London Motors

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London Motors was a Canadian automobile company located in London, Ontario. The company was formed by William Stansell, who was previously involved with the production of the Brock car in Amherstburg, Ontario. [1]

In 1921 Stansell raised $75,000 to form London Motors Limited, with a factory located at King and Ridout Streets. [1] Prototypes were ready by the autumn of 1921. [1]

The London Six featured wooden disc wheels, a pointed windscreen and a Herschell-Spillman 6-cylinder engine. [2]

The engine was tilted down at the rear, providing a lower drive shaft and reducing universal joint strain. [1] The aluminium body made the car very light, allowing a top speed of 137 km/h (85 mph) to be reached. [1]

Production began in late 1921, with the following models:

Prices ranged from $2,600 for the tourer to $3,700 for the sedan. [2] The car's slogan was "Canada's Quality Car". [1]

Bodies were originally built at a factory in Ingersoll, Ontario, but when the supplier was unable to keep up with demand, Stansell rented factory space next door to the London Motors factory. [1]

When Governor General Julian Byng visited London, several London Six owners loaned their cars for official ceremonies. [2] Lady Byng claimed that the London Six was the most comfortable car that she had ever travelled in. [1]

In 1924, Stansell made visits to various firms and bankers looking for extra capital in order to expand production. [1] In his absence, the board of directors of the company allowed control to be taken over by new investors, who wound up the company in early 1925. [1] Total production of the London Six was 98 cars. [2]

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References

  1. 1 2 3 4 5 6 7 8 9 10 11 Durnford, Hugh (1973). Cars of Canada. Canada: McClelland and Stewart. ISBN   0771029578.[ page needed ]
  2. 1 2 3 4 Georgano, Nick (2000). The Beaulieu Encyclopedia of the Automobile. London: Stationery Office. ISBN   0117023191.[ page needed ]