Lori Hoxha

Last updated
Lori Hoxha
Born
Lorela Hoxha

(1993-10-19) 19 October 1993 (age 32)
Tirana, Albania
Alma mater Regent's University London
Occupation(s)Media executive; television producer
Years active2018–present
Employer Top Media Group
Spouse
Ervis Bajraktari
(m. 2024)
Parents
Relatives Sara Hoxha (sister)
Redia Hoxha (sister)
Itan Hoxha (brother)

Lori Hoxha (born 19 October 1993) is an Albanian media executive, entrepreneur and television producer. Since 2022, she has worked in television production and management at Top Channel, where she currently serves as Chief Executive Officer (CEO). [1] [2]

Contents

Early life and education

Hoxha was born in Tirana on 19 October 1993. She is the daughter of media entrepreneur Dritan Hoxha and Vjollca Hoxha. She has three siblings: sisters Sara and Redia, and a brother, Itan. Hoxha grew up in a family active in the Albanian broadcasting sector. Hoxha completed her early education in Albania before moving abroad. [2] She attended Regent's University London in the United Kingdom, where she studied international business and global management, graduating in 2020. [3] [4] Her sister, Sara Hoxha, works in television production on Top Channel, and television presenter Ledion Liço is her brother-in-law. [1]

Career

Television production

Hoxha began working in television production in 2018. She has served as an executive producer on several editions of the Albanian reality series Big Brother VIP Albania , including:

[5]

She has also worked on other Top Channel programmes, including Top Music Awards . [6]

Executive leadership

Hoxha became involved in the network’s management during the late 2010s. In 2022, she succeeded her mother, Vjollca Hoxha, as Chief Executive Officer of Top Media. [7]

Business activities

Outside her work in broadcasting, Hoxha has participated in several business initiatives. She was involved in the rebranding of the coffee company Lori Caffe and later introduced the energy drink Storm. She has also collaborated with the Albanian sportswear brand COHL’S Sportswear, releasing seasonal clothing lines under the label “LH x COHL’S”. [8] [9]

Personal life

In October 2024, Hoxha married Ervis Bajraktari, an Albanian businessman, in a private ceremony in Tirana. [10]

References

  1. 1 2 "Lori Hoxha – Biography". Teksteshqip (in Albanian). Retrieved 2025-11-17.
  2. 1 2 ""Hoxha Family (Media Ownership)"". Media Ownership Monitor Albania. Retrieved 19 November 2025.
  3. "Lori Hoxha was moved to London and she just discovered the reason". Class Lifestyle. 3 November 2018. Retrieved 19 November 2025.
  4. "Lori Hoxha talks about her life and remembers her father: It made me believe in life, when everything seemed gloomy". Politiko. 18 December 2020. Retrieved 19 November 2025.
  5. "Së shpejti "Big Brother VIP", Lori Hoxha ndan pamje nga shtëpia e madhe" [Coming soon “Big Brother VIP”, Lori Hoxha shares shots from the big house]. Newsbomb. 11 December 2023. Retrieved 19 November 2025.
  6. "Lori Hoxha dhe Ledioni në MTV BR/EMA marrin ide për Top Awards" [Lori Hoxha and Ledion at MTV BR/EMA get ideas for Top Awards]. Shqiptarja.com (in Albanian). 6 November 2023. Retrieved 19 November 2025.
  7. "Si është të drejtosh Top Channel — Lori Hoxha: "Kam gjithë jetën që përgatitem"" [What it is like to run Top Channel — Lori Hoxha: “I’ve been preparing my whole life”]. BoldNews.al (in Albanian). 30 April 2022. Retrieved 19 November 2025.
  8. """A storm is coming" — what is Lori Hoxha warning?"". Pamfleti.net. Retrieved 19 November 2025.
  9. ""Lori Hoxha reveals the person who pulled her out from the walls she had built for herself!"" ["Lori Hoxha zbulon njeriun që e nxori nga muret që i kishte vendosur vetes"]. Bordo.al (in Albanian). Retrieved 19 November 2025.
  10. "Ekskluzive/ Dasma e vitit! Lori Hoxha martohet këtë fundjavë, detaje nga ceremonia" [Exclusive / Wedding of the year! Lori Hoxha marries this weekend, details from the ceremony]. Vip-Magazine.al (in Albanian). Retrieved 19 November 2025.