List of most valuable brands

Last updated

The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands.

Contents

Kantar list (2023)

The 10 most valuable company brands in 2023 according to Kantar. [1]

RankBrandCountryBrand value
(US$ millions)
1 Apple Inc. Flag of the United States.svg United States880,455
2 Google Flag of the United States.svg United States577,683
3 Microsoft Flag of the United States.svg United States501,856
4 Amazon.com Flag of the United States.svg United States468,737
5 McDonald's Flag of the United States.svg United States191,109
6 Visa Inc. Flag of the United States.svg United States169,092
7 Tencent Flag of the People's Republic of China.svg China141,020
8 Louis Vuitton Flag of France.svg France124,822
9 Mastercard Flag of the United States.svg United States110,631
10 Coca-Cola Flag of the United States.svg United States106,109

Interbrand list (2023)

The 10 most valuable company brands in 2023 according to Interbrand. [2]

RankBrandCountryBrand value
(US$ millions)
1 Apple Inc. Flag of the United States.svg United States502,680
2 Microsoft Corp Flag of the United States.svg United States316,659
3 Amazon.com Flag of the United States.svg United States276,929
4 Google Flag of the United States.svg United States260,260
5 Samsung Flag of South Korea.svg South Korea91,407
6 Toyota Flag of Japan.svg Japan64,504
7 Mercedes-Benz Flag of Germany.svg Germany61,414
8 Coca-Cola Flag of the United States.svg United States58,046
9 Nike, Inc. Flag of the United States.svg United States53,773
10 BMW Flag of Germany.svg Germany51,157

Brand Finance list (2024)

The 10 most valuable company brands in 2024 according to Brand Finance. [3]

RankBrandCountryBrand value
(US$ millions)
1 Apple Inc. Flag of the United States.svg United States516,582
2 Microsoft Corp Flag of the United States.svg United States340,442
3 Google Flag of the United States.svg United States333,441
4 Amazon.com Flag of the United States.svg United States308,926
5 Samsung Flag of South Korea.svg South Korea99,365
6 Walmart, Inc Flag of the United States.svg United States96,842
7 TikTok Flag of the People's Republic of China.svg China84,199
8 Facebook Flag of the United States.svg United States75,716
9 Deutsche Telekom Flag of Germany.svg Germany73,321
10 ICBC Flag of the People's Republic of China.svg China71,828

Forbes list (2020)

The 10 most valuable company brands in 2020 according to Forbes magazine. [4]

RankBrandCountryBrand value
(US$ billions)
1 Apple Inc. Flag of the United States.svg United States241.2
2 Google Flag of the United States.svg United States207.5
3 Microsoft Corp Flag of the United States.svg United States162.9
4 Amazon.com Flag of the United States.svg United States135.4
5 Facebook Flag of the United States.svg United States70.3
6 Coca-Cola Flag of the United States.svg United States64.4
7 The Walt Disney Company Flag of the United States.svg United States61.3
8 Samsung Flag of South Korea.svg South Korea50.4
9 Louis Vuitton Flag of France.svg France47.2
10 McDonald's Flag of the United States.svg United States46.1

Most valuable brands over time

Top 10 since 2007 (Kantar)

The 10 most valuable brands every year since 2007 according to Kantar.

Year1.2.3.4.5.6.7.8.9.10.
2007 [5] Google General Electric Microsoft Coca-Cola China Mobile Marlboro Walmart Citigroup IBM Toyota
2008 [6] Google General Electric Microsoft Coca-Cola China Mobile IBM Apple Inc. McDonald's Nokia Marlboro
2009 [7] Google Microsoft Coca-Cola IBM McDonald's Apple Inc. China Mobile General Electric Vodafone Marlboro
2010 [8] Google IBM Apple Inc. Microsoft Coca-Cola McDonald's Marlboro China Mobile General Electric Vodafone
2011 [9] Apple Inc. Google IBM McDonald's Microsoft Coca-Cola AT&T Marlboro China Mobile General Electric
2012 [10] Apple Inc. IBM Google McDonald's Microsoft Coca-Cola Marlboro AT&T Verizon China Mobile
2013 [11] Apple Inc. Google IBM McDonald's Coca-Cola AT&T Microsoft Marlboro Visa Inc. China Mobile
2014 [12] Google Apple Inc. IBM Microsoft McDonald's Coca-Cola Visa Inc. AT&T Marlboro Amazon
2015 [13] Apple Inc. Google Microsoft IBM Visa Inc. AT&T Verizon Coca-Cola McDonald's Marlboro
2016 [14] Google Apple Inc. Microsoft AT&T Facebook Visa Inc. Amazon Verizon McDonald's IBM
2017 [15] Google Apple Inc. Microsoft Amazon Facebook AT&T Visa Inc. Tencent IBM McDonald's
2018 [16] Google Apple Inc. Amazon Microsoft Tencent Facebook Visa Inc. McDonald's Alibaba Group AT&T
2019 [17] Amazon Apple Inc. Google Microsoft Visa Inc. Facebook Alibaba Group Tencent McDonald's AT&T
2020 [18] Amazon Apple Inc. Microsoft Google Visa Inc. Alibaba Group Tencent Facebook McDonald's Mastercard
2021 [19] Amazon Apple Inc. Google Microsoft Tencent Facebook Alibaba Group Visa Inc. McDonald's Mastercard
2022 [20] Apple Inc. Google Amazon Microsoft Tencent McDonald's Visa Inc. Facebook Alibaba Group Louis Vuitton
2023 [1] Apple Inc. Google Microsoft Amazon McDonald's Visa Inc. Tencent Louis Vuitton Mastercard Coca-Cola

2000 (Interbrand)

The 20 most valuable company brands in 2000 according to Interbrand. [21] [22]

RankBrandCountryBrand value
(US$ millions)
RankBrandCountryBrand value
(US$ millions)
1 Coca-Cola Flag of the United States.svg United States72,53711 Marlboro Flag of the United States.svg United States22,110
2 Microsoft Flag of the United States.svg United States70,19612 Mercedes-Benz Flag of Germany.svg Germany21,104
3 IBM Flag of the United States.svg United States53,18313 Hewlett-Packard Flag of the United States.svg United States20,572
4 Intel Flag of the United States.svg United States39,04814 Cisco Flag of the United States.svg United States20,067
5 Nokia Flag of Finland.svg Finland38,52815 Toyota Flag of Japan.svg Japan18,823
6 General Electric Flag of the United States.svg United States38,12716 Citi Flag of the United States.svg United States18,809
7 Ford Flag of the United States.svg United States36,36817 Gillette Flag of the United States.svg United States17,358
8 Walt Disney Flag of the United States.svg United States33,55318 Sony Flag of Japan.svg Japan16,409
9 McDonald's Flag of the United States.svg United States27,85919 American Express Flag of the United States.svg United States16,122
10 AT&T Flag of the United States.svg United States25,54820 Honda Flag of Japan.svg Japan15,244

See also

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