LittleThings

Last updated
LittleThings
Type of site
 Digital media
Available in English
OwnerRockYou Media
URL littlethings.com
CommercialYes
Launched2014
Current statusActive

LittleThings is a digital media firm that published positive, uplifting stories geared towards American women. LittleThings attracted its following primarily through distributing its content on Facebook targeting a female audience. [1] [2] [3] [4] [5] [6]

In 2015, LittleThings had the most popular Facebook post. [7]

On February 27, 2018, LittleThings announced it was shutting down, citing Facebook's algorithm shift taking out 75% of their organic traffic. [8]

On April 10, 2018, LittleThings was acquired by RockYou Media, an entertainment and media company aimed at millennials. RockYou Media relaunched of LittleThings. [9]

References

  1. ↑ Marshall, Jack (29 June 2016). "'Facebook Loves Publishers,' Says LittleThings CEO". Wall Street Journal . Retrieved 6 May 2017.
  2. ↑ Marshall, Jack (26 Jun 2016). "Little Things CEO Bets on 'Feel-Good' Media". WSJ Media Mix. Wall Street Journal . Retrieved 6 May 2017.
  3. ↑ Bilton, Ricardo (June 26, 2015). "Inside LittleThings: a quietly viral site with a huge audience". Digiday . Retrieved 7 May 2017.
  4. ↑ "These are the 65 hottest startups in New York City - Page 16 of 66 - Business Insider". Business Insider . 9 October 2015. Retrieved 7 May 2017.
  5. ↑ Kosoff, Maya (Sep 27, 2015). "How an entrepreneur turned his pet food startup into a viral website with more than a million visitors a day". Business Insider . Retrieved 7 May 2017.
  6. ↑ Dewey, Caitlin (21 Jan 2016). "The fastest-growing 'news' site of 2015 was an obscure content farm for moms". The Washington Post. Retrieved 7 May 2017.
  7. ↑ Ha, Anthony (Jan 1, 2016). "With Debt Round, Web Publisher LittleThings Plans For More Positivity-Fueled Growth". TechCrunch . Retrieved 7 May 2017.
  8. ↑ Shields, Mike (February 27, 2018). "Facebook's algorithm has wiped out a once flourishing digital publisher". Business Insider . Retrieved March 1, 2018.
  9. ↑ Peterson, Tim. "RockYou’s publishing pivot hits a speed bump", Digiday.com, July 23, 2018, accessed April 19, 2019


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