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Native name | ඇම්.ඒ.එස්. හෝල්ඩින්ග්ස් |
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Formerly | Sigma Industries (1984 – 1987) |
Company type | Private |
Industry | Apparel & Textile |
Founded | 1987 in Panadura, Sri Lanka |
Founders | Mahesh Amalean Sharad Amalean Ajay Amalean |
Headquarters | Colombo, Sri Lanka |
Areas served | 16 countries |
Key people | Deshamanya Mahesh Amalean (Chairman) Sharad Amalean (Deputy Chairman) Ajay Amalean (Co-Founder) Suren Fernando (CEO) |
Products | Intimate wear Sports and active wear Performance wear Textiles IT Brands Industrial parks Swimwear [1] amantè, Become (clothing), Spryng |
Revenue | US$ 200 Million [2] ( 2018 ) |
Number of employees | 99,000+ [2] ( 2019 ) |
Subsidiaries | MAS Intimates (Pvt) Ltd MAS Active (Pvt) Ltd MAS Kreeda (Pvt) Ltd MAS Brands (Pvt) Ltd attune Consulting rizing Bodyline (Pvt) Ltd |
Website | masholdings |
MAS Holdings is a Sri Lankan apparel manufacturer. [3] [4] [5] The company was founded in 1987 by Mahesh, Sharad and Ajay Amalean. [6] MAS Holdings began as an underwear manufacturer and later diversified into sportswear, performance wear and swimwear. [7] [8]
MAS Holdings has 53 manufacturing facilities in 17 countries employing over 100,000 people globally (Sri Lanka - 90,040 in 2021/22). The company has design and development hubs in New York, London, Hong Kong and Colombo. [7]
The company manufactures apparel accessories, fabric and apparel manufacturing. MAS Holdings’ current portfolio encompasses businesses in IT, brands and industrial parks.
In 1984, They pooled US$10,000, bought 40 sewing machines and founded an apparel company named Sigma Industries.
In 1986, MAS formed its first joint venture with MAST Industries, to manufacture women’s synthetic dresses.
In 2000, MAS launched its first in-house intimate apparel brand, amantèin India. [9] [10]
In 2004 when Nike formed a strategic partnership with MAS Holdings. [11]
In 2007 and 2008, MAS holdings opened Fabric Parks in Sri Lanka and India.
In 2008, MAS Holdings unveiled Thurulie, touted as the world’s first carbon neutral, eco-manufacturing apparel plant. [12]
MAS opened up facilities in Killinochchi, northern Sri Lanka, to provide employment opportunities. [13]
After 2010, MAS Holdings gradually began expanding globally, opening manufacturing facilities in Bangladesh, Indonesia, Honduras, Jordan, Vietnam and USA. [14] [15]
In 2016, the company announced its investment into manufacturing facilities in Caracol Industrial Park, Haiti. [16] In 2017, the company acquired Acme-McCrary as its first manufacturing and development centre in Asheboro, USA. [14]
MAS Intimates - includes bras, briefs and corsetry. Through MAS Design and its design and development centres in Asia, America and UK, the company works with its customers from the initial concept development process. In 2011, MAS partnered with Marks and Spencer to create what was promoted as the world’s first carbon neutral lingerie product range for the UK High Street. [17]
MAS Active - Established in 2005, MAS Active is a provider of sportswear, athleisure and T-shirts, underwear, and boxers. MAS Active manufactures performance wear (sports bras, performance bra tops and pants, yoga wear), sleepwear and "lifestyle wear" (hoodies, T-shirts, pants, jackets). As of September 2017, MAS Active consisted of multiple operation centers, a 'design and innovation studio', 6 factories in Sri Lanka and overseas ventures in Haiti, Italy and USA.[ citation needed ]
MAS KREEDA derives its name from the Sanskrit word for sports and is MAS Holdings’ exclusive partner for Nike. MAS KREEDA has 14 manufacturing facilities across Jordan, India and Sri Lanka and was launched in 2017.[ citation needed ]
MAS Holdings partnered with Speedo International (UK) and Brandot International (USA) in 2001, to form Linea Aqua. Linea Aqua has manufactured competition swimwear for Speedo for the 2004 Athens Olympics and 2006 Melbourne World Championships. [18]
Twinery-Innovations by MAS (formerly known as MAS Innovation) was formally launched in 2013 and is a formal cohesion of the fragmented research and development divisions within the organization. The company develops its own products through in-house teams.
At the wearable technologies show in San Francisco in 2017, MAS unveiled ‘Firefly’, the result of a collaboration with Flex to integrate IoT into clothing. The smart clothing embeds a series of flashing LED lights in an attempt to provide better safety measures for runners, cyclists and construction workers. [19]
MAS Innovation has partnered with international universities such as Massachusetts Institute of Technology [20] and Stanford University [20] as well as Sri Lankan universities to research on areas such as wearable technology, health, wellness, digitization, and customization. [21]
amantè, an MAS-owned lingerie brand designed for South Asian women, was launched in India in 2007. [22] amantè was subsequently launched in Sri Lanka in 2012 [23] in Pakistan in 2016 and in Maldives in 2017.
In November 2014, MAS Brands gained controlling stake of Ultimo, a Glasgow headquartered designer lingerie brand. [24]
MAS Holdings has established two fabric parks – one in Thulhiriya, Sri Lanka and another in Chennai, India. MAS Fabric Park, India was a joint venture partnership on a 737-acre area, located close to the Krishanapatnam Seaport and Chennai airport. [25]
The MAS Fabric Park in Thulhiriya was Sri Lanka’s first privately owned apparel intensive free trade zone. [26] The eco-friendly fabric park in Thulhiriya spans 165 acres and provides employment to 8,200 associates. [26]
In 2017, the company announced the launch of a new industrial park in Giriulla, Sri Lanka. [26] The abandoned lace facility, which was shut down for twelve years, was handed over to MAS Holdings to develop and run, by Prime Minister of Sri Lanka, Ranil Wickremesinghe. [27]
Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England.
Competitive swimwear refers to the swimsuit, clothing, equipment, and accessories used in the aquatic sports of swimming, diving, artistic swimming, triathlon, and water polo.
PVH Corp., formerly known as the Phillips-Van Heusen Corporation, is an American clothing company which owns brands such as Tommy Hilfiger, Calvin Klein, Warner's, Olga and True & Co. The company also licenses brands such as Kenneth Cole New York and Michael Kors. PVH is partly named after Dutch immigrant John Manning van Heusen, who in 1910 invented a new process that fused cloth on a curve.
HerRoom is an online lingerie and men's underwear retailer based in Dallas, Texas. It was founded and is owned by Tomima Edmark, inventor of the TopsyTail. Edmark runs both HerRoom and brother site HisRoom, through her company, the Andra Group LLP.
Ultimo was a Glasgow-headquartered designer lingerie brand, majority owned by Sri Lanka–based lingerie group MAS Holdings. It was founded in 1996 by Michelle Mone, via her company MJM International Ltd., with her then-husband Michael. In 2013, after their marriage collapsed, Ultimo was transferred to joint venture company Ultimo Brands International Ltd, an equal partnership between Michelle Mone and MAS Holdings. In November 2014, Mone sold the majority of her stake to MAS Holdings. In August 2015, Mone resigned from the boards of MJM International Ltd and Ultimo Brands International Ltd.
The LZR Racer is a line of competition swimsuits manufactured by Speedo using a high-technology swimwear fabric composed of woven elastane-nylon and polyurethane. The swimsuits are available in a full-body length; they compress the body and trap air for buoyancy. The LZR Pro and LZR Elite were launched on February 13, 2008; the higher-priced LZR Elite was replaced by the LZR Elite 2 in early 2014. The LZR X was launched in early 2015. The technology is patented in Italy, and protected worldwide.
A swim brief or racing brief is any briefs-style male swimsuit such as those worn in competitive swimming, diving and water polo. The popularity of the Australian Speedo brand racing brief has led to the use of its name in many countries around the world to refer to any racing brief, regardless of the maker. Occasionally, the speedo genericized trademark is applied to square cut swimsuits, but in general the generic term is used in reference to swimming briefs. Swim briefs are also referred to as competition briefs, swimming trunks, bathers, togs, racer bathers, posing briefs, racing briefs, and colloquially in Australia, New Zealand, and the United Kingdom as budgie smugglers.
Gossard is a Nottingham-based brand and manufacturer of women's undergarments and hosiery. Founded in the early 20th century in Chicago as H. W. Gossard Co., it expanded quickly, flourishing in the 1920s. As Associated Apparel Industries, Inc. it held a central position in its market in the 1930s. Amalgamated eventually succumbed to the poor economy in the United States during the Great Depression, but Gossard continues as a division of Courtaulds in Great Britain.
Deshamanya Mahesh Amalean is a Sri Lankan engineer and industrialist. He is the current Chairman of MAS Holdings.
Textile and clothing industries have been Sri Lanka's largest gross export earner since 1986 and accounted for more than 52% of the total export earnings of the country. It is also the country's largest net foreign exchange earner since 1992. The apparel industry of Sri Lanka employs about 15% of the country's workforce, accounting for about half of the country's total exports, and Sri Lanka is among the top apparel-producing countries in the world relative to its population.
XTG Extreme Game is a Spanish men's and women's swimwear and underwear manufacturer from Gran Canaria, one of the Canary Islands. XTG also expanded its product line to other clothing including leisurewear, sportswear and accessories.
Kay Cohen is an Australian fashion designer and business woman based in Sydney, Australia. Cohen has led a number of lingerie design brands, most notably as founder and creative director of Pleasure State and as general manager and creative director of Elle Macpherson Intimates. Cohen is the inventor of the Biofit uplift bra.
La Perla is a London-headquartered Italian lingerie and swimwear maker owned by German entrepreneur Lars Windhorst through Tennor Holding B.V. The brand was founded by couturière Ada Masotti in Bologna in 1954.
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Arvind Limited is an Indian textile manufacturer and the flagship company of the Lalbhai Group. Its headquarters are in Naroda, Ahmedabad, Gujarat, India, and it has units at Santej. The company manufactures cotton shirting, denim, knits and bottomweight (khaki) fabrics. It had also recently ventured into technical textiles with its Advanced Materials Division in 2011. The company is India's largest denim manufacturer.
Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. The word is a portmanteau combining the words 'athletic' and 'leisure'. Athleisure outfits can include tracksuits, sports jackets, hoodies, yoga pants, tights, sneakers, flats, Birkenstocks, uggs, leggings and shorts that look like athletic wear or pair well with it. Characterized as "fashionable, dressed-up sweats and exercise clothing," athleisure grew during the mid-2010s, from the popularity of yoga pants that emerged throughout the mid to late 2000s. The athleisure trend entails casual clothing options that give North American women the option to incorporate athletic clothing as part of their everyday attire, irrespective of their actual engagement in physical activities.
Wacoal is a manufacturer of women's lingerie and underwear, founded in 1949 in Japan by Koichi Tsukamoto. The company has divisions in North America and Europe, and manufactures the brands Wacoal, b.tempt'd, Elomi, Eveden, Fantasie, Freya, Lively, and Goddess.
The Sri Lanka Institute of Nanotechnology is a Sri Lankan research institute specialising in the field of nanotechnology. It was incorporated in 2008 as a public-private partnership between the Government of Sri Lanka and five private companies, and is notable for being the first public-private research institute in the country.
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Bendon Group is a New Zealand lingerie, underwear and sleepwear company. It includes the women's brands Bendon, Me by Bendon, Pleasure State, Lovable and Hickory, the fuller cup size brand Fayreform, and the men's brands Bendon Man and Davenport.