Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private.
Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett.
The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys in picturesque wild terrain. The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
The Empire Marketing Board was formed in May 1926 by the Colonial Secretary Leo Amery to promote intra-Empire trade and to persuade consumers to 'Buy Empire'. It was established as a substitute for tariff reform and protectionist legislation and this is why it was eventually abolished in 1933, as a system of imperial preference replaced free trade. During its brief existence, the Empire Marketing Board was unsuccessful in raising Britain's imports of products from the Empire.
The Royal Anthropological Institute of Great Britain and Ireland (RAI) is a long-established anthropological organisation, and Learned Society, with a global membership. Its remit includes all the component fields of anthropology, such as biological anthropology, evolutionary anthropology, social anthropology, cultural anthropology, visual anthropology and medical anthropology, as well as sub-specialisms within these, and interests shared with neighbouring disciplines such as human genetics, archaeology and linguistics. It seeks to combine a tradition of scholarship with services to anthropologists, including students.
Yasmin binti Ahmad was a Malaysian film director, writer and scriptwriter. She was the executive creative director at Leo Burnett Kuala Lumpur. Her television commercials and films are well known in Malaysia for being humorous and touching. Her work crossed cross-cultural barriers, particularly her ads for Petronas, the national oil and gas company. Her works have won multiple awards both within Malaysia and internationally. In Malaysia, her films were highly controversial due to their depiction of events and relationships, which have been considered 'forbidden' by social conservatives, especially hard-line interpretations of Islam. She was a central figure of the "first" New Wave of Malaysian cinema.
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year.
Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS), formerly Allahabad Agricultural Institute, is a government-aided university in Prayagraj, Uttar Pradesh, India. It operates as an autonomous Christian minority institution under the 'Sam Higginbottom Educational and Charitable Society, Allahabad'.
Out Now Consulting is a marketing agency that provides specialised gay marketing services to large companies by researching gay lifestyles and using the information to develop strategies to target gay and lesbian consumers.
Mark Abrams was a British social scientist and market research expert who pioneered new techniques in statistical surveying and opinion polling.
Hooper's Hooch is an alcopop that was most popular during the mid-1990s. The name Hoopers refers to William Hooper, inventor of the hot water bottle and manufacturer of lemonade in the 1840s whose trademark was owned by Burton-on-Trent-based brewer Bass. Launched in Britain in 1995 by Bass as an alcoholic lemonade, it attained immediate popularity, leading to the development of orange- and blackcurrant-flavoured versions.
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers, propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.
Frederick Henri Kay Henrion, RDI, OBE, was a Nuremberg-born German graphic designer.
The Eurobest Festival of Creativity is an annual event which celebrates and rewards "creative excellence" in creative communications, advertising and related fields in Europe.
Frederick James Higginbottom was a British journalist and newspaper editor.
Mountain is a 2003 television and cinema advertisement launched by Sony Corporation to promote the PlayStation 2 video game console. The budget for production and advertising space purchases for the 60-second piece amounted to £5m across all markets. The commercial depicts a Brazilian crowd congregating to form a mountain of human bodies, all competing to reach the top of the pile. The campaign surrounding Mountain was handled by advertising agency TBWA London. The commercial was directed by Frank Budgen. Production was contracted to Gorgeous Enterprises, with post-production by The Mill. Mountain premiered in 30 countries on 13 November 2003.
The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet and mobile devices.
Andrew Michael Burnett, is a British numismatist and museum curator, who specialises in Roman coins. He was Deputy Director of the British Museum from 2003 to 2013, and Keeper of its Department of Coins and Medals from 1992 to 2003. He was president of the Royal Numismatic Society from 2013 to 2018.
Hans Schleger was a German-Polish-Jewish and later British graphic designer.
