Language intensity

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Most investigators accept the definition of language intensity proposed by John Waite Bowers: [1] a quality of language that "indicates the degree to which toward a concept deviates from neutrality." Intensity as a lexical variable in communication studies has generated extensive empirical research.

Contents

Theoretical setting

A theory proposed by Bradac, Bowers, and Courtright (1979, 1980) asserts causal relationships among intensity and a number of other psychological, social, and communication variables. An experimental study by Hamilton, Hunter, and Burgoon (1990) generally supports the relationships proposed by the theory at least in the limited domain of persuasion.

Intensity has been related to:

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References

Notes

  1. http://comm.colorado.edu/bowersj/; (1963), p. 345; 1964, p. 416.
  2. Bowers, 2006
  3. Bradac, Bowers, & Courtright, 1979
  4. Bradac, Bowers, & Courtright, 1980
  5. Burgoon & Miller, 1971
  6. Greenberg, 1976
  7. Bradac, Konsky, & Elliott, 1976
  8. Burgoon & Miller, 1971
  9. Daly & Miller, 1975
  10. Franzwa, 1969
  11. Osgood & Walker, 1975
  12. Bowers, 1963
  13. Carmichael & Cronkhite, 1965
  14. Basehart, 1971
  15. Bradac, Hosman, & Tardy, 1978
  16. Rotter, 1966
  17. Burgoon, Jones, & Stewart, 1975
  18. Infante, 1975
  19. McEwen & Greenberg, 1970
  20. Mehrley & McCroskey, 1970
  21. Miller & Basehart, 1969
  22. Miller & Lobe, 1967
  23. Bourhis, Giles, & Taajfel, 1973
  24. McEwen & Greenberg, 1970
  25. Miller & Basehart, 1969
  26. Wheeless, 1978
  27. Infante, 1975
  28. McEwen & Greenberg, 1970
  29. Mehrley & McCroskey, 1970
  30. Bowers, 1963
  31. Burgoon, Jones, & Stewart, 1975
  32. Miller & Basehart, 1969
  33. Miller & Lobe, 1967
  34. Badzinski, 1989
  35. Anderson & Blackburn, 2004
  36. Buller, Burgoon, Hall, Levine, Taylor, Beach, Melcher, Buller, Bowen, Hunsaker, & Bergen, 2000