Linda Rampell, born 5 December 1971, in Stockholm, Sweden, is a Swedish design theorist, fashion historian, lecturer and author. [1] [2] She holds a PhD at Lund University. In her PhD thesis she deconstructs the modernist discourse of nationalist design in Sweden. [3] [4] In her postdoctoral research project Homo Capitalistes, she concludes that "the only ism after postmodernism is consumerism", and that the postmodern condition has become a shopmodern condition, in which aesthetics and economics have merged into aesthetonomics, which defines an economy of seeing evaluating how much a being is worth. [5] [6] Shopmodernism is the last art historical 'ism'. Objects of knowledge have become consumer goods. The ongoing financialization of everyday life is laid bare through fashionalization. [7] Rampell is a member of International Association of Art Critics (AICA) and has written articles, essays and books on the subjects consumer cultures, fashion and design theory. [8] [9]