The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands.
The 10 most valuable corporate brands in 2025 according to Kantar. [1]
Rank | Brand | Country | Established | Brand value (US$ millions) |
---|---|---|---|---|
1 | Apple Inc. | ![]() | 1976 | 1,299,655 |
2 | ![]() | 1998 | 944,137 | |
3 | Microsoft | ![]() | 1975 | 884,816 |
4 | Amazon.com | ![]() | 1994 | 866,118 |
5 | Nvidia | ![]() | 1993 | 509,442 |
6 | ![]() | 2004 | 300,662 | |
7 | ![]() | 2010 | 228,947 | |
8 | McDonald's | ![]() | 1940 | 221,079 |
9 | Oracle Corporation | ![]() | 1977 | 215,354 |
10 | Visa Inc. | ![]() | 1958 | 213,348 |
The 10 most valuable corporate brands in 2024 according to Interbrand. [2]
Rank | Brand | Country | Established | Brand value (US$ millions) |
---|---|---|---|---|
1 | Apple Inc. | ![]() | 1976 | 488,900 |
2 | Microsoft | ![]() | 1975 | 352,500 |
3 | Amazon.com | ![]() | 1994 | 298,100 |
4 | ![]() | 1998 | 291,300 | |
5 | Samsung | ![]() | 1938 | 100,800 |
6 | Toyota | ![]() | 1937 | 72,800 |
7 | Coca-Cola | ![]() | 1892 | 61,200 |
8 | Mercedes-Benz | ![]() | 1926 | 58,900 |
9 | McDonald's | ![]() | 1940 | 53,000 |
10 | BMW | ![]() | 1913 | 52,000 |
The 10 most valuable corporate brands in 2025 according to Brand Finance. [3]
Rank | Brand | Country | Established | Brand value (US$ millions) |
---|---|---|---|---|
1 | Apple | ![]() | 1976 | 574,510 |
2 | Microsoft | ![]() | 1975 | 461,069 |
3 | ![]() | 1998 | 412,981 | |
4 | Amazon.com | ![]() | 1994 | 308,926 |
5 | Walmart | ![]() | 1962 | 137,183 |
6 | Samsung | ![]() | 1938 | 110,593 |
7 | TikTok/Douyin | ![]() | 2012 | 105,790 |
8 | ![]() | 2004 | 91,457 | |
9 | Nvidia | ![]() | 1993 | 87,871 |
10 | State Grid Corporation | ![]() | 2002 | 85,626 |
The 10 most valuable corporate brands in 2020 according to Forbes magazine. [4]
Rank | Brand | Country | Established | Brand value (US$ billions) |
---|---|---|---|---|
1 | Apple Inc. | ![]() | 1976 | 241.2 |
2 | ![]() | 1998 | 207.5 | |
3 | Microsoft | ![]() | 1975 | 162.9 |
4 | Amazon.com | ![]() | 1994 | 135.4 |
5 | ![]() | 2004 | 70.3 | |
6 | Coca-Cola | ![]() | 1892 | 64.4 |
7 | The Walt Disney Company | ![]() | 1923 | 61.3 |
8 | Samsung | ![]() | 1938 | 50.4 |
9 | Louis Vuitton | ![]() | 1854 | 47.2 |
10 | McDonald's | ![]() | 1940 | 46.1 |
The 10 most valuable brands every year since 2007 according to Kantar.
The 10 most valuable company brands in 2000 according to Interbrand. [23] [24]
Rank | Brand | Country | Brand value (US$ millions) | Rank | Brand | Country | Brand value (US$ millions) |
---|---|---|---|---|---|---|---|
1 | Coca-Cola | ![]() | 72,537 | 11 | Marlboro | ![]() | 22,110 |
2 | Microsoft | ![]() | 70,196 | 12 | Mercedes-Benz | ![]() | 21,104 |
3 | IBM | ![]() | 53,183 | 13 | Hewlett-Packard | ![]() | 20,572 |
4 | Intel | ![]() | 39,048 | 14 | Cisco | ![]() | 20,067 |
5 | Nokia | ![]() | 38,528 | 15 | Toyota | ![]() | 18,823 |
6 | General Electric | ![]() | 38,127 | 16 | Citi | ![]() | 18,809 |
7 | Ford | ![]() | 36,368 | 17 | Gillette | ![]() | 17,358 |
8 | Walt Disney | ![]() | 33,553 | 18 | Sony | ![]() | 16,409 |
9 | McDonald's | ![]() | 27,859 | 19 | American Express | ![]() | 16,122 |
10 | AT&T | ![]() | 25,548 | 20 | Honda | ![]() | 15,244 |