The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands.
The 10 most valuable company brands in 2023 according to Kantar. [1]
Rank | Brand | Country | Brand value (US$ millions) |
---|---|---|---|
1 | Apple Inc. | United States | 880,455 |
2 | United States | 577,683 | |
3 | Microsoft | United States | 501,856 |
4 | Amazon.com | United States | 468,737 |
5 | McDonald's | United States | 191,109 |
6 | Visa Inc. | United States | 169,092 |
7 | Tencent | China | 141,020 |
8 | Louis Vuitton | France | 124,822 |
9 | Mastercard | United States | 110,631 |
10 | Coca-Cola | United States | 106,109 |
The 10 most valuable company brands in 2023 according to Interbrand. [2]
Rank | Brand | Country | Brand value (US$ millions) |
---|---|---|---|
1 | Apple Inc. | United States | 502,680 |
2 | Microsoft Corp | United States | 316,659 |
3 | Amazon.com | United States | 276,929 |
4 | United States | 260,260 | |
5 | Samsung | South Korea | 91,407 |
6 | Toyota | Japan | 64,504 |
7 | Mercedes-Benz | Germany | 61,414 |
8 | Coca-Cola | United States | 58,046 |
9 | Nike, Inc. | United States | 53,773 |
10 | BMW | Germany | 51,157 |
The 10 most valuable company brands in 2024 according to Brand Finance. [3]
Rank | Brand | Country | Brand value (US$ millions) |
---|---|---|---|
1 | Apple Inc. | United States | 516,582 |
2 | Microsoft Corp | United States | 340,442 |
3 | United States | 333,441 | |
4 | Amazon.com | United States | 308,926 |
5 | Samsung | South Korea | 99,365 |
6 | Walmart, Inc | United States | 96,842 |
7 | TikTok | China | 84,199 |
8 | United States | 75,716 | |
9 | Deutsche Telekom | Germany | 73,321 |
10 | ICBC | China | 71,828 |
The 10 most valuable company brands in 2020 according to Forbes magazine. [4]
Rank | Brand | Country | Brand value (US$ billions) |
---|---|---|---|
1 | Apple Inc. | United States | 241.2 |
2 | United States | 207.5 | |
3 | Microsoft Corp | United States | 162.9 |
4 | Amazon.com | United States | 135.4 |
5 | United States | 70.3 | |
6 | Coca-Cola | United States | 64.4 |
7 | The Walt Disney Company | United States | 61.3 |
8 | Samsung | South Korea | 50.4 |
9 | Louis Vuitton | France | 47.2 |
10 | McDonald's | United States | 46.1 |
The 10 most valuable brands every year since 2007 according to Kantar.
The 20 most valuable company brands in 2000 according to Interbrand. [21] [22]
Rank | Brand | Country | Brand value (US$ millions) | Rank | Brand | Country | Brand value (US$ millions) |
---|---|---|---|---|---|---|---|
1 | Coca-Cola | United States | 72,537 | 11 | Marlboro | United States | 22,110 |
2 | Microsoft | United States | 70,196 | 12 | Mercedes-Benz | Germany | 21,104 |
3 | IBM | United States | 53,183 | 13 | Hewlett-Packard | United States | 20,572 |
4 | Intel | United States | 39,048 | 14 | Cisco | United States | 20,067 |
5 | Nokia | Finland | 38,528 | 15 | Toyota | Japan | 18,823 |
6 | General Electric | United States | 38,127 | 16 | Citi | United States | 18,809 |
7 | Ford | United States | 36,368 | 17 | Gillette | United States | 17,358 |
8 | Walt Disney | United States | 33,553 | 18 | Sony | Japan | 16,409 |
9 | McDonald's | United States | 27,859 | 19 | American Express | United States | 16,122 |
10 | AT&T | United States | 25,548 | 20 | Honda | Japan | 15,244 |
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Cyrela Brazil Realty is the largest homebuilder and real estate company by revenue and market value in Brazil. Considered one of the most solid of the civil construction sector, currently operates in 16 states and 66 cities in Brazil, in addition to Argentina and Uruguay. Founded in 1962, with 35,000 customers Cyrella built 7,250,000 square feet (674,000 m2) of properties. The company is headquartered in São Paulo and listed in the B3.
John Keells Holdings PLC (JKH) is one of the largest conglomerate companies in Sri Lanka. From managing hotels and resorts in Sri Lanka and the Maldives to providing port, marine fuel and logistics services to IT solutions, manufacturing of food and beverages to running a chain of supermarkets, tea broking to stock broking, life insurance and banking to real estate, the Group of companies has made its presence felt in virtually every major sphere of the economy.
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Ceylinco Insurance PLC is the largest private sector insurance company in Sri Lanka. The company is also engaged in the education and renewable energy sectors. The company offers both life insurance and all classes of general insurance. The company was incorporated in 1987 when the government ended its state monopoly over the insurance sector and the company was listed on the Colombo Stock Exchange the following year. Ceylinco Insurance is an LMD 100 company, an annual list of public companies in Sri Lanka by revenue and ranked 23rd in the 2020/21 edition.
Union Assurance PLC is an insurance company in Sri Lanka. Union Assurance was founded in 1987 and was listed on the Colombo Stock Exchange in the following year. In 2009, John Keells Holdings acquired a controlling stake in the company. The company divested its general insurance business to Fairfirst Insurance and focused on life insurance in 2015. The company was a constituent of Forbes Asia's Best Under a Billion list in 2018. Union Assurance is one of the LMD 100 companies in Sri Lanka. The company is also one of the 100 most valuable brands in Sri Lanka.