A home page is the main web page of a website. The term may also refer to the start page shown in a web browser when the application first opens.
A wiki is a hypertext publication collaboratively edited and managed by its own audience directly. A typical wiki contains multiple pages for the subjects or scope of the project and could be either open to the public or limited to use within an organization for maintaining its internal knowledge base.
The World Wide Web (WWW), commonly known as the Web, is the world's dominant software platform. It is an information space where documents and other web resources can be accessed through the Internet using a web browser. The Web has changed people's lives immeasurably. It is the primary tool billions of people worldwide use to interact on the Internet.
In computer network communications, the HTTP 404, 404 not found, 404, 404 error, page not found or file not found error message is a hypertext transfer protocol (HTTP) standard response code, to indicate that the browser was able to communicate with a given server, but the server could not find what was requested. The error may also be used when a server does not wish to disclose whether it has the requested information.
Spamdexing is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system.
In computing, a hyperlink, or simply a link, is a reference to data that the user can follow by clicking or tapping. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is called anchor text. A software system that is used for viewing and creating hypertext is a hypertext system, and to create a hyperlink is to hyperlink. A user following hyperlinks is said to navigate or browse the hypertext.
A web directory or link directory is an online list or catalog of websites. That is, it is a directory on the World Wide Web of the World Wide Web. Historically, directories typically listed entries on people or businesses, and their contact information; such directories are still in use today. A web directory includes entries about websites, including links to those websites, organized into categories and subcategories. Besides a link, each entry may include the title of the website, and a description of its contents. In most web directories, the entries are about whole websites, rather than individual pages within them. Websites are often limited to inclusion in only a few categories.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
In the context of the World Wide Web, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website, rather than the website's home page. The URL contains all the information needed to point to a particular item. Deep linking is different from mobile deep linking, which refers to directly linking to in-app content using a non-HTTP URI.
On the World Wide Web, a link farm is any group of websites that all hyperlink to other sites in the group for the purpose of increasing SEO rankings. In graph theoretic terms, a link farm is a clique. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a web search engine. Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing.
Googlebot is the web crawler software used by Google that collects documents from the web to build a searchable index for the Google Search engine. This name is actually used to refer to two different types of web crawlers: a desktop crawler and a mobile crawler.
Link rot is the phenomenon of hyperlinks tending over time to cease to point to their originally targeted file, web page, or server due to that resource being relocated to a new address or becoming permanently unavailable. A link that no longer points to its target, often called a broken or dead link, is a specific form of dangling pointer.
Spam in blogs is a form of Spamdexing. By posting random comments on other blog websites By copying other websites' content and using it on free-to-use publishing services like Blogger and WordPress or publicly accessible wikis, digital guest books, and internet forums.
A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory.
An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain.
The Google Directory was a web directory hosted by Google. It was discontinued on July 20, 2011. However, the Google business places and recommended businesses is now commonly referred to as the Google directory.
nofollow is a setting on a web page hyperlink that directs search engines not to use the link for page ranking calculations. It is specified in the page as a type of link relation; that is: <a rel="nofollow" ...>. Because search engines often calculate a site's importance according to the number of hyperlinks from other sites, the nofollow setting allows web site authors to indicate that the presence of a link is not an endorsement of the target site's importance.
In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly, link building is the process of establishing relevant hyperlinks to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.
PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google:
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
archive.today is a web archiving site, founded in 2012, that saves snapshots on demand, and has support for JavaScript-heavy sites such as Google Maps and progressive web applications such as Twitter. Archive.today records two snapshots: one replicates the original webpage including any functional live links; the other is binary image screenshot of the page.