Last War: Survival Game is a multiplayer mobile strategy game developed by First Fun and later published by FUNFLY PTE. LTD, released in August 2023. The game sets in a post-apocalyptic zombie setting, featuring base building, hero recruitment, and resource management.[1]
The game has achieved over $2 billion in lifetime revenue by February 2025 and become one of the top five highest-grossing mobile games of 2024.[2] However, the game was also controversial for its refund policy.[3]
Development
Last War: Survival Game was originally developed by First Fun HK LTD.
Development and publishing responsibilities were later transferred to FUNFLY PTE. LTD., a Singapore-based company incorporated in February 2024.
The development team also developed Top War: Battle Game, which generated approximately $1.1 billion in lifetime revenue.[4] Tencent maintains an investment stake of approximately 10.71% in the original development company, Beijing Yuanqu Entertainment Co., Ltd.[5][6]
Community and Notable Alliances
The social ecosystem of Last War: Survival is driven by player-led alliances.
Last War servers are commissioned in numerical order. The earliest server still active is Server #3. Servers in the 1000's range are much weaker than servers commissioned in the earlier stages of the game. While server #1491 may hold dominance a server range of 100 servers near in number, their dominance over server numbers under 600 would not be likely because of the game progression. Servers like #545, whose villainous alliances included UNY, RJA, and more recently UJA have captured the ire of other servers. Enter season 5, the games alliance dynamics pitted 7 servers against UJA who in Season 4, lead by Vothari, dominated servers 536, 539, 485, 503, 511, 501 and 507.
Commercial performance
Last War: Survival Game started with $287,000 in revenue during its August 2023 launch month but experienced explosive growth throughout 2024. The game's monthly revenue increased from $30 million in January 2024 to $138 million by December 2024, representing a 360% growth rate.[7][4]
Marketing strategy
Last War: Survival Game partnered with actor Antony Starr for a major Q4 2024 campaign that directly addressed the "misleading ads" controversy with the tagline "It's called Last War. It's going viral because the developers made a real game based off the fake game in the ads."[8] The campaign generated over 12.5 million downloads and propelled the game to #1 most downloaded in the US.[9]
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