Leslie Berland

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Leslie Berland
OccupationChief Marketing Officer at Verizon

Leslie Berland is the Executive Vice President and Chief Marketing Officer of Verizon. [1]

Contents

Education

Berland earned a Bachelor of Science degree from Boston University College of Communication. [2]

Career

January 2023 to December 2023, she was CMO at Peloton. [3] [4]

2016-2022 she held a dual role of CMO and Head of People [5] at Twitter. [6] [7]

2005-2016 she was EVP of global advertising, marketing, and digital partnerships at AmEx. [8] [9] [10]

She also had executive PR roles at Ketchum [11] and GCI Health. [12] She is on the advisory board of the Ad Council [13] and for LEAP. [14]

Accolades

Forbes ranked Berland #3 in their World's Most Influential CMOs list. [15] Fast Company ranked Berland sixth [16] in their 100 Most Creative People in Business [17] for persuading AmEx leadership to prioritize social media platforms. [18] She was featured in Advertising Age's Creativity 50 list. [19] In 2018, she was appointed to the National Board of Directors at Make a Wish Foundation [20]

Personal life

Berland lives in Manhattan with her two sons. [21]

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References

  1. ↑ "Leslie Berland". www.verizon.com. Retrieved 2024-07-24.
  2. ↑ "Leslie Berland". www.verizon.com. Retrieved 2024-07-24.
  3. ↑ Spangler, Todd (2023-12-06). "Verizon Hires Leslie Berland, Former Peloton and Twitter CMO, as Marketing Boss". Variety. Retrieved 2024-07-24.
  4. ↑ "Peloton chief marketing officer resigns". Retail Dive. Retrieved 2024-07-25.
  5. ↑ "Leslie Berland". www.bloomberg.com. Retrieved 2020-01-12.
  6. ↑ "Leslie Berland appointed as Chief Marketing Officer of Twitter Inc". Jagranjosh.com. 2016-01-30. Retrieved 2020-01-12.
  7. ↑ "Verizon appoints Leslie Berland as Chief Marketing Officer". www.verizon.com. 2023-12-06. Retrieved 2024-07-24.
  8. ↑ "Microsoft's Mixer Platform Ends Partnership With Popular Streamer Following "Registered Sex Offender" Comments". The Hollywood Reporter. 10 December 2019. Retrieved 2020-01-12.
  9. ↑ Chaykowski, Kathleen. "Twitter Hires Former American Express Exec Leslie Berland As CMO". Forbes. Retrieved 2020-01-12.
  10. ↑ "Leslie Berland". MMA Global. Retrieved 2024-07-24.
  11. ↑ "Twitter CMO Leslie Berland Shares An Important Career Advice For Youngsters: Read It Here!" . Retrieved 2020-01-12.
  12. ↑ Connley, Courtney (2019-09-30). "Twitter CMO Leslie Berland says young people should ignore this common piece of career advice". CNBC. Retrieved 2020-01-12.
  13. ↑ "Board of Directors". AdCouncil. Retrieved 2020-01-12.
  14. ↑ "Leslie Berland". www.verizon.com. Retrieved 2024-07-24.
  15. ↑ Rooney, Jenny. "The World's Most Influential CMOs 2018". Forbes. Retrieved 2021-01-20.
  16. ↑ "Twitter CMO Leslie Berland on Leading with Impact". Inside the Brand. Retrieved 2020-01-12.
  17. ↑ Koh, Yoree. "Twitter Appoints a Marketing Chief". WSJ. Retrieved 2020-01-12.
  18. ↑ Carr, Austin (2012-04-27). "6. Leslie Berland". Fast Company. Retrieved 2020-01-12.
  19. ↑ "Twitter Names AmEx's Leslie Berland Its CMO". adage.com. 2016-01-26. Retrieved 2020-01-12.
  20. ↑ Davis, Richard K. "Our Path Forward". Wish.Org.
  21. ↑ "Leslie Berland". www.verizon.com. Retrieved 2024-07-24.


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