Longbeach (cigarette)

Last updated
Longbeach
Longbeach cigarette logo.png
Longbeach brand cigarettes.jpg
An old Australian pack of Longbeach Yellow Flavours, prior to plain packaging
Product type Cigarette
Owner Philip Morris International
Produced by Philip Morris International
Country Australia
Introduced1970s
Markets Australia, New Zealand, Indonesia [1] [2] [3]
Carcinogenicity: IARC group 1

Longbeach is an Australian brand of cigarettes, currently owned and manufactured by Philip Morris International.

Contents

History

Longbeach was launched in the late 1970s. [4] Eventually, the brand became the second most popular brand in Australia, after Winfield. [5]

In 2012, a pack of Longbeach cigarettes cost $10.70 in New Zealand. That price was increased to $17.00 in 2016. [6]

Longbeach and Winfield reporting annual sales of more than $750 million for the first time in 2006. [7]

Sport sponsorship

Longbeach was a major sponsor of sport in Australia until outlawed by the Tobacco Advertising Prohibition Act 1992 that banned all tobacco advertising and sponsorship starting from December 1995 onwards.

See also

Related Research Articles

<span class="mw-page-title-main">British American Tobacco</span> British multinational tobacco company

British American Tobacco p.l.c. (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products including electronic cigarettes. The company, established in 1902, is headquartered in London, England. As of 2021, it is the largest tobacco company in the world based on net sales and the third largest seller of vapes in the UK.

<span class="mw-page-title-main">Marlboro</span> Cigarette brand

Marlboro is an American brand of cigarettes owned and manufactured by Philip Morris USA within the United States and by Philip Morris International outside the US. In Canada, a separate product using the Marlboro brand is owned and manufactured by Imperial Tobacco Canada, while the international product is distributed in Canada by a unit of PMI under the name "Rooftop". Marlboro's largest cigarette manufacturing plant is located in Richmond, Virginia.

Philip Morris USA is an American tobacco company. They are a division of the American tobacco corporation Altria Group. It has been the leading cigarette manufacturer in the U.S. since the late 20th century. Its major brands include Marlboro, Virginia Slims, Benson & Hedges, Merit, and Parliament.

<span class="mw-page-title-main">Parliament (cigarette)</span> American brand of cigarettes

Parliament is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside of the United States.

<span class="mw-page-title-main">Marlboro Man</span> Marlboro cigarette icon used in advertising for Marlboro.

The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by advertising executive Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys in picturesque wild terrain. The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.

Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria. Cigarettes under the Benson & Hedges name are manufactured worldwide by different companies such as Rothmans, Benson & Hedges, Philip Morris USA, British American Tobacco, or Japan Tobacco, depending on the region. In the UK, they are registered in Old Bond Street in London, and were manufactured in Lisnafillan, Ballymena, Northern Ireland, before production was moved to Eastern Europe in 2017.

<span class="mw-page-title-main">L&M</span> American cigarette brand

L&M is an American brand of cigarettes, currently owned and manufactured by Altria and Philip Morris International. The name comes from the tobacco company founded in 1873 called Liggett & Myers, predecessor of today's Liggett Group, by whom L&M was originally produced.

<span class="mw-page-title-main">Winfield (cigarette)</span> Australian cigarette brand

Winfield is an Australian brand of cigarettes, currently owned by multinational company British American Tobacco. Cigarettes are manufactured and imported by British American Tobacco Australia (BATA), a subsidiary of British American Tobacco.

<span class="mw-page-title-main">Philip Morris International</span> American multinational tobacco company

Philip Morris International Inc. (PMI) is an American multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro. Philip Morris International is often referred to as one of the companies comprising Big Tobacco.

<span class="mw-page-title-main">Rothmans International</span> Former British tobacco manufacturer

Rothmans International PLC was a British tobacco manufacturer. Its brands included Rothmans, Player's and Dunhill. Its international headquarters were in Hill Street, London and its international operations were run from Denham Place in Denham Village, Buckinghamshire.

<span class="mw-page-title-main">Merit (cigarette)</span> American brand of cigarettes

Merit is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside the United States.

<span class="mw-page-title-main">Tobacco politics</span> Politics surrounding the use and distribution of tobacco

Tobacco politics refers to the politics surrounding the use and distribution of tobacco, likewise with regulations.

<span class="mw-page-title-main">Plain tobacco packaging</span> Legally mandated packaging of tobacco products without any brand imagery

Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, is packaging of tobacco products, typically cigarettes, without any branding, including only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack.

<span class="mw-page-title-main">Smoking in Indonesia</span>

There are approximately 61.4 million smokers in Indonesia, among a population of 273 million people. Around 63% of men and 5% of women report smoking, equating to 34% of the population. The majority, 88% of Indonesian smokers, use clove-flavoured kreteks. Kretek manufacturers directly employ over 180,000 people in Indonesia and an additional 10 million indirectly. Indonesia is the fifth largest tobacco market in the world, and in 2008 over 165 billion cigarettes were sold in the country.

Cambridge is a brand of cigarettes, currently owned by the conglomerate Altria, and manufactured by Philip Morris International. In the U.K., Cambridge was manufactured by Rothmans International up until 1999.

<span class="mw-page-title-main">Muratti (cigarette)</span> Cigarette brand

Muratti is a brand of cigarettes, currently owned and manufactured by Philip Morris International. Several Muratti variants have been introduced over the years and were also sold as Ambassador, Ariston, Cabinet, Gentry, Iplic, Peer and Regent.

"Tobacco" is a segment of the HBO news satire television series Last Week Tonight with John Oliver about the tobacco industry. It first aired on February 15, 2015, as part of the second episode of the series' second season. During the eighteen-minute segment, comedian John Oliver discusses tobacco industry trends and practices.

<span class="mw-page-title-main">Philip Morris (cigarette)</span> American cigarette brand

Philip Morris is an American brand of cigarettes, currently owned by Philip Morris International. Cigarettes are manufactured by the firm worldwide except in the US, where Philip Morris USA produces tobacco products.

<span class="mw-page-title-main">Belmont (cigarette)</span> Canadian cigarette brand

Belmont is a Canadian brand of cigarettes, currently owned and manufactured by Philip Morris International (PMI) in most parts of the world.

<span class="mw-page-title-main">Veev</span> Electronic cigarette brand

Veev is a brand of electronic cigarettes manufactured by Philip Morris International (PMI).

References

  1. "BrandLongbeach - Cigarettes Pedia". www.cigarettespedia.com.
  2. "Longbeach". www.zigsam.at.
  3. "Brands". www.cigarety.by.
  4. "Philip Morris growth stunted by Longbeach". The Sydney Morning Herald. 1980-02-09. p. 36. Retrieved 2022-04-12.
  5. "IS THIS THE FAG-END FOR SMOKE ADS?". Australian Financial Review. November 6, 1992.
  6. "Custom and Excise form". parliament.nz.
  7. McMahon, Stephen (January 18, 2006). "Cigarettes still smokin' in league of best-sellers". The Sydney Morning Herald.