from 1952 until January 14, 2018, and headquartered in Toronto, Ontario, the company began as Simpsons-Sears—a joint venture between the Canadian Simpsons department store chain and the American Sears chain—which operated a national mail order business and co-branded Simpsons-Sears stores modelled after those of Sears in the U.S. After the Hudson's Bay Company purchased Simpsons in 1978, the joint venture was dismantled and Hudson's Bay sold its shares in the joint venture to Sears; with Sears now fully owning the company, it was renamed Sears Canada Inc. in 1984. In 1999, Sears Canada acquired the remaining assets and locations of the historic Canadian chain Eaton's. From 2014, Sears Holdings owned a 10% share in the company. ESL Investments was the largest shareholder of Sears Canada.
Kraft Dinner in Canada, Kraft Mac & Cheese in the United States, Australia and New Zealand, Mac and Cheese in the United Kingdom and internationally, is a nonperishable, packaged macaroni and cheese product. It is made by Kraft Foods Group and traditionally cardboard-boxed with dried macaroni pasta and a packet of processed cheese powder. It was introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. in 1937. The brand is particularly popular with Canadians, who consume 55% more boxes per capita than Americans.
Staples Inc. is an American office supply retail company headquartered in Framingham, Massachusetts.
Oxo is a brand of food products, including stock cubes, herbs and spices, dried gravy, and yeast extract. The original product was the beef stock cube, and the company now also markets chicken and other flavour cubes, including versions with Chinese and Indian spices. The cubes are broken up and used as flavouring in meals or gravy or dissolved into boiling water to produce a bouillon.
Ajinomoto Co., Inc. is a Japanese multinational food and biotechnology corporation which produces seasonings, interlayer insulating materials for semiconductor packages for use in personal computers, cooking oils, frozen foods, beverages, sweeteners, amino acids, and pharmaceuticals. Aji-No-Moto is the trade name for the company's original monosodium glutamate (MSG) product, the first of its kind, since 1909. The corporation's head office is located in Chūō, Tokyo. As of 2023, Ajinomoto operates in 34 countries worldwide and employs an estimated 34,615 people. Its yearly revenue in 2023 is around ¥1.44 trillion JPY or $9.1 billion USD.
Godiva Chocolatier is a Belgian-based international chocolate maker which is owned by Turkish conglomerate Yıldız Holding.
Snyder's of Hanover is an American bakery and pretzel brand distribution company based in Hanover, Pennsylvania, specializing in German traditional pretzels. Its products are sold throughout the United States, Canada, many European nations, Asia, and in the Middle East.
The Consumer Brands Association (CBA), formerly the Grocery Manufacturers Association (GMA), is a United States-wide trade association for manufacturers of consumer packaged goods (CPG).
Pinnacle Foods, Inc., is a packaged foods company headquartered in Parsippany, New Jersey, that specializes in shelf-stable and frozen foods. The company became a subsidiary of Conagra Brands on October 26, 2018.
Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loyd Grossman sauces, Oxo, Bisto, Batchelors and Plantastic. Premier Foods also produce cakes under the Cadbury's name, using the brand under licence. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Petco Health and Wellness Company, Inc. is an American pet retailer with corporate offices in San Diego and San Antonio. Petco sells pet food, products, and services, as well as certain types of live small animals.
Essendant, formerly known as United Stationers, is a national wholesale distributor of office supplies, with consolidated net sales of $5.3 billion. Essendant stocks over 160,000 items, including traditional office products, office furniture, janitorial and break room supplies, and technology products. Essendant is headquartered in Deerfield, Illinois, and also has operations in Dubai, United Arab Emirates (UAE).
Bolthouse Farms, founded 1915 in Grant, Michigan, is a vertically integrated farm company specializing in refrigerated beverages, salad dressings, and baby carrots. It is located in the San Joaquin Valley of California and is headquartered in Bakersfield, California in Kern County. The company operates facilities in Prosser, Washington. Private equity firm Madison Dearborn Partners owned Bolthouse from 2005 to 2012, when it was bought by the Campbell Soup Company for US$1.55 billion. The company changed hands once again in June 2019, when Campbell sold it to Butterfly Equity.
Virgin Media Ireland is Liberty Global's telecommunications operation in Ireland. It is the largest digital cable television provider within the country. As of 31 December 2014, the company offers broadband internet, digital television and digital (VoIP) telephony to 1 million customers. Until 4 May 2010, Virgin Media Ireland traded under the name Chorus NTL and UPC Ireland until 5 October 2015. Its main competitors in the Irish pay TV market are Sky Ireland, Eir and Vodafone Ireland.
Target Corporation is an American retail corporation that operates a chain of discount department stores and hypermarkets, headquartered in Minneapolis, Minnesota. It is the seventh-largest retailer in the United States, and a component of the S&P 500 Index. The company is one of the largest American-owned private employers in the United States.
The Campbell Soup Company, doing business as Campbell's, is an American company, most closely associated with its flagship canned soup products; however through mergers and acquisitions, it has grown to become one of the largest processed food companies in the United States with a wide variety of products under its flagship Campbell's brand as well as other brands including Pepperidge Farm, Snyder's of Hanover, V8, and Swanson. With its namesake brand Campbell's produces soups and other canned foods, baked goods, beverages, and snacks. It is headquartered in Camden, New Jersey.
Gerber Products Company is an American purveyor of baby food and baby products headquartered in Florham Park, New Jersey, with plans to relocate to Arlington, Virginia. Gerber is a subsidiary of Nestlé.