London Opinion

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London Opinion
Kitchener poster by Alfred Leete.jpg
1914 cover
Formatweekly (1903 - 1939); monthly (1939 - 1954)
Publisher Pearson / Newnes
Founded26 December 1903
Ceased publicationApril 1954
Circulation 300,000 (1914)
OCLC number 9862365

London Opinion and Today, often known as London Opinion, was a British magazine published from 1903 until 1954, when it was merged with Pearson's Men Only . It ran weekly from 26 December 1903 to 27 June 1931, and was then published monthly until April 1954. It took over the weekly Humorist in 1940. [1]

Among its most famous covers was the 1914 Lord Kitchener Wants You recruitment picture, designed for the magazine by Alfred Leete, of which the subsequent poster was a variation; at the time London Opinion had a circulation of about 300,000. [2] The magazine started a national limerick craze in 1907. [3] [4]

Alfred Leete's Lord Kitchener poster, with "Reproduced by permission of LONDON OPINION" visible at bottom right 30a Sammlung Eybl Grossbritannien. Alfred Leete (1882-1933) Britons (Kitchener) wants you (Briten Kitchener braucht Euch). 1914 (Nachdruck), 74 x 50 cm. (Slg.Nr. 552).jpg
Alfred Leete's Lord Kitchener poster, with "Reproduced by permission of LONDON OPINION" visible at bottom right

Contributors included cartoonists Norman Thelwell, [5] Arthur Watts, Rowel Friers, Bertram Prance and Arthur Ferrier.

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