Lifeguard was the name of a 1956 safety package marketed by the Ford Motor Company.
Spurred by Robert McNamara, the Cornell University crash research program and the first year of Ford's own crash testing in 1955, the Lifeguard package included:
According to some[ who? ], the buying public was unresponsive to the Lifeguard package, prompting Henry Ford II to say: McNamara is selling safety, but Chevrolet is selling cars.[ citation needed ] However, Ralph Nader and Joan Claybrook dispute this, claiming that the package was extremely popular. [8]
In 1957, Ford updated the Lifeguard safety package with a new frame that bowed out to provide greater coverage of the passengers, [9] rear child-proof door locks, [10] a front hinged hood to protect against the hood flying up in the wind, and recessed knobs. [11]
Edsel is a discontinued division and brand of automobiles that was produced by the Ford Motor Company in the 1958 to 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors. Established as an expansion of the Lincoln–Mercury Division to three brands, re-christened the Mercury–Edsel–Lincoln Division, Edsel shared a price range with Mercury. The division shared its bodies with both Mercury and Ford.
The Ford Crown Victoria is a full-size sedan that was marketed and manufactured by Ford. The successor to the Ford LTD Crown Victoria, two generations of the model line were produced from the 1992 until the 2012 model years. The Ford counterpart of the Mercury Grand Marquis, the Crown Victoria was the largest sedan marketed by Ford in North America, slotted above the Ford Taurus. The Crown Victoria Police Interceptor (1992–2011) was marketed specifically for law-enforcement use; a long-wheelbase Crown Victoria sedan (2002–2011) was marketed primarily for taxi cab fleets.
The Ford Galaxie is a car that was marketed by Ford in North America from the 1959 to 1974 model years. Deriving its nameplate from a marketing tie-in with the excitement surrounding the Space Race, the Galaxie was offered as a sedan within the full-size Ford range throughout its production run. In the full-size segment, the model line competed against the Chevrolet Impala and Dodge Polara.
The Ford Parklane is a station wagon that was produced by Ford for the 1956 model year. In line with the Chevrolet Nomad, the Parklane was a premium two-door station wagon, combining the body of the two-door Ford Ranch Wagon with trim elements of the Ford Fairlane sedan.
The Ford Ranchero is a coupe utility that was produced by Ford between 1957 and 1979. Unlike a standard pickup truck, the Ranchero was adapted from a two-door station wagon platform that integrated the cab and cargo bed into the body. A total of 508,355 units were produced during the model's production run. Over its lifespan it was variously derived from full-sized, compact, and intermediate automobiles sold by Ford for the North American market.
Automotive safety is the study and practice of automotive design, construction, equipment and regulation to minimize the occurrence and consequences of traffic collisions involving motor vehicles. Road traffic safety more broadly includes roadway design.
The Ford Country Squire is a series of full-size station wagons that were assembled by American automaker Ford. Positioned as the top-level station wagon of the Ford division, the Country Squire was distinguished by woodgrain bodyside trim. From 1950 through the 1991 model years, eight generations of the Country Squire were produced. Following the discontinuation of Edsel Bermuda, Mercury marketed the Mercury Colony Park as a divisional counterpart of the Country Squire, sharing bodywork and trim while the Mercury was not available with a six cylinder engine and was more expensive due to the optional equipment on the Ford that was standard on the Mercury.
The Mercury Montclair is a series of full-size sedans that were manufactured and marketed over five generations by the Mercury division of Ford. The nameplate was used by the division twice, from the 1955 to the 1960 model years and from the 1964 to the 1968 model years. The model was offered as two-door and four-door hardtops, four-door pillared sedan, and a two-door convertible.
The Ford Fairlane is an automobile model that was sold between the 1955 and 1970 model years by Ford in North America. Taking its name from the Dearborn, Michigan estate of Henry Ford, the Fairlane nameplate was used for seven different generations of vehicles. Through its production, the model line would be marketed in a wide variety of body styles, including two-door and four-door sedans, two-door and four-door hardtops, station wagons, and both traditional and retractable-hardtop convertibles.
The 1957 Chevrolet is a car that was introduced by Chevrolet in September 1956 for the 1957 model year. It was available in three series models: the upscale Bel Air, the mid-range Two-Ten, and the economy/fleet model One-Fifty. A two-door station wagon, the Nomad, was produced as a Bel Air model. An upscale trim option called the Delray was available for Two-Ten 2-door sedans. It is a popular and sought after classic car. These vehicles are often restored to their original condition and sometimes modified. The car's image has been frequently used in toys, graphics, music, movies, and television. The '57 Chevy, as it is often known, is an auto icon.
The Ford LTD Crown Victoria is a line of full-size cars that was manufactured and marketed by Ford from the 1980 to 1991 model years. Deriving its name from the Ford Fairlane coupe of 1955–1956, the LTD Crown Victoria served as the flagship of the Ford LTD model range in North America. Serving as the Ford counterpart of the Mercury Grand Marquis, the model line was offered as a two-door and a four-door sedan and a five-door station wagon.
The Ford Falcon is a model line of cars that was produced by Ford from the 1960 to 1970 model years. Though preceded by the Rambler American, the Falcon was the first compact car marketed by the Big Three American manufacturers.
The Ford Fairlane 500 Skyliner is a two-door full-size retractable hardtop convertible, manufactured and marketed by Ford Motor Company for model years 1957–1959. However, early into the 1959 model year, its name was expanded to Fairlane 500 Galaxie Skyliner. The retracting roof system was marketed as the Hide-Away Hardtop, and was exclusively sold on this Ford-branded model, for three model years.
The Ford Customline is an automobile model that was sold between 1952 and 1956 by Ford in North America.
The 1955 Ford is an automobile which was produced by Ford in the United States for the 1955 model year and, in revised form, for the 1956 model year. A new design would be offered in 1957.
The mainstream Ford line of cars grew substantially larger for 1957, a model which lasted through 1959. The Crown Victoria with its flashy chrome "basket handle" was no more, and the acrylic glass-roofed Crown Victoria Skyliner was replaced by a new model, the retracting-roof hardtop Skyliner.
Ford Motor Company used the name ″Skyliner″ for 1954 and 1956 models, but not for the ″1955 Ford Fairlane Crown Victoria Transparent Top″ model. 1955 Ford brochures, manuals, and advertisements state ″Transparent Top.″ Dealerships abbreviated the name to ″T/P″ or ″T/T.″
The Mercury Monterey is a series of full-size cars that were manufactured and marketed by the Mercury division of Ford from 1950 to 1974. Deriving its name from Monterey Bay, the initial Mercury Monterey served as the top-of-the-line two-door sedan model for 1950 and 1951 to compete with the hardtop models of Oldsmobile and Buick. It came with a vinyl roof covering, upgraded upholstery, and other features. The hardtop was introduced for 1952. During its production, the Monterey would be offered in multiple body styles, ranging from coupes, convertibles, sedans, hardtops, and station wagons.
Full-size Ford is a term adopted for a long-running line of Ford vehicles with a shared model lineage in North America. Originating in 1908 with the Ford Model T, the line ended in 2019 with the Ford Taurus, as Ford withdrew from the full-sized sedan segment in North America. Across 111 years, 15 generations, and over 60 million examples of the model line were produced across over 50 model nameplates. By contrast, the longest-running single nameplate worldwide is the Chevrolet Suburban, in use since the 1935 model year.
The second generation of the Ford F-Series is a series of trucks that was produced by Ford from the 1953 to 1956 model years. Marketed as the "Triple Economy" series, the second-generation F-Series again encompassed a comprehensive range of vehicles, ranging from light-duty pickup trucks to heavy-duty commercial vehicles.