The reputation or prestige of a social entity is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance.
Celebrity culture is a high-volume exposure to celebrities' personal lives on a global scale. It is inherently tied to consumer interests where celebrities transform their fame to become product brands.
Jeanette Jenkins is an American fitness trainer and author of The Hollywood Trainer Weight-Loss Plan - 21 Days to Make Healthy Living a Lifetime Habit book and of various training programs on fitness exercises and healthy eating. She is the founder of The Hollywood Trainer company, which also provides fitness programs and personal coaching for athletes, artists, and entertainers. Jeanette has appeared in training videos on social media, including YouTube, TikTok, Instagram and Facebook.
Fitness First is an international fitness centre brand founded in 1993 in the United Kingdom. The company owned and operated its clubs around the world until financial pressures saw parts of the company sold off to various owners in different regions.
A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life. As such, they are closely associated with the advertising and other promotions used to gain mind share in their target market. They often operate from an ideology, hoping to attract a relatively high number of people and ultimately become a recognised social phenomenon.
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact.
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising.
Equinox Holdings, Inc. is an American luxury fitness company and health club headquartered in New York City, New York. The company operates more than 300 club facilities in major cities in the United States, as well as in London, Toronto, and Vancouver in Canada.
The sociology of food is the study of food as it relates to the history, progression, and future development of society, encompassing its production, preparation, consumption, and distribution, its medical, ritual, spiritual, ethical and cultural applications, and related environmental and labor issues.
An internet celebrity is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience, and internet celebrities are commonly present on large online platforms such as Facebook, YouTube, Instagram, and TikTok, which primarily rely on user-generated content.
Jennifer Nicole Lee is an American fitness model, motivational speaker, and author. She is known for losing 70 pounds and launching a career as a fitness guru after bearing two children.
Lifestyle changes have been increasing slowly since the introduction of media. Lifestyle changes include how people eat, dress, and communicate. Media – films, television shows, magazines, and more recently, the Internet are the main sources of lifestyle influence around the world. Douglas Kellner writes, "Radio, television, film, and the other products of media culture provide materials out of which we forge our very identities; our sense of selfhood; our notion of what it means to be male or female; our sense of class, of ethnicity and race, of nationality, of sexuality; and of "us" and "them.""
Fitness culture is a sociocultural phenomenon surrounding exercise and physical fitness. It is usually associated with gym culture, as doing physical exercises in locations such as gyms, wellness centres and health clubs is a popular activity. An international survey found that more than 27% of the world's total adult population attends fitness centres, and that 61% of regular exercisers are currently doing "gym-type" activities. Getting and maintaining physical fitness has been shown to benefit individuals' inner and outer health. Fitness culture has been highly promoted through modern technology and social media platforms.
Ali Holman is an American national TV fitness expert, author, certified trainer, and sports nutritionist. She was born in Minneapolis, Minnesota. She attended University of Arizona with a degree in Broadcast Journalism. She is certified through IFPA and ACE.
House of CB (House of Celeb Boutique) is a women's fashion retailer founded by British Conna Walker in 2010 and headquartered in London, UK. Since the start of the brand, Walker wanted to design clothing that would give the illusion of an hourglass silhouette, and continues to be the brand's unique selling proposition. House of CB is known for its form-fitting and tailored pieces, producing designer-inspired party clothing. The company currently has over 40 retail locations, 4.5 million followers on social and achieved in $15 million in 2018 profits. From the start, House of CB has evolved from a simple reselling operation into a globally recognized luxury fashion house. Each garment from the brand is designed in their London studio, focusing on detailed craftsmanship and fits designed to flatter natural body shapes.
The wanghong economy [internet celebrity economy] refers to the Chinese digital economy based on influencer marketing through social media platforms. Wanghong is the Chinese term for internet celebrity. Chinese wanghong celebrities attract the attention of internet users, which can translate into profit through e-commerce and online advertising.
A fashion influencer is a personality that has a large number of followers on social media, creates mainly fashion content and has the power to influence the opinion and purchase behavior of others with their recommendations. Brands endorse them to attend fashion shows, parties, designer dinners and exclusive trips and to wear their clothes on social media. If a salary has been involved, the influencer may be required to label such posts as paid or sponsored content. Before social media "they would have been called 'It girls'".
The fast-moving consumer goods (FMCG) industry or consumer packaged goods (CPG) industry is mainly responsible for producing, distributing and marketing fast-moving consumer goods. The FMCG industry is the fourth largest sector in the Indian economy. Household and personal care products accounts for 50% of the sales in the industry, healthcare accounts for 31-32% and food and beverage accounts for the remaining 18-19%.
Get Off My Internets, also known as GOMI or GOMIBLOG, is a website devoted to critiques of online personalities, particularly bloggers. Founded by Alice Wright in 2009, GOMI is an anti-fan site that has a reputation for vicious criticism and cyberbullying.
Between 2020 and 2024 social media use has increased, with user engagement becoming normal for a variety of social media users. Platforms such as TikTok, YouTube, and Instagram are well-known forms of social media that provide platforms for users, and allow them to gain followers. Through this amassment of followers, "influencers" are then able to promote products and services to their audiences.
