Libelle (Dutch magazine)

Last updated

Libelle
LOGO LIBELLEBE.png
Categories
FrequencyWeekly
Circulation 256,903 (2018)
Publisher DPG Media
Founded1934
First issue13 April 1934;91 years ago (1934-04-13)
Country Netherlands
Based in Amsterdam
Language Dutch
Website Libelle

Libelle (from the Latin "libellus", meaning book or writ) is a weekly women's magazine published in Amsterdam, Netherlands. It has been in circulation since 1934.

Contents

History and profile

Libelle was first published on 13 April 1934 by NV Uitgeverij. [1] [2] The magazine was part of VNU [3] and was published by VNU Tijdschriften for several years. [4] In 2001 the magazine became part of Sanoma [5] and was published by Sanoma Media Netherlands B.V. on a weekly basis. [6] It has its headquarters in Amsterdam. [6]

Covers of Libelle in the early years on a tin can from 1984-1985 Fragment van Cilindrisch Verkade beschuitblik met voorpagina's van het blad Libelle, 1984-'85.jpg
Covers of Libelle in the early years on a tin can from 1984–1985

Following the German occupation of the Netherlands during World War II the editors of Libelle endorsed support of the German forces. [7] In the late 1960s another women's magazine, Beatrijs , merged with Libelle. [8] During the 1990s Libelle was among the Dutch publications which functioned as an opinion leader in political and health-related issues. [9]

The target audience of Libelle is women aged between 30–55 most of whom are average Dutch women. [10] The weekly mostly features articles about fashion, beauty, culinary, travel, human interest, health, and work. [10] [11]

Franska Stuy served as the editor-in-chief of the magazine from 1999 until 2015, and as of 2015 Hilmar Mulder was in charge. [12]

For the past 20 years Libelle has been organizing a week long outdoor event in May, the Libelle Zomerweek. [13] In 2016 this event attracted 84,300 visitors. [14]

The magazine has a Flemish edition with the same name, Libelle , published in Belgium. [15] Although they are part of the same company, each magazine has an independent editorial board. [15]

Circulation

Libelle was the thirtieth best-selling women's magazine in 2001 globally with a circulation of 643,000 copies. [4] By 2016 circulation fell to about 300,000 copies. It kept dropping since, at a rate of about 20,000 annually.

See also

References

  1. Maaike Van de Voorde (December 2014). "'Super creams for young eyes': Women's magazines' hybrid approach to journalism". Hybridity and the News Hybrid Forms of Journalism in the 21st Century: 222–242.
  2. Štepanka Kotrla (2011). "The color of female choice. Czech and Flemish women's magazines as cultural patchworks". In Petra Broomans; Ester Jiresch (eds.). The Invasion of Books in Peripheral Literary Fields: Transmitting Preferences and Images in Media, Networks and Translation. Groningen: Barkhuis. p. 81. ISBN   978-94-91431-06-7.
  3. Jacco Hakfoort; Jürgen Weigand (2000). "Commercial Publishing - A Quiet Life? The Dutch Market for Consumer Magazines". CPB Research Memorandum. The Hague. Retrieved 16 May 2015.
  4. 1 2 "Top 50 Women's magazines worldwide (by circulation) 2001" (PDF). Magazines. Archived from the original (PDF) on 2 April 2015. Retrieved 16 May 2015.
  5. Gijs van Wulfen (2013). "What's Your Innovation Focus?" (Book chapter). Innovation Management. Retrieved 16 May 2015.
  6. 1 2 "Libelle (Netherlands)". Publicitas. Retrieved 16 May 2015.
  7. Jeroen Dewulf (2010). Spirit of Resistance: Dutch Clandestine Literature During the Nazi Occupation. Rochester, NY: Camden House. p. 48. ISBN   978-1-57113-493-6.
  8. 1 2 David Machin; Theo van Leeuwen (2007). Global Media Discourse: A Critical Introduction. London; New York: Routledge. p. 39. ISBN   978-1-134-24090-6.
  9. Merja Mahrt (2012). "The Attractiveness of Magazines as "Open" and "Closed" Texts: Values of Women's Magazines and Their Readers". Mass Communication and Society. 15 (6): 852–874. doi:10.1080/15205436.2011.635259. S2CID   144025051.
  10. 1 2 Dorothe Gerritsen; Ronald van Olderen (2014). Events as a Strategic Marketing Tool. Wallingford, UK; Boston, MA: CABI. p. 189. ISBN   978-1-78064-261-1.
  11. Pieternel Dijkstra; Dick P.H. Barelds (2011). "Women, Sex and Modern Society: The Sex Lives of Readers of a Dutch Women's Magazine". International Journal of Sexual Health . 23 (1): 35–47. doi: 10.1080/19317611.2010.512791 .
  12. "Benefiting from the brand". Sanoma. 4 November 2004. Retrieved 16 May 2015.
  13. Libelle Zomerweek
  14. Sanoma: Weer meer bezoekers op de Libelle Zomerweek
  15. 1 2 Dirk Geeraerts; Stefan Grondelaers; Peter Bakema (1994). The Structure of Lexical Variation: Meaning, Naming, and Context. Berlin; New York: Mouton de Gruyter. p. 20. ISBN   978-3-11-014387-4.
  16. "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 16 May 2015.
  17. Gecertificeerde jaarcijfers HOI 2011
  18. Gecertificeerde jaarcijfers, HOI 2012