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Product type | Feminine hygiene |
---|---|
Owner | Premier FMCG |
Country | |
Markets | UK, Ireland, South Africa |
Previous owners | Southalls, Smith & Nephew, Accantia, Electra Private Equity |
Website | http://www.lil-lets.com/ |
Lil-lets is a brand providing feminine hygiene products that operates principally in the UK, Ireland and South Africa. Since 2000, the company has restructured through two management buyouts (MBO) to become a business crossing all sectors of the feminine hygiene market, including tampons, sanitary napkins, pantyliners and intimate care. They also do programmes for schools that teach young girls the changes that occur when they begin to menstruate.
The company was founded in 1954 and launched by Southalls of Birmingham. They were based on a design created with Dr. Judith Esser-Mittag, a female gynaecologist and expand widthways for improved comfort and better protection. Initially two absorbencies were available, Regular and Super, for differing menstrual flows.
In 1958, Southalls was acquired by Smith & Nephew (S&N) and incorporated into their Sanitary Protection Division, alongside Arthur Berton Ltd, another S&N acquisition. These acquisitions positioned S&N as the UK market leaders in sanitary towels, with the Dr. White's and Lilia brands second with Lil-lets.
In 1994, Lil-lets applicator tampons were launched.
In 2000, a management buyout (MBO) by Accantia (now Simple) took ownership of the Lil-lets brand.
In 2001, Lil-lets launched the Super plus Extra, a high absorbency product (classified as 5 droplets by AHPMA, compared to Regular at 2 droplets, Super at 3 and Super Plus at 4). This was a UK first, offering consumers with a heavy flow a specialist product.
In 2002, Lil-lets launch "Mixed Packs", with a range of absorbencies in each pack, allowing consumers to buy one pack in order to use a different absorbency for the differing flow rates within a period (often lighter at the start and finish of the period). Solutions, a range of intimate care products is also launched, featuring wipes, a cleansing mousse and a heat soother patch to warm the tummy to help with period pain.
In 2005, Lil-lets launched pantyliners.
20 December 2006, Lil-lets was sold to Electra Private Equity, and the Lil-lets Group of companies was formed, creating a standalone Feminine Hygiene business. [1]
In 2007, Lil-lets launched a range of Sanitary Pads, making Lil-lets the only brand to cross all sectors of the Feminine Hygiene market - tampons, pads, pantyliners and intimate care.
In 2008, Lil-lets launched a compact applicator range in direct competition to the market leader Tampax, followed in 2009 by a video advertising campaign that showed the key difference between the two brands. Lil-lets tampons expand widthways, with Tampax tampons expanding along their length.
In 2012, Electra invested another £7 million equity. [2]
In November 2013, Electra sold Lil-lets to Premier FMCG (Pty) Limited, a South African company. [3] [4] [5]
A tampon is a feminine hygiene product designed to absorb the menstrual flow by insertion into the vagina during menstruation. Once inserted correctly a tampon is held in place by the vagina and expands as it soaks up menstrual blood. The majority of tampons sold are made of rayon, or a blend of rayon and cotton. Tampons are available in several absorbency ratings.
A menstrual cup is a feminine hygiene device that is inserted into the vagina during menstruation. Its purpose is to collect menstrual fluid and prevent its leaking onto clothes. Menstrual cups are usually made of flexible medical grade silicone and shaped like a bell with a stem. The stem is used for insertion and removal. The bell-shaped cup seals against the vaginal wall just below the cervix. Every 4–12 hours, the cup is removed, emptied, rinsed, and reinserted. After each period, the cup requires cleaning.
A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, or pad is an absorbent item worn in the underwear when menstruating, bleeding after giving birth, recovering from gynecologic surgery, experiencing a miscarriage or abortion, or in any other situation where it is necessary to absorb a flow of blood from the vagina.
A pantyliner is an absorbent piece of material used for feminine hygiene. It is worn in the gusset of a woman's panties. Some uses include: absorbency for daily vaginal discharge, light menstrual flow, tampon and menstrual cup backup, spotting, post-intercourse discharge, and urinary incontinence. Panty liners can also help with girls who are having discharges and about to start their cycle. Pantyliners are related to sanitary napkins in their basic construction—but are usually much thinner and often narrower than pads. As a result, they absorb much less liquid than pads—making them ideal for light discharge and everyday cleanliness. They are generally unsuitable for the menstruation medium to heavy flow, which requires them to be changed more often.
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Feminine hygiene products are personal care products used during menstruation, vaginal discharge, and other bodily functions related to the vulva and vagina. Those products that are used during menstruation may also be called menstrual hygiene products. Products used may include sanitary napkins or sanitary towels, tampons, pantyliners, menstrual cups, and period panties. Feminine hygiene products also include products meant to cleanse the vulva or vagina, such as douches, feminine wipes, and soap.
Playtex is an American brand name for undergarments, baby products, gloves, feminine products and sunscreen. The brand began in 1947, when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955 and the first to show a woman wearing only a bra from the waist-up in a commercial in 1977.
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Cloth menstrual pads are cloth pads worn in the underwear to prevent menstrual fluid from leaking onto clothes. They are a type of reusable menstrual hygiene product, and are an alternative to disposable sanitary napkins or to menstrual cups. They are less expensive than disposable pads and reduce the amount of waste produced.
Arbora & Ausonia was a company that dealt in the manufacturing and sale of absorbent products for the child and family hygiene, feminine hygiene and adult incontinence markets. It fully merged into Procter & Gamble in 2013.
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Dr. Judith Esser-Mittag, commonly known as Dr. Judith Esser, is a German gynecologist. Her extensive studies of the female anatomy helped her improve the digital style tampon.
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"Tampon tax" is a popular term used to call attention to tampons, and other feminine hygiene products, being subject to value-added tax or sales tax, unlike the tax exemption status granted to other products considered basic necessities. Proponents of tax exemption argue that tampons, sanitary napkins, menstrual cups and comparable products constitute basic, unavoidable necessities for women and thus should be made tax exempt.
Nibong Tebal Paper Mill Holdings Bhd. is a Malaysian multinational pulp and paper and consumer goods company and is the world's largest paper manufacturer. Headquartered in Nibong Tebal, Penang, the company produces more than 100 types of tissue papers and has a capacity to produce 250 tons of tissue paper per day. Nibong Tebal Paper Mill has a strong presence not only in Malaysia, but also in Singapore, Indonesia, Thailand, and Vietnam.
Ella Daish is a British environmental activist campaigning to persuade companies and governments to remove plastics from women's menstrual hygiene products. She is based in Cardiff. In February 2018, whilst working as a postal worker, she started the End Period Plastic campaign. She went on to become a full-time activist. The BBC put Daish on its 100 Women of 2019 annual list of 100 inspiring and influential women from around the world.