Football freestyle, public figure and entrepreneur
Spouse
Married
Liv Cooke (born 20 April 1999) is a British freestyle football world champion,[1][2] seven-time world record holder and entrepreneur. Rising to fame following her freestyle football success, she became a prime-time BBC Sport presenter on 'MOTDx' and a UEFA ambassador, also earning prestigious accolades such as the Parliamentary Rising Star[3] and Woman of the Future[4] awards.
Beyond sport, Cooke has developed a property empire which includes mentoring others to embark on their own property journeys.[5]
Cooke has an extensive social media presence, with over eight million combined followers across platforms including TikTok and Instagram.[6][7]
Career
Cooke made history in 2016 when, at 17 years-old, she became the youngest ever qualifier for the Red Bull Street Style World Finals in London, placing 6th.[8]
Later that year, Cooke's rapid rise continued as she qualified for the 2016 World Football Freestyle Championships in Melbourne.[9] She finished second, making her the youngest ever finalist. Cooke broke her foot in the final, which ruled her out for several months.
Having returned to training in April 2017, in August that year Cooke qualified for the 2017 Super Ball open football freestyle championships in Prague. Once there, she won all of her battles to become the world football freestyle champion and the youngest in history to ever take the title.[10] Cooke subsequently began pursuing world records and achieved her seventh in 2023, cementing her place among the best football freestylers.[11]
While breaking world records, Cooke diversified her activities as she rose to prominence through social media and a series of roles.
In 2018, Cooke became an ambassador for UEFA Women's Football and in 2019, Cooke became a global ambassador for UEFA Euro 2020.[12] While UEFA ambassador, Cooke fronted the 'We Play Strong' campaign, designed to maintain and increase teenage girls' participation in football around the world.[13]
In September 2019, Cooke signed as a BBC Sport presenter. This role included hosting the new MOTDx[14] show, along with presenting features on Football Focus.
In September 2021, Cooke was confirmed as the highest earning female athlete TikTok creator at that time.[15] That timing coincided with the release of her book, The Way to Win, focusing on Cooke's journey to become the football freestyle world champion and providing a ten-step guide for the reader to achieve a dream.[16]
In May 2022, Cooke was announced as the Boston Red Sox Wild Card for baseball's inaugural Home Run Derby X in 2022, participating in the series across London, Seoul, and New Mexico.[17] Cooke helped the Red Sox win the tournament.
In August 2022, Cooke appeared alongside various other athletes and celebrities in the Sport Relief All Star Games, which aired shortly after the conclusion of the 2022 Commonwealth Games in Birmingham.[18]
The sport-related roles that Cooke assumed were complemented by her work to transition into the world of property. In November 2019, Cooke founded Liv Cooke Properties Ltd.,[19] a company focused on residential real estate developments and investments.[20] Her work on developments has also extended to advising on the development of the £2.6m South Ribble Playing Pitch Hub at Bamber Bridge Leisure Centre, which includes two new 3G pitches.[21]
Cooke's success, and her appetite for philanthropy, was demonstrated by her 2024 appearance on Channel 5's Rich House Poor House. Appearing alongside her wife Gal Ozery, Cooke paid off the Wings' family debt and offered the dad the opportunity to follow his dream of becoming a property developer.[22] As was highlighted in the episode, Cooke balances her business, sporting, philanthropic and family interests by splitting her time between Los Angeles and the UK.
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