The Tempest (media company)

Last updated

The Tempest, Inc.
The Tempest logo.svg
Type of site
Media and Entertainment [1]
Headquarters
Austin, TX
,
U.S. [2]
Founder(s) Laila Alawa, Mashal Waqar [1]
Key people
URL thetempest.co
LaunchedSpring 2016
Current statusInactive

The Tempest was an American multinational digital media and entertainment company for women and non-binary individuals that was founded in 2016 by Laila Alawa. [3] [4] Their purpose was to serve as "the destination for diverse women to share, inspire, and celebrate life through storytelling, experiences, and a global community." [5] It was owned by The Tempest, Inc. The site has been inactive since October 2021 and the domain is inoperable.

Contents

History

The Tempest was founded by Laila Alawa (CEO) in 2016. [3] Alawa had worked at the White House and Congress for three years prior but left to found the new company. In 2017, Alawa tapped Mashal Waqar to join the company as her co-founder. [6] The name of the website alludes to the disruption that diverse storytelling by women brings to the world. [7] As of 2021, Cheddar reported that The Tempest reaches an audience of over 10 million globally. [8]

In 2020, it surpassed 8 million monthly visitors. [3] The Tempest's increasing global popularity among young women is attributed in part to its young staff. Writers are advised to write about stories that interest them; this can range from international politics and up-and-coming beauty influencers to technology and cultural experiences. [3]

On December 22, 2020, The Tempest announced Federica Bocco as the publication's new Editor-in-Chief. [9]

Around October 2021, posts on the outlet's Facebook and Twitter pages ceased. The site is no longer reachable.

Content

The Tempest produces editorial and video programming, live events, and social, shareable content delivered across major social media platforms, and covers a variety of categories including style, health, food, entertainment, careers, technology, news, politics, and more. [8]

More than 2,000 contributors identifying as women or non-binary from more than twenty countries regularly contribute original content. [10] In January 2021, The Tempest launched a vertical dedicated to literary analyses. Prior to the launch, book reviews on The Tempest were widespread but unfocused.

Impact

A study on ethnic media consumption and production by Professors Matthew D. Matsaganis of Rutgers University and Shirley Yu of The University of Toronto, Canada, found that The Tempest actively creates conversations around the socioeconomics of the digital space, journalistic norms, and personal concepts of identity. [11]

Reception

Founder and CEO, Laila Alawa, is a Forbes 30 Under 30, called by Forbes "a leader transforming the future of media". [12]

Forbes 30 Under 30 named the company to their Middle East list in 2019. [13]

Related Research Articles

<span class="mw-page-title-main">Accenture</span> Irish multinational consulting company

Accenture plc is an Irish-American professional services company based in Dublin, specializing in information technology (IT) services and consulting. A Fortune Global 500 company, it reported revenues of $61.6 billion in 2022. Accenture's current clients include 91 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500. As of 2022, Accenture is considered the largest consulting firm in the world by number of employees.

Network18 Media & Investments Limited, commonly referred to as the Network18 Group and sometimes as the Network18–Eenadu Group, is an Indian media conglomerate owned by the energy giant Reliance Industries, headed by billionaire Mukesh Ambani. Rahul Joshi is the managing director, chief executive officer and group editor-in-chief of Network18, and Adil Zainulbhai is the chairman of its board of directors.

<span class="mw-page-title-main">Brian Solis</span>

Brian Solis is a digital anthropologist, speaker and author. Currently, he is the Head of Global Innovation at ServiceNow. Prior to that, he was VP of Global Innovation at Salesforce. Before joining Salesforce, Solis was the principal analyst and partner studying disruptive technologies and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015. Solis publishes annual industry reports that track technology and business trends and offer change management direction to companies.

<span class="mw-page-title-main">Charles Melcher</span>

Charles Melcher is a creator, curator, and thought leader in the storytelling and technology space, as well as an early-stage investor in media and technology companies. He is the Founder and CEO of Melcher Media and the Founder and Director of Future of Storytelling.

<span class="mw-page-title-main">Jacqueline Hernández</span>

Jacqueline Hernández is a Hispanic-American multimedia businesswoman specializing in multicultural and youth marketing. Hernandez is the CEO and founder of New Majority Ready, a marketing and content development firm. She is the former CMO of NBCUniversal Hispanic Enterprise and COO of Telemundo Enterprises and mun2. She currently serves on the board of directors of Victoria's Secret and Estrella Media. Prior to that, Hernández worked across multiple brands and platforms, including as publisher of People En Español, Teen People, and in various leadership roles at Time, Fortune, CNN International, and Combate Americas.

Esra'a Al Shafei is a Bahraini civil rights activist, blogger, and the founder and executive director of Majal and its related projects, including CrowdVoice.org. Al Shafei is a senior TED Fellow, an Echoing Green fellow, and has been referred to by CNN reporter George Webster as "An outspoken defender of free speech". She has been featured in Fast Company magazine as one of the "100 Most Creative People in Business." In 2011, The Daily Beast listed Al Shafei as one of the 17 bravest bloggers worldwide. She is also a promoter of music as a means of social change, and founded Mideast Tunes, which is currently the largest platform for underground musicians in the Middle East and North Africa.

Vox Media, Inc. is an American mass media company based in Washington, D.C., and New York City. The company was established in November 2011 by Jim Bankoff and Trei Brundrett to encompass SB Nation and The Verge. Bankoff had been the CEO for SB Nation since 2009.

MNG Enterprises, Inc., doing business as Digital First Media and MediaNews Group, is a Denver, Colorado, United States-based newspaper publisher owned by Alden Global Capital. As of May 2021, it owns over 100 newspapers and 200 assorted other publications.

<span class="mw-page-title-main">Refinery29</span> American digital media and entertainment company

Refinery29 (R29) is an American multinational digital media and entertainment website focused on young women. It is owned by Vice Media.

The Players' Tribune is a new media platform that produces daily sports conversation and publishes first-person stories from professional athletes. The platform was founded by former professional Major League Baseball player Derek Jeter in 2014. Content ranges from videos to podcasts to written pieces.

<span class="mw-page-title-main">John W. Nicholson Jr.</span> U.S. Army general

John William "Mick" Nicholson Jr. is a retired United States Army four-star general who last commanded U.S. Forces – Afghanistan (USFOR-A) and the 41-nation NATO-led Resolute Support Mission from March 2, 2016, to September 2, 2018, succeeding General John F. Campbell. He was the longest-serving commander of NATO forces in Afghanistan until 2021, having been the senior officer in theatre for 2 years, 6 months. He was previously commanding general, Allied Land Command from October 2014 and commander of the 82nd Airborne Division. Nicholson is the son of John W. "Jack" Nicholson, also a retired general officer in the United States Army, and is distantly related to British brigadier general John Nicholson.

Blavity is an American Internet media company and website based in Los Angeles, created by and for black millennials. Their mission is to "economically and creatively support Black millennials across the African scape, so they can pursue the work they love, and change the world in the process."

Femtech is a term applied to a category of software, diagnostics, products, and services that use technology often to focus on women's health. This sector includes fertility solutions, period-tracking apps, pregnancy and nursing care, women's sexual wellness, and reproductive system health care.

<span class="mw-page-title-main">Amanda Nguyen</span> American social entrepreneur and civil rights activist

Amanda N. Nguyen is a social entrepreneur, civil rights activist, and the CEO and founder of Rise, a non-governmental civil rights organization. She was involved in proposing and drafting the Sexual Assault Survivors' Rights Act, which passed unanimously in Congress. Nguyen has also been credited with kickstarting the movement to stop violence against Asian Americans after her video calling for media coverage went viral on February 5, 2021. In recognition of her work, Nguyen was nominated for the 2019 Nobel Peace Prize and was named one of the 2022 Time Women of the Year. She has also received the 24th Annual Heinz Award in Public Policy, Time 100 Next, Forbes 30 Under 30, and was credited as a Top 100 Global Thinker by Foreign Policy. Furthermore, Nguyen is featured in the 2022 anthology We Are Here: 30 Inspiring Asian Americans and Pacific Islanders Who Have Shaped the United States by Naomi Hirahara and published by the Smithsonian Institution and Running Press Kids.

<span class="mw-page-title-main">Georgina Lara Booth</span>

Georgina Lara Booth FRSA is a British-Dutch humanitarian public figure, actress, writer, filmmaker and journalist. She is the first ever Chief Editor Social Good of the global digital news platform and media company Mashable (Benelux), where she is also an Entertainment, Tech and Science Editor and Writer. Booth was the first person from the Netherlands to receive the International Diana Princess of Wales Memorial Award in 2013. In March 2023, Booth was recognized by Forbes as one of the 30 honorees in their annual Forbes 30 under 30 power list in the Media category and was referred to as "the new frontier of storytelling".

<span class="mw-page-title-main">Carl Pei</span> Chinese-born Swedish entrepreneur

Carl Pei, or Pei Yu, is a Chinese-born Swedish entrepreneur. He co-founded OnePlus along with Pete Lau, in 2013 and was the director of OnePlus Global. He left the firm in October 2020 to start a new hardware venture, called Nothing.

<span class="mw-page-title-main">Laurie Segall</span> CNN correspondent

Laurie Segall is an American journalist. Noted for interviewing leaders in technology, including Mark Zuckerberg and Tim Cook, among others, she was the senior technology correspondent and an editor-at-large for CNN for more than a decade. Segall also developed and hosted Mostly Human, an investigative docu-series that explored the impact of technology on sex, love, and death.

Nadia Alawa is the founder and current CEO of the non-profit NuDay. The NGO provides humanitarian relief to people affected by the crisis in Syria through its use of public donations, which directly fund projects such as building wells and educational facilities. Alawa's work in the humanitarian aid space has earned accolades and recognition from institutions like the United Nations, Harvard University, and the James Wright Foley Legacy Foundation.

<i>Thora Sa Haq</i> Pakistani romantic dram serial

Thora Sa Haq is a 2019 Pakistani romantic drama television series started airing on ARY Digital from 23 October 2019. It is produced by Abdullah Seja under their banner Idream Entertainment. Ayeza Khan and Imran Abbas are playing the leading roles in their fourth on-screen appearance after Tum Kon Piya (2016), Mohabbat Tumse Nafrat Hai (2017) and Koi Chand Rakh (2018). It is digitally available on YouTube and in some countries on VIU App.

<span class="mw-page-title-main">Laila Alawa</span> American entrepreneur and researcher (born 1991)

Laila Alawa is a Syrian-American entrepreneur, psychology researcher, and writer. Her work on examining gendered stereotypes in STEM led to results displaying continued issues in discrimination and prejudice against female scientists. She is recognized by The New York Times as an innovator for her global media & entertainment company, The Tempest. In 2018, Alawa was named to Forbes 30 Under 30 Lists In America and Europe.

References

  1. 1 2 Maerz, Jennifer (April 12, 2016). "These Millennial Muslim Women Are Clapping Back Against Stereotypes". Cosmopolitan .
  2. "The Tempest - Contact Information". The Tempest. Retrieved January 17, 2019.
  3. 1 2 3 4 Sara Ashley O'Brien (February 5, 2016). "15 questions with... Laila Alawa". CNN .
  4. Sabin, Sam (November 9, 2018). "These Are The Washington Innovators Who Made The 2018 Forbes '30 Under 30′ List". DC INNO.
  5. "The Tempest" . Retrieved February 23, 2019.
  6. "Company Overview of The Tempest Media, Inc" . Retrieved October 29, 2018.
  7. The Tempest with Laila Alawa And Mashal Waqar (25.11.18) , retrieved April 26, 2019
  8. 1 2 "How One Company is Seeking to Dethrone Buzzfeed" . Retrieved October 29, 2018.
  9. The Tempest announces Federica Bocco As Editor-In-Chief Of The Tempest Editorial , retrieved September 11, 2021
  10. Bae, Hannah (March 30, 2016). "15 Questions with Laila Alawa". Money.cnn.com. Retrieved March 19, 2019.
  11. Yu, Sherry S.; Matsaganis, Matthew D. (December 7, 2018). Ethnic Media in the Digital Age. ISBN   9781351045292.
  12. Inverso, Emily (January 4, 2018). "30 Under 30: Meet The Young People Transforming Media". Forbes .
  13. Forbes Middle East Staff. "30 Under 30: Media". Forbes .