 1914 cover | |
| Format | weekly (1903 - 1939); monthly (1939 - 1954) |
|---|---|
| Publisher | Pearson / Newnes |
| Founded | 26 December 1903 |
| Ceased publication | April 1954 |
| Circulation | 300,000 (1914) |
| OCLC number | 9862365 |
London Opinion and Today, often known as London Opinion, was a British magazine published from 1903 until 1954, when it was merged with Pearson's Men Only . It ran weekly from 26 December 1903 to 27 June 1931, and was then published monthly until April 1954. It took over the weekly Humorist in 1940. [1]
Among its most famous covers was the 1914 Lord Kitchener Wants You recruitment picture, designed for the magazine by Alfred Leete, of which the subsequent poster was a variation; at the time London Opinion had a circulation of about 300,000. [2] The magazine started a national limerick craze in 1907. [3] [4]
Contributors included cartoonists Norman Thelwell, [5] Arthur Watts, Rowel Friers, Bertram Prance and Arthur Ferrier.
