Local Guides Connect

Last updated

Local Guides Connect
Local Guide Connect logo.png
Type of site
Online community and Internet forum
Available inMultilingual
Owner Google
URL https://www.localguidesconnect.com
CommercialNo
RegistrationRequired (Google Account)
Launched2016
Current statusActive

Local Guides Connect is the official online community forum for Google Local Guides, a volunteer program run by Google to improve Google Maps through user contributions such as reviews, photos, and map edits. [1]

Contents

History

Local Guide Connect Forum version 1 main page view, Local Guide Connect Forum version 1 main page view.jpg
Local Guide Connect Forum version 1 main page view,

The forum was launched in July 5, 2016 as a dedicated platform for members of the Google Local Guides program, which began in 2015 as an evolution of earlier initiatives like City Experts. It marked its 8th anniversary in 2024.

The forum became a primary communication channel following the discontinuation of Google Map Maker in 2017. [2] It supported community interactions during the COVID-19 pandemic, including calls to support local businesses. [3]

Features

The platform uses Discourse forum software and includes sections for photography, travel, food, meet-ups, program feedback, technical issues, event organization, and official Google announcements.

Participation requires a Google Account. Guidelines focus on mapping-related topics and prohibit sharing personal information. [4]

Events

The Local Guides platform first organized its international summit under the name “Local Guides Summit,” which was held for two consecutive years in 2016 and 2017. From 2018 onward, the event was rebranded as “Connect Live.” Under this new name, the summit took place in 2018, 2019, and 2025. Preparations are currently underway to organize Connect Live events in 2026 across multiple regions, including the United States, Europe, and Asia.

These events bring together selected Local Guides volunteers from different parts of the world. The summit typically features a variety of activities, discussions on challenges and improvements related to Google Maps, and opportunities to participate in beta testing of upcoming features and products

Reception and analysis

Academic and industry analyses view the forum as part of Google's crowdsourcing for spatial data and placemaking, using gamification to encourage contributions aligned with commercial goals. [5]

Critiques highlight gamification leading to unpaid labor and emphasis on tourism/consumer spaces.

See also

References

  1. Ellis, Miriam (13 November 2024). "Google's Local Guide program: Wins, woes and what's next?". Search Engine Land. Retrieved 26 January 2026.
  2. "Local Guides Connect announcement (archived example)". 26 January 2018. Archived from the original on 15 July 2018. Retrieved 12 February 2018.
  3. "Google Maps' local guides platform, spatial ..." Communication and Critical/Cultural Studies. 2019. doi:10.1080/14791420.2019.1656273.
  4. "Free as in 'labor', not as in 'movement': Google's Local Guides and Gamifying Digital Maps". Masters of Media. 23 October 2018. Retrieved 26 January 2026.
  5. "Will Review for Points: The Unpaid Affective Labour of Placemaking for Google's 'Local Guides'". Feminist Review. 123 (1): 89–105. October 2019. doi:10.1177/0141778919872583.