Logoworks

Last updated
Logoworks
IndustryProfessional Graphic Design services
Founded2001;23 years ago (2001)
FounderMorgan Lynch
Headquarters,
U.S.
Area served
Worldwide
Key people
Aaron Bernabi, President
Website logoworks.com

Logoworks is an online graphic design company that specializes in logo design, web design, and other advertising services primarily for small businesses and startups. The company offers graphic design and related services to its customers through an interactive online process that connects customers with Logoworks’ proprietary designer community.

Contents

History

The company was founded in 2001 by Morgan Lynch and Joey Dempster. In 2005, Logoworks received $9.3 million in funding from Benchmark Capital. [1] The company has also received venture funding from Highway 12 and Shasta Ventures. [2] Until 2006, Logoworks was operated under privately held company, Arteis. Arteis manages Logoworks's (and other related companies') graphic designers. In April 2007, Arteis was acquired by Hewlett-Packard. [3]

Three months after HP temporarily shut down activity in April 2012, OldSlip Group acquired Logoworks and restarted operations in September 2012. [4] The current management team is composed of several former Logoworks employees, and members of the former Logoworks design community.

As of December 2018, Logoworks is currently owned and operated by BK Creative LLC, a New Bern, North Carolina–based firm.

Services

Logoworks clients are assigned several graphic designers, who offer multiple logo options for the client to choose from. Designers working for the firm are internally rated, which determines the number and type of projects they can work on. [5] Currently, Logoworks employs both internal and freelance designers.

Although Logoworks’ initial focus was logo design, it also provides other graphic design services such as business cards, social media, websites, brochures, postcards, posters, and infographics. In addition, Logoworks offers printing services.

Related Research Articles

<span class="mw-page-title-main">Venture capital</span> Form of private-equity financing

Venture capital (VC) is a form of private equity financing provided by firms or funds to startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in terms of number of employees, annual revenue, scale of operations, etc. Venture capital firms or funds invest in these early-stage companies in exchange for equity, or an ownership stake. Venture capitalists take on the risk of financing start-ups in the hopes that some of the companies they support will become successful. Because startups face high uncertainty, VC investments have high rates of failure. Start-ups are usually based on an innovative technology or business model and they are often from high technology industries, such as information technology (IT), clean technology or biotechnology.

Benchmark is a venture capital firm founded in 1995 by Bob Kagle, Bruce Dunlevie, Andy Rachleff, Kevin Harvey, and Val Vaden.

A business incubator is an organization that helps startup companies and individual entrepreneurs to develop their businesses by providing a fullscale range of services, starting with management training and office space, and ending with venture capital financing. The National Business Incubation Association (NBIA) defines business incubators as a catalyst tool for either regional or national economic development. NBIA categorizes its members' incubators by the following five incubator types: academic institutions; non-profit development corporations; for-profit property development ventures; venture capital firms, and a combination of the above.

Business.com is a digital media company and B2B web destination which offers various performance marketing advertising, including lead generation products on a pay per lead and pay per click basis, directory listings, and display advertising. The site covers business industry news and trends for growth companies and the B2B community to stay up-to-date, and hosted more than 15,000 pieces of content as of November 2014. Business.com operates as a subsidiary of the Purch Group since being acquired in 2016.

Social venture capital is a form of investment funding that is usually funded by a group of social venture capitalists or an impact investor to provide seed-funding investment, usually in a for-profit social enterprise, in return to achieve an outsized gain in financial return while delivering social impact to the world. There are various organizations, such as Venture Philanthropy (VP) companies and nonprofit organizations, that deploy a simple venture capital strategy model to fund nonprofit events, social enterprises, or activities that deliver a high social impact or a strong social causes for their existence. There are also regionally focused organizations that target a specific region of the world, to help build and support the local community in a social cause.

Minted is an online marketplace of premium design goods created by independent artists and designers. The company sources art and design from a community of more than 16,000 independent artists from around the world. Minted offers artists two business models for selling their goods - one in which Minted handles manufacturing and fulfillment and a second where the artists handles manufacturing and fulfillment.

An entrepreneur in residence, or executive in residence (EIR), is a position commonly held by successful entrepreneurs in venture capital firms, private equity firms, startup accelerators, law firms or business schools. Typically, the EIR has led or currently leads a small, early-stage, emerging company with perceived high-growth potential or has demonstrated significant growth in terms of employees, annual revenue, or both.

Robert Kagle is an American businessman. He is a director at eBay and a partner at Benchmark, a Silicon Valley venture capital firm. In addition to eBay, Kagle sits on the board of directors for several companies including: E-Loan, Jamba Juice, Logoworks, Mint.com, Prosper, uShip, and ZipRealty.

Corporate venture capital (CVC) is the investment of corporate funds directly in external startup companies. CVC is defined by the Business Dictionary as the "practice where a large firm takes an equity stake in a small but innovative or specialist firm, to which it may also provide management and marketing expertise; the objective is to gain a specific competitive advantage." Examples of CVCs include GV and Intel Capital.

<span class="mw-page-title-main">Lucidworks</span> Software company

Lucidworks is a San Francisco, California-based software company that specializes in commerce, customer service, and workplace applications.

govWorks Inc. was a dot-com company that was founded in 1998 by Kaleil Isaza Tuzman, Tom Herman and Chieh Cheung. It went bankrupt when the dot-com bubble burst in 2000. govWorks's rise and fall is documented in the 2001 documentary Startup.com. The firm, originally known as Public Data Systems, produced software to help government clients track contracts and purchasing functions. As the Internet boom accelerated, the company transitioned toward becoming an Internet web portal.

<span class="mw-page-title-main">Turquoise Partners</span>

Turquoise Partners is a privately-owned international financial services group based in Iran which was established in 2005. Turquoise provides a range of financial services to foreign and domestic clients. Turquoise was in 2014 the largest manager of foreign portfolio investment on Iran's capital markets.

<span class="mw-page-title-main">Guosen Securities</span> Chinese Securities Brokerage

Guosen Securities Company Limited is a Chinese state-owned financial services company headquartered in Shenzhen, China, with more than 70 branches and 11,500 employees nationwide. It has offices in 47 major cities in China including Shenzhen, Beijing, Guangzhou, Foshan, Nanjing, Shanghai, Tianjin and Hong Kong. Guosen Securities provides sales and trading, investment banking, research, asset management, private equity, and other financial services with both institutional and retail clients in China and Hong Kong. It also operates a trading platform called GuoXin TradingStation.

MicroVentures is an equity crowdfunding website that offers investments in early stage companies. It connects accredited investors with startups, businesses and services looking to raise funds or participate in select secondary market opportunities.

Balderton Capital is a venture capital firm based in London, UK, that invests in early-stage, technology and internet startup companies in Europe. It is considered to be among the four-biggest venture capital firms in the English capital.

Shasta Ventures is an early-stage venture capital investment firm located in Silicon Valley that invests in enterprise and technology consumer startups. It is located on Sand Hill Road in Menlo Park.

<span class="mw-page-title-main">Wealthfront</span> Automated investment service firm

Wealthfront Inc. is an automated investment service firm based in Palo Alto, California, founded by Andy Rachleff and Dan Carroll in 2008. As of November 2023, Wealthfront had $50 billion AUM across 700,000 accounts.

Craftsvilla is an Indian e-commerce portal that sells ethnic apparel, footwear, fashion accessories, beauty products, handcrafted home accessories and other ethnic fashion and lifestyle products. The company is headquartered in Mumbai, Maharashtra.

Alexandra Wilkis Wilson is an American entrepreneur and investor who co-founded the companies the Gilt Groupe, GlamSquad, and Fitz. She is currently co-founder and Managing Partner at Clerisy, a consumer-focused growth equity fund.

Clio is a legal technology company headquartered in Burnaby, British Columbia. It offers law firms cloud-based software that handles various law practice management tasks including client intake, contact management, calendaring, document management, timekeeping, billing, and trust accounting.  

References

  1. "LogoWorks Receives $9.3 Million in Equity Funding; Benchmark Capital and Shasta Ventures Lead Investment; Bob Kagle and Tod Francis Join Board of Directors", Benchmark Capital "LogoWorks Receives $9.3 Million in Equity Funding; Benchmark Capital and Shasta Ventures Lead Investment; Bob Kagle and Tod Francis Join Board of Directors". Archived from the original on 2007-04-07. Retrieved 2007-04-25.
  2. Next Net 25: Startups to Watch. Business 2.0. http://money.cnn.com/galleries/2007/biz2/0702/gallery.nextnet.biz2/23.html
  3. "HP Agrees to Buy Arteis", Forbes.com https://web.archive.org/web/20070428125037/http://www.forbes.com/feeds/ap/2007/04/24/ap3647395.html
  4. "Logoworks Reopens Under New Ownership", Small Business Trends http://smallbiztrends.com/2012/09/logoworks-reopens-under-new-ownership.html
  5. Bounds, Gwendolyn. "Keeping Quality High In an Online Service Biz." Startup Journal - The Wall Street Journal. "StartupJournal | Enterprise". Archived from the original on 2007-04-28. Retrieved 2007-04-26.