Laila Alawa

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Laila Alawa
Laila Alawa crop.jpg
Born (1991-08-17) 17 August 1991 (age 31)
NationalityAmerican
Alma mater Wellesley College
OccupationFounder & CEO of The Tempest
SpouseAfif Rahman
Website www.lailaalawa.com

Laila Alawa (born 1991) is a Syrian-American entrepreneur, psychology researcher, and writer. Her work on examining gendered stereotypes in STEM led to results displaying continued issues in discrimination and prejudice against female scientists. [1] [2] [3] She is recognized by The New York Times as an innovator for her global media & entertainment company, The Tempest. [4] [5] In 2018, Alawa was named to Forbes 30 Under 30 Lists In America and Europe. [6] [7]

Contents

Personal life

Alawa spent early years of her life living in Japan, where her father studied as an engineer, after moving from her original birthplace, Denmark - her mother's native land. [8] [9] As a child, Alawa then moved to the United States with her five younger siblings and two parents. The Alawa family moved from upstate New York to Berkley, Massachusetts following the events of 9/11. [8] Alawa's mother was an educated woman with a degree in pedagogy, and chose to homeschool her children. She eventually received her American citizenship in 2015. [10]

Alawa is a practicing Muslim woman and has remarked on the struggles she has faced experiencing Islamophobia. She has remarked, " I've grown up as a visible Muslim, with people spitting on me, yelling at me, harassing me." [9]

Career

Alawa began her post-graduate career working on examining socio-cognitive processing at Princeton University. [11] Following her work at Princeton, she moved to Washington, DC, and explored digital branding, journalism, and communications work. During that time, she also worked on Capitol Hill. [12]

She decided to found the beta version of The Tempest, using research principles from her time at Princeton University. [13] She also felt that she and other diverse millennial women were not represented by mainstream media. [4] [14] After she left her full-time digital branding job, Alawa began working at The Tempest full-time. [15]

Research

Alawa studies organizational leadership, social interactions, and stereotypes in real-world contexts. In particular, she is interested in the unconscious assessments of oneself and others, resulting in in-group and out-group classifications.

At Wellesley College, Alawa worked on examining the effects of stereotypes as possible gendered obstacles to women in science. [16] [17]

Later published in the Psychology of Women Quarterly, the study established that overlap in perceptions was due to stereotypes about the agency and communion of women, men, and scientists. [2] [18]

To date, the findings have been used in more than 200 studies exploring STEM and gendered representation, as well as the World Bank Group and Parliament of the United Kingdom to seek support for STEM education initiatives. [2] [3]

The Tempest

While originally focused on personal essays and editorials exploring gender and ethnic equality, the media platform gained new attention when it began incorporating perspectives of more than 1200 thought-leaders from more than 90 countries, including subjects such as the cultural stigma of abortion in South Africa [19] and university protests against Richard Spencer. [20] The Tempest launched internationally at South by Southwest in March 2016. [21]

By November 2019, there were more than 8 million unique visitors each month, according to comScore. [22] [23]

In 2016, Alawa managed a collaboration with Voxe, a French NGO that created a system for comparing the platforms of political candidates to help voters. [24]

Related Research Articles

<span class="mw-page-title-main">Sexism</span> Prejudice or discrimination based on a persons sex or gender

Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but it primarily affects women and girls. It has been linked to gender roles and stereotypes, and may include the belief that one sex or gender is intrinsically superior to another. Extreme sexism may foster misogyny, sexual harassment, rape, and other forms of sexual violence. Discrimination in this context is defined as discrimination toward people based on their gender identity or their gender or sex differences. An example of this is workplace inequality. Sexism may arise from social or cultural customs and norms.

<span class="mw-page-title-main">Gender</span> Characteristics distinguishing between femininity and masculinity

Gender includes the social, psychological, cultural and behavioral aspects of being a man, woman, or other gender identity. Depending on the context, this may include sex-based social structures and gender expression. Most cultures use a gender binary, in which gender is divided into two categories, and people are considered part of one or the other ; those who are outside these groups may fall under the umbrella term non-binary. Some societies have specific genders besides "man" and "woman", such as the hijras of South Asia; these are often referred to as third genders. Most scholars agree that gender is a central characteristic for social organization.

A gender role, also known as a sex role, is a social role encompassing a range of behaviors and attitudes that are generally considered acceptable, appropriate, or desirable for a person based on that person's sex. Gender roles are usually centered on conceptions of masculinity and femininity, although there are exceptions and variations.

A cisgender person has a gender identity that matches their sex assigned at birth. A person whose sex was assigned male at birth and identifies as a boy or a man, or someone whose sex was assigned female at birth and identifies as a girl or a woman, is considered cisgender. This is the case for the majority of human beings.

<span class="mw-page-title-main">Hijab</span> Traditional Islamic head covering or veil for women

In modern usage, hijab generally refers to various headcoverings worn by Muslim women. While a hijab can come in many forms, it often specifically refers to a headscarf, wrapped around the head and neck, covering the hair, neck, and ears but leaving the face visible. The use of the hijab has been on the rise worldwide since the 1970s and is viewed by many Muslims as expressing modesty and faith. There is a consensus among Islamic religious scholars that covering the head is either required or preferred, though some Muslim scholars and activists argue that it is not required. In practice, most Muslim women choose to wear it.

Amina Wadud is an American Muslim theologian. Wadud serves as Visiting Professor at Indonesian Consortium for Religious Studies and was also a visiting scholar at Starr King School for the Ministry. Wadud has written extensively on the role of women in Islam.

<span class="mw-page-title-main">Phyllis Chesler</span> American feminist psychotherapist, professor, and author (born 1940)

Phyllis Chesler is an American writer, psychotherapist, and professor emerita of psychology and women's studies at the College of Staten Island (CUNY). She is a renowned second-wave feminist psychologist and the author of 18 books, including the best-sellers Women and Madness (1972), With Child: A Diary of Motherhood (1979), and An American Bride in Kabul: A Memoir (2013). Chesler has written extensively about topics such as gender, mental illness, divorce and child custody, surrogacy, second-wave feminism, pornography, prostitution, incest, and violence against women.

The gender binary is the classification of gender into two distinct, opposite forms of masculine and feminine, whether by social system, cultural belief, or both simultaneously. Most cultures use a gender binary, having two genders.

Susan Tufts Fiske is an American psychologist who serves as the Eugene Higgins Professor of Psychology and Public Affairs in the Department of Psychology at Princeton University. She is a social psychologist known for her work on social cognition, stereotypes, and prejudice. Fiske leads the Intergroup Relations, Social Cognition, and Social Neuroscience Lab at Princeton University. Her theoretical contributions include the development of the stereotype content model, ambivalent sexism theory, power as control theory, and the continuum model of impression formation.

<span class="mw-page-title-main">Women in STEM fields</span> Female participants in science, technology, engineering, and mathematics

Many scholars and policymakers have noted that the fields of science, technology, engineering, and mathematics (STEM) have remained predominantly male with historically low participation among women since the origins of these fields in the 18th century during the Age of Enlightenment.

The angry black woman stereotype is a racial trope in American society and media that portrays Black American women as inherently ill-mannered, ill-tempered, and masculine. Related concepts are the "Sapphire" or "Jezebel".

Janet Allison Taylor Spence was an American psychologist who worked in the field of the psychology of anxiety and in gender studies.

Gender plays a role in mass media and is represented within media platforms. These platforms are not limited to film, radio, television, advertisement, social media, and video games. Initiatives and resources exist to promote gender equality and reinforce women's empowerment in the media industry and representations. For example, UNESCO, in cooperation with the International Federation of Journalists, elaborated the Gender-sensitive Indicators for Media contributing to gender equality and women's empowerment in all forms of media.

<span class="mw-page-title-main">Sarah-Jane Leslie</span>

Sarah-Jane Leslie is the Class of 1943 Professor of Philosophy and former Dean of the Graduate School at Princeton University, where she is also affiliated faculty in the Department of Psychology, the Kahneman-Treisman Center for Behavioral Science and Public Policy, the Program in Cognitive Science, the Program in Linguistics, and the University Center for Human Values.

<span class="mw-page-title-main">Nadine Nassib Njeim</span> Lebanese Tunisian actress and beauty queen

Nadine Nassib Njeim is a Lebanese Tunisian actress and beauty pageant titleholder who was elected Miss Lebanon 2004. She represented her home country in Miss Universe 2005 in Thailand. As of 2021, she is the most followed Lebanese actress on Instagram with more than 16 million followers.

<span class="mw-page-title-main">Hijabophobia</span> Fear or hatred against Muslim women who wear hijab

Hijabophobia is a type of religious and cultural discrimination against Muslim women who wear the hijab. The discrimination has had manifestations in public, working and educational places.

<span class="mw-page-title-main">The Tempest (media company)</span> Internet media and entertainment company

The Tempest is an American multinational digital media and entertainment company for women and non-binary individuals that was founded in 2016 by Laila Alawa. Their purpose is to serve as "the destination for diverse women to share, inspire, and celebrate life through storytelling, experiences, and a global community." It is owned by The Tempest, Inc.

Nadia Alawa is the founder and current CEO of the non-profit NuDay. The NGO provides humanitarian relief to people affected by the crisis in Syria through its use of public donations, which directly fund projects such as building wells and educational facilities. Alawa's work in the humanitarian aid space has earned accolades and recognition from institutions like the United Nations, Harvard University, and the James Wright Foley Legacy Foundation.

Sapna Cheryan is an American social psychologist. She is a Full professor of social psychology in the Department of Psychology at the University of Washington.

Rhoda K. Unger (1939-2019) was a feminist psychologist known for her position on the forefront of female activism in psychology. Unger was strongly committed to promoting social justice within society and women in science. She was a professor of psychology at Montclair State College for almost thirty years and was granted the status of Professor Emerita in 1999. After her retirement, Unger was a resident scholar at the Women's Studies Research Center at Brandeis University.

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