List of most valuable brands

The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands.

Kantar list (2023)

The 10 most valuable company brands in 2023 according to Kantar. ^[1]

Rank	Brand	Country	Established	Brand value (US$ millions)
1	Apple Inc.	United States	1976	880,455
2	Google	United States	1998	577,683
3	Microsoft	United States	1975	501,856
4	Amazon.com	United States	1994	468,737
5	McDonald's	United States	1940	191,109
6	Visa Inc.	United States	1958	169,092
7	Tencent	China	1998	141,020
8	Louis Vuitton	France	1854	124,822
9	Mastercard	United States	1966	110,631
10	Coca-Cola	United States	1892	106,109

Interbrand list (2023)

The 10 most valuable company brands in 2023 according to Interbrand. ^[2]

Rank	Brand	Country	Established	Brand value (US$ millions)
1	Apple Inc.	United States	1976	502,680
2	Microsoft	United States	1975	316,659
3	Amazon.com	United States	1994	276,929
4	Google	United States	1998	260,260
5	Samsung	South Korea	1938	91,407
6	Toyota	Japan	1937	64,504
7	Mercedes-Benz	Germany	1926	61,414
8	Coca-Cola	United States	1892	58,046
9	Nike, Inc.	United States	1964	53,773
10	BMW	Germany	1913	51,157

Brand Finance list (2024)

The 10 most valuable company brands in 2024 according to Brand Finance. ^[3]

Rank	Brand	Country	Established	Brand value (US$ millions)
1	Apple Inc.	United States	1976	516,582
2	Microsoft	United States	1975	340,442
3	Google	United States	1998	333,441
4	Amazon.com	United States	1994	308,926
5	Samsung	South Korea	1938	99,365
6	Walmart	United States	1962	96,842
7	ByteDance	China	2012	84,199
8	Facebook	United States	2004	75,716
9	Deutsche Telekom	Germany	1995	73,321
10	ICBC	China	1984	71,828

Forbes list (2020)

The 10 most valuable company brands in 2020 according to Forbes magazine. ^[4]

Rank	Brand	Country	Established	Brand value (US$ billions)
1	Apple Inc.	United States	1976	241.2
2	Google	United States	1998	207.5
3	Microsoft	United States	1975	162.9
4	Amazon.com	United States	1994	135.4
5	Facebook	United States	2004	70.3
6	Coca-Cola	United States	1892	64.4
7	The Walt Disney Company	United States	1923	61.3
8	Samsung	South Korea	1938	50.4
9	Louis Vuitton	France	1854	47.2
10	McDonald's	United States	1940	46.1

Most valuable brands over time

Top 10 since 2007 (Kantar)

The 10 most valuable brands every year since 2007 according to Kantar.

Year	1.	2.	3.	4.	5.	6.	7.	8.	9.	10.
2007 [5]	Google	General Electric	Microsoft	Coca-Cola	China Mobile	Marlboro	Walmart	Citigroup	IBM	Toyota
2008 [6]	Google	General Electric	Microsoft	Coca-Cola	China Mobile	IBM	Apple Inc.	McDonald's	Nokia	Marlboro
2009 [7]	Google	Microsoft	Coca-Cola	IBM	McDonald's	Apple Inc.	China Mobile	General Electric	Vodafone	Marlboro
2010 [8]	Google	IBM	Apple Inc.	Microsoft	Coca-Cola	McDonald's	Marlboro	China Mobile	General Electric	Vodafone
2011 [9]	Apple Inc.	Google	IBM	McDonald's	Microsoft	Coca-Cola	AT&T	Marlboro	China Mobile	General Electric
2012 [10]	Apple Inc.	IBM	Google	McDonald's	Microsoft	Coca-Cola	Marlboro	AT&T	Verizon	China Mobile
2013 [11]	Apple Inc.	Google	IBM	McDonald's	Coca-Cola	AT&T	Microsoft	Marlboro	Visa Inc.	China Mobile
2014 [12]	Google	Apple Inc.	IBM	Microsoft	McDonald's	Coca-Cola	Visa Inc.	AT&T	Marlboro	Amazon
2015 [13]	Apple Inc.	Google	Microsoft	IBM	Visa Inc.	AT&T	Verizon	Coca-Cola	McDonald's	Marlboro
2016 [14]	Google	Apple Inc.	Microsoft	AT&T	Facebook	Visa Inc.	Amazon	Verizon	McDonald's	IBM
2017 [15]	Google	Apple Inc.	Microsoft	Amazon	Facebook	AT&T	Visa Inc.	Tencent	IBM	McDonald's
2018 [16]	Google	Apple Inc.	Amazon	Microsoft	Tencent	Facebook	Visa Inc.	McDonald's	Alibaba Group	AT&T
2019 [17]	Amazon	Apple Inc.	Google	Microsoft	Visa Inc.	Facebook	Alibaba Group	Tencent	McDonald's	AT&T
2020 [18]	Amazon	Apple Inc.	Microsoft	Google	Visa Inc.	Alibaba Group	Tencent	Facebook	McDonald's	Mastercard
2021 [19]	Amazon	Apple Inc.	Google	Microsoft	Tencent	Facebook	Alibaba Group	Visa Inc.	McDonald's	Mastercard
2022 [20]	Apple Inc.	Google	Amazon	Microsoft	Tencent	McDonald's	Visa Inc.	Facebook	Alibaba Group	Louis Vuitton
2023 [1]	Apple Inc.	Google	Microsoft	Amazon	McDonald's	Visa Inc.	Tencent	Louis Vuitton	Mastercard	Coca-Cola

2000 (Interbrand)

The 20 most valuable company brands in 2000 according to Interbrand. ^{[21] [22]}

Rank	Brand	Country	Brand value (US$ millions)	Rank	Brand	Country	Brand value (US$ millions)
1	Coca-Cola	United States	72,537	11	Marlboro	United States	22,110
2	Microsoft	United States	70,196	12	Mercedes-Benz	Germany	21,104
3	IBM	United States	53,183	13	Hewlett-Packard	United States	20,572
4	Intel	United States	39,048	14	Cisco	United States	20,067
5	Nokia	Finland	38,528	15	Toyota	Japan	18,823
6	General Electric	United States	38,127	16	Citi	United States	18,809
7	Ford	United States	36,368	17	Gillette	United States	17,358
8	Walt Disney	United States	33,553	18	Sony	Japan	16,409
9	McDonald's	United States	27,859	19	American Express	United States	16,122
10	AT&T	United States	25,548	20	Honda	Japan	15,244

See also

• List of most valuable airlines brands
• List of largest companies by revenue
• List of largest corporate profits and losses
• List of largest employers
• List of largest United States–based employers globally
• List of public corporations by market capitalization (also dubbed "most valuable companies")

References

The Most Valuable Companies in the World 2025

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