Last War: Survival Game

Last updated

Last War: Survival Game is a multiplayer mobile strategy game developed by First Fun and later published by FUNFLY PTE. LTD, released in August 2023. The game sets in a post-apocalyptic zombie setting, featuring base building, hero recruitment, and resource management. [1]

Contents

The game has achieved over $2 billion in lifetime revenue by February 2025 and become one of the top five highest-grossing mobile games of 2024. [2] However, the game was also controversial for its refund policy. [3]

Development

Last War: Survival Game was originally developed by First Fun HK LTD., a company founded in June 2020 by Xie Xianlin, who previously served as the founding CTO of Elex Technology.

Elex Technology was a Tencent-backed game developer that achieved success with Clash of Kings before being acquired for $433 million in 2014. [4] Development and publishing responsibilities were later transferred to FUNFLY PTE. LTD., a Singapore-based company incorporated in February 2024.

The development team also developed Top War: Battle Game, which generated approximately $1.1 billion in lifetime revenue. [5] Tencent maintains an investment stake of approximately 10.71% in the original development company, Beijing Yuanqu Entertainment Co., Ltd. [6] [7]

Commercial performance

Last War: Survival Game started with $287,000 in revenue during its August 2023 launch month but experienced explosive growth throughout 2024. The game's monthly revenue increased from $30 million in January 2024 to $138 million by December 2024, representing a 360% growth rate. [8] [5]

Marketing strategy

Last War: Survival Game partnered with actor Antony Starr for a major Q4 2024 campaign that directly addressed the "misleading ads" controversy with the tagline "It's called Last War. It's going viral because the developers made a real game based off the fake game in the ads." [9] The campaign generated over 12.5 million downloads and propelled the game to #1 most downloaded in the US. [10]

References

  1. ↑ Watson, William (2025-02-24). "Beginner's Guide to Surviving in Last War: Survival Game". Trotons Tech Magazine - Technology News, Gadgets and Reviews. Retrieved 2025-06-13.
  2. ↑ Astle, Aaron (2025-02-18). "Last War: Survival surpasses $2bn after record player spending in early 2025". www.pocketgamer.biz. Retrieved 2025-06-13.
  3. ↑ Lee, Sangkyu (31 January 2025). "The Chinese game "Last War: Survival," which was released last year and ranked at the top of the dom.. - MK". 매일경제. Retrieved 17 June 2025.
  4. ↑ Lavine, Robert (2014-06-25). "Tencent exits Elex in $433m acquisition -". globalventuring.com. Retrieved 2025-06-13.
  5. 1 2 Mandal, Oindrila (2025-01-22). "Why Last War Is Winning the 4X Game". Naavik. Retrieved 2025-06-13.
  6. ↑ "Yuanqu Entertainment Stock Price, Funding, Valuation, Revenue & Financial Statements". www.cbinsights.com. Retrieved 2025-06-13.
  7. ↑ bgr2020 (2020-10-26). "【ELEX】Xie Xianlin, the former president of Elex Tech, started his game business again and was invested by Tencent - BloomGameR". BloomGameR. Archived from the original on 2023-06-06. Retrieved 2025-06-13.{{cite news}}: CS1 maint: numeric names: authors list (link)
  8. ↑ Astle, Aaron (2025-02-18). "Last War: Survival surpasses $2bn after record player spending in early 2025". www.pocketgamer.biz. Retrieved 2025-06-13.
  9. ↑ "How "Last War: Survival" Raked in $1.6 Billion in a Mere 18 Months! - FoxData". foxdata.com. Retrieved 2025-06-13.
  10. ↑ "Last War: Survival X Antony Starr - Theorycraft Marketing". Theory Craft Marketing. Retrieved 2025-06-13.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.