Louie Moses

Last updated
Louie Moses
LouieMoses2013.jpeg
Moses in October 2012
Born
Louie Moses
OccupationAdvertising Executive

Louie Moses is the founder and creative director of Moses, [1] an independently owned American advertising agency in Phoenix. Fast Company (magazine) [2] referred to him as the "poster child for creativity" in Phoenix. His agency is the first Arizona advertising agency to win at the Clio Awards. [3]

Contents

Career

Moses is best known for creating the Joe Boxer "Naked Cowboy" TV spot. [4]

He is also known for his work for The Arizona Humane Society, US Airways, The Arizona Office of Tourism, Nintendo, [5] Ubisoft, [6] Taco Time and Shutters on the Beach Hotel.

He was selected as Ad Person of the Year in 1997. He was selected as Tourism Person of the Year in 2000. He has been the only Arizona member of the Art Directors Club of New York for 20 years. His agency, Moses, has won more than 1000 creative awards, more than any other agency in Arizona.

In 2013, his agency was recognized nationally when it was chosen as the number one advertising agency in Arizona by Adweek. [7] That same year, his agency was selected by Ultimate Gaming to launch Ultimate Casino – a real-money online casino in New Jersey. [8]

Moses plays drums in a local garage band called Random Karma. [9] They have opened for Roger Clyne and the Peacemakers, The Ataris, Gin Blossoms, Sherman, Black Moods, Hickman Dalton Gang, The Flaming Lips, Robin Trower, Cowboy Mouth, Cracker and Just Off Turner. [10] Moses' YouTube drum solo [11] has over 120,000 views.

Related Research Articles

Coors Light is a 4.2% (US) ABV light beer brewed in Golden, Colorado; Albany, Georgia; Elkton, Virginia; Fort Worth, Texas; Irwindale, California; and Milwaukee, Wisconsin. It was first produced in 1978 by the Coors Brewing Company. The Canadian version of Coors Light is 4.0% ABV and brewed by Molson Coors Canada Inc. in Moncton, New Brunswick; St.John's, Newfoundland; Longueuil, Quebec; Toronto, Ontario and Chilliwack, British Columbia. The parent company is the Molson Coors Beverage Company. In Australia and the United Kingdom, Coors Light is labelled as "Coors."

BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.

<i>Ad Age</i> Marketing magazine

Ad Age is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine.

<i>Adweek</i> Weekly American advertising trade publication that was first published in 1979

Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.

<span class="mw-page-title-main">Wieden+Kennedy</span> Independent American advertising agency

Wieden+Kennedy is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.

<span class="mw-page-title-main">FCB (advertising agency)</span>

Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.

<span class="mw-page-title-main">Hill Holliday</span> Marketing and communications agency

Hill Holliday (HH) is a marketing and communications agency based in Boston, Massachusetts with offices in New York City and Greenville, South Carolina. It is the 17th largest advertising agency in the U.S. and is part of the world's third-largest advertising and marketing conglomerate, IPG.

<span class="mw-page-title-main">MullenLowe U.S.</span> Boston-based advertising and marketing communications agency

MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.

<span class="mw-page-title-main">Crispin Porter + Bogusky</span> Advertising agency

Crispin Porter + Bogusky, a member of publicly traded MDC Partners, is an American advertising agency that as of 2005 employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B.

<span class="mw-page-title-main">Droga5</span> American advertising agency

Droga5 is a global advertising agency headquartered in New York City with offices in London and Tokyo.

<span class="mw-page-title-main">Jeff Goodby</span> American advertising executive

Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in Time and Mother Jones.

<span class="mw-page-title-main">Anomaly (advertising agency)</span>

Anomaly is an advertising agency based in New York City.

<span class="mw-page-title-main">Second Generation (advertisement)</span> Television advertisement introducing Nike shoe

"Second Generation" is a 2006 television advertisement introducing Nike's Air Jordan XXI brand of basketball shoes. The ad depicts signature moves from Michael Jordan's NBA career, recreated in the present day by twelve young basketball players around the world. Included are moments from the 1989, 1991, 1992, and 1998 NBA playoffs and the iconic 1988 slam dunk.

Chuck Porter is an American advertising executive, marketer and author. He is co-founder and chairman of the advertising agency Crispin Porter + Bogusky (CP+B) and chief strategist for its holding company, MDC Partners. A Presidents Club member at the University of Minnesota, Porter funds a student award in the School of Journalism and Mass Communication, and was formerly board chairman of the American Association of Advertising Agencies (4A’s).

Karmarama is an advertising agency based in London and founded in 2000.

Cheil Worldwide Inc. is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.

The OAAA OBIE Awards is an awards program managed by the Out of Home Advertising Association of America recognizing creativity in the out-of-home advertising (OOH) industry. The name OBIE is derived from the ancient Egyptian obelisk meaning, a tall stone structure used to publicize laws and treaties thousands of years ago. Many historians consider the obelisk as the first true form of advertising.

<span class="mw-page-title-main">72andSunny</span> Advertising agency

72andSunny is a global creative advertising agency, founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot, and currently chaired by Boiler, Cole and former CEO Matt Jarvis. with offices in Los Angeles, Amsterdam, New York City, and Sydney. The agency is known for brand transformations and culturally-led marketing campaigns that "combine entertainment and advertising." 72andSunny won "Agency of the Year" in 2012 by Advertising Age and 2013 by Adweek. It is a subsidiary of Stagwell, formerly MDC Partners.

<span class="mw-page-title-main">Initiative (agency)</span> Global media planning and buying agency

Initiative is a global media planning and buying agency that is part of IPG Mediabrands, the media buying arm of multinational holding company Interpublic Group of Companies. Initiative's roots date back to 1970.

Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency. It is part of the IPG Mediabrands advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG). Launched in 2005 as part of MullenLowe Group's predecessor Mullen, Mediahub has offices in 15 cities worldwide as of 2021.

References

  1. https://mosesinc.com/ Moses
  2. "Fast Cities". Fastcompany.com. 2005-11-01. Retrieved 2011-12-08.
  3. "Anshell Scores at London International". 1997-12-07. Retrieved 2011-12-08.
  4. "Joe Boxer "Naked Cowboy" TV spot". Creativity-online.com. 2008-01-25. Retrieved 2011-12-08.
  5. Staff, Adweek. "Nintendo". Adweek.com. Retrieved 2011-12-08.
  6. Staff, Adweek. "Ubisoft". Adweek.com. Retrieved 2011-12-08.
  7. Tim Nudd (2013-09-16). "The United States of Ad Agencies". adweek.com. Retrieved 2013-10-07.
  8. "Ultimate Gaming Deals Winning Hand to Moses". 2013-12-26. Retrieved 2013-12-02.
  9. "Random Karma website". 2008-01-25. Archived from the original on 2013-11-02. Retrieved 2011-12-08.
  10. "Hickman Dalton Gang along with Aaron Beavers "Peace, Love, & Understanding"". 2011-06-14. Archived from the original on 2021-12-15. Retrieved 2011-06-14.
  11. manleyisme (2008-08-09). "YouTube drum solo". Youtube.com. Archived from the original on 2021-12-15. Retrieved 2011-12-08.