MIC Tanzania Limited

Last updated
YAS Tanzania Limited (Yas)
Company type Public
Industry Telecommunication Services
FoundedNovember 30, 1993;31 years ago (November 30, 1993)
HeadquartersPSSSF COMMERCIAL COMPLEX, Sam Nujoma Road,
Dar es Salaam, Tanzania
Area served
Tanzania
Key people
Jerome Albou - MD
Isack Nchunda - CCO
ProductsVoice, Data, Messaging, Mobile Money
BrandsYas
Mixx by Yas
Number of employees
300,000
Parent Axian Group

Yas (Formally Tigo) is a telecommunication company in Tanzania.

Contents

With over 13.5 million registered subscribers to its network, Yas directly and indirectly employs over 300,000 Tanzanians, including an extended network of customer service representatives, mobile money merchants, sales agents, and distributors.

Yas is the biggest commercial brand of Axian Telecom, a pan-Afriacan company trading in 5 countries with commercial operations in Madagascar, Comoros, Senegal, Togo and Tanzania.

History

In 1993, there was liberalization of telecommunication sector in the country which resulted in the dissolution of Tanzania Posts and Telecommunications Corporation (TPTC) in early 1994. MIC Tanzania Limited was granted a licence on November 30, 1993. The corporation was a joint venture between Millicom International Cellular based in Luxembourg, Ultimate Communications Limited of Tanzania and Tanzania Posts and Telecommunications Corporation Bibi. In this venture, 27.7% of the issued share capital was allotted to the Ultimate Communications Limited and Tanzania Posts and Telecommunications Corporation.

Mobitel

The company began operations in 1994 under the name Mobitel and launched Tanzania's first cellular (analogue) service. In 1998 the company expanded significantly and began pre-paid service under the brand "Simu Poa" and began issuing pre-paid cards under the brand "Kadi Poa".

In 1999, Adesemi Tanzania, another telecommunication company operating in the country, was acquired by Mobitel. This gave Mobitel customers access to the company's Private Automatic Branch Exchange networks. At the time, Mobitel was the first company in Africa to provide subscription-free Internet services under its "MobiNet" brand.

In September 2000, with a partnership with Ericsson Mobitel launched its digital GSM network in Dar es Salaam. Both networks were run simultaneously, with the GSM network in the cities and the analogue network in rural areas. The GSM network was marketed under the brand "Buzz", while the analogue network remained under the "Kadi Poa" brand. The analogue network was continually phased out and was eventually shutdown in September 2005.

In February 2004, MIC's parent company Millicom International Cellular took over the 26% stake from the government to control 84% of the company's equity.

tiGO

Tigo Logo Tigo.JPG
Tigo Logo

In February 2006, after buying out its minority shareholders, the Luxembourg-based pan-African mobile operator Millicom International Cellular announced to take a full control of three of its African-based Mobile operators including MIC Tanzania Limited. In Tanzania a USD 1.332 million deal enables Millicom to acquire the remaining 16% stake it did not already own after the cellco's minority shareholders agreed to cancel their call option on the business. Since then Millicom is the full controller of the company.

After this take over the company re-branded the company from "Buzz" to "tiGO", in line with the company's operations globally. Since then the company has been at the forefront of innovation and has grown its customer base tremendously.

Re-branding to Yas

In April 2024 MIC was acquired by Axian Telecom Group and Tanzanian businessman Rostam Aziz. [1] Following the parent's policy to aligning with a broader strategy to create a unified pan-African brand across its markets, in 26th November 2024 they changed the name from tiGO to Yas. This move reflects the company's focus on advancing digital innovation, financial inclusion, and connectivity throughout Africa.

The re-branding also includes the company's mobile financial services, with Tigo Pesa now operating under the name Mixx by Yas. This change is intended to streamline services and enhance synergies across Axian Telecom’s operations in Tanzania, Senegal, and Togo.

According to Axian Telecom, the Yas brand symbolizes Africa's energy and potential, emphasizing a commitment to sustainable growth and investment in digital transformation. With a customer base of 23.5 million in Tanzania, the company plans to continue driving technological advancements and supporting youth empowerment. [2] [3]

Initial public offering

In December 2016, in accordance to the government law, tiGO Tanzania applied to list the company on the Dar es Salaam Stock Exchange, but as of April 9, 2019 it was yet to go public.

Mobile Services

Mobile money

Yas like all telecommunication brands in Tanzania operates Mobile money services. Currently, Yas operates the second largest network and subscriber base for mobile money services in Tanzania. In 2014, the company became the first company in the world to share its profit with its subscribers through mobile money. The company issues quarterly dividends to customers based on their daily balance in their Mobile wallet.

Tigo Pesa (currently Mixx by Yas) became the first in Africa to provide a fully interoperable mobile money service network in 2014; that allowed its customers to trade money between Vodacom, Airtel and Zantel. [4] The service also extended to Tigo in Rwanda and the company was the pioneer in East Africa's first cross-border money transfer mobile wallet product. The gateway allowed customers in Rwanda and Tanzania to send money to tiGO customers in the respective countries. [5]

4G LTE

In December 2015, Yas Tanzania launched 4G LTE services in Dar es Salaam. The company was the first in the country to bring 4G and 3G speeds to its customers and possibly one of the first companies in Africa to provide LTE services.

Statistics

The Table below shows the number of subscribers tiGO had in December of the year based on figures by Tanzania Communication Regulatory Authority.

Registered SubscribersMarket ShareMobile Money SubscribersMarket ShareNotes
20126,370,79624%N/AN/A
20136,297,28823%N/AN/A
20148,624,63825%N/AN/A
201511,115,99128%5,252,52330%
2016 * 11,606,56729%5,584,05232%
201711,062,85227.7%6,091,57827%
202012,660,69725%8,754,0602819

See also

  1. 3G Technology

Related Research Articles

Telecommunications in Tanzania include radio, television, fixed and mobile telephones, and the Internet available in mainland Tanzania and the semiautonomous Zanzibar archipelago.

<span class="mw-page-title-main">Beeline (brand)</span> Telecommunications brand initially introduced in 1993 in Russia

Beeline, formerly Bee Line GSM is a telecommunications brand by company PJSC VimpelCom, founded in Russia.

<span class="mw-page-title-main">Movistar</span> Telecommunication provider

Movistar is a major telecommunications provider owned by Telefónica, operating in Spain and Hispanic American countries. It is the largest provider of landline, broadband, mobile services, and pay television in Spain. Movistar is the second-largest wireless carrier in Mexico, with 25.8 million subscribers as of January 2020.

<span class="mw-page-title-main">Paktel</span> Defunct Pakistani cellular operator

Paktel was a cellular network operator in Pakistan. It was a granted license to carry out cellular phone services in Pakistan and set up by Cable & Wireless. It carried out AMPS services until 2004 when the company switched to GSM technology.

<span class="mw-page-title-main">Claro Company</span> Mexican wireless operator

The Claro Company, or simply Claro, is a Latin American telecommunications company, part of América Móvil, a Mexican telecom group. Claro serves customers in Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico and Uruguay. Its Mexican operations are branded as Claro Mexico. The company's name means "bright," "clear," and also "of course," in both Portuguese and Spanish.

<span class="mw-page-title-main">Millicom</span> Telecommunications and media company

Millicom International Cellular SA is a Luxembourgish fixed line and mobile telecommunications services provider operating in Latin America operating under the Tigo brand. Its main shareholder is Xavier Niel, a French billionaire who owns 40% of the company.

<span class="mw-page-title-main">SLTMobitel</span> Sri Lankan telecommunications company

Sri Lanka Telecom PLC, doing business as SLT-MOBITEL, is the national telecommunications services provider in Sri Lanka and one of the country's largest companies with an annual turnover in excess of Rs 40 billion. The company provides domestic and corporate services which include fixed and wireless telephony, Internet access and IT services to domestic, public and business sector customers. As of 2018 SLT-MOBITEL was Sri Lanka's second largest mobile network operator with over 7.9 million subscribers.

<span class="mw-page-title-main">Bharti Airtel</span> Indian multinational telecommunications company

Bharti Airtel Limited is an Indian multinational telecommunications company based in New Delhi. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands. Currently, Airtel provides 5G, 4G and LTE Advanced services throughout India. Currently offered services include fixed-line broadband, and voice services depending upon the country of operation. Airtel had also rolled out its Voice over LTE (VoLTE) technology across all Indian telecom circles. It is the second largest mobile network operator in India and the second largest mobile network operator in the world. Airtel was named India's 2nd most valuable brand in the first ever Brandz ranking by Millward Brown and WPP plc.

<span class="mw-page-title-main">Tigo El Salvador</span> Mobile phone service provider

TIGO El Salvador is a mobile phone service provider company owned by the international mobile phone company Millicom International Cellular or just MIC. In 2003 Telemovil changed its name to TIGO introducing its GSM Technology, new mobile phone sources, new mobile phones, more coverage, a new fresh look, and also new plans.

Rostam Abdulrasul Azizi is a self-made Tanzanian billionaire, business magnate, economist and former politician. In 2013, according to Forbes Magazine he was the first Tanzanian dollar billionaire with a net worth of over 1 billion dollars,. and according to Henley & Partners Africa wealth report 2022, and was only dollar billionaire in East Africa.

Vodacom Tanzania Limited is Tanzania's leading cellular network company. As of December 2020, Vodacom Tanzania had over 15.6 million customers and was the largest wireless telecommunications network in Tanzania. Vodacom Tanzania is the second telecom company in Africa, after Vodacom, to switch on its 3G High-Speed Downlink Packet Access (HSDPA) which was available only in Dar Es Salaam in early 2007.

<span class="mw-page-title-main">Airtel Tanzania</span>

Airtel Tanzania Limited is the third-largest mobile network operator in Tanzania operated by Airtel Africa, which is a subsidiary of Bharti Airtel of India, behind Vodacom Tanzania and Tigo Tanzania. As of September 2017, Airtel Tanzania had 10.6 million voice subscribers. As of December 2017 according to data provided by the Tanzania Communications Regulatory Authority, Airtel Tanzania controlled 27.1 percent of Tanzania's mobile telephone market by customer numbers, at that time estimated at 10.86 million.

<span class="mw-page-title-main">Tanzania Telecommunications Corporation</span>

Tanzania Telecommunications Corporation, formerly Tanzania Telecommunications Company Limited (TTCL), is the oldest and largest fixed line telecommunications company in Tanzania. The company comes forth from the former Tanzania Posts and Telecommunications Corporation in 1993. TTCL was wholly owned by the Government of Tanzania until the partial privatisation of the company on 23 February 2001.

Etisalat, was a mobile telecommunications network in Sri Lanka. It was owned by the UAE based telecommunications operator Etisalat until December 2018. Etisalat had over 4.2 million customers at the end of February 2012. The company announced the commercial launch of Dual Carrier HSPA+ services on 15 August 2012, becoming the first operator in South Asia to do so. In April 2018 CK Hutchison Group and Etisalat Group have entered into a definitive agreement to merge their mobile telecommunications businesses in Sri Lanka. Upon completion of the transaction, CKHH Group will have the majority and controlling stake in the combined entity. CK Hutchison completed the acquisition of Etisalat Lanka on 30 November 2018.

<span class="mw-page-title-main">Zong (mobile network)</span> Pakistani mobile network operator

CMPak Limited, doing business as Zong, is a Pakistani mobile data network operator, owned by China Mobile.

<span class="mw-page-title-main">Airtel Africa</span> African subsidiary of Airtel, providing telecommunications and mobile money services

Airtel Africa plc is a British company that provides telecommunications and mobile money services in 14 countries in Africa, primarily in East, Central and West Africa. Airtel Africa is majority owned by the Indian telecommunications company Bharti Airtel. Airtel Africa offers mobile voice and data services as well as mobile money services both nationally and internationally. Airtel Nigeria is the most profitable unit of Airtel Africa, due to its cheap data plans in Nigeria. As of March 2019, Airtel had over 99 million subscribers in the continent. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

3G mobile telephony was relatively slow to be adopted globally. In some instances, 3G networks do not use the same radio frequencies as 2G so mobile operators must build entirely new networks and license entirely new frequencies, especially so to achieve high data transmission rates. Other delays were due to the expenses of upgrading transmission hardware, especially for UMTS, whose deployment required the replacement of most broadcast towers. Due to these issues and difficulties with deployment, many carriers delayed acquisition of these updated capabilities.

Sasatel (Dovetel) was a telecommunications company with a unified national licence in Tanzania. Their licence was later revoked. The company rolled out a 3G wireless (based on Code Division Multiple Access (CDMA)) national network benefiting from the demand for data and broadband services to both high-end residential and corporate customers. ZTE (a Chinese multinational telecommunications equipment and systems company) is the supplier of the network infrastructure. Dovetel bundles its broadband offering with fixed voice services and offers limited mobility voice services to the low-end of the residential market in order to increase penetration beyond the traditional GSM target market for mobile voice. In addition to CDMA modems and routers, Sasatel offers WiMAX solutions providing greater bandwidth.

<span class="mw-page-title-main">Axian Telecom</span> Telecommunications and media company

Axian Telecom is an investment holding company primarily in entities operating in the telecommunications services, ICT infrastructure and mobile money services across Africa sector. The company was founded in 2003 and maintains its headquarters the Standard Chartered Tower, 10th Floor, 19 Cybercity, Ebène, Mauritius.

References

  1. Team, Editorial (2022-04-07). "AXIAN Telcom & Rostam Azizi's Consortium Acquire Millicom's Telecom Operations". TechAfrica News. Retrieved 2024-11-27.
  2. "Tigo Tanzania rebrands to Yas in shift towards pan-African ambitions". The Citizen. 2024-11-27. Retrieved 2024-11-27.
  3. Pham, Manny (2024-11-26). "Axian rebrands mobile units as Yas for pan-African growth". Developing Telecoms. Retrieved 2024-11-27.
  4. "Millicom | The Digital Lifestyle". www.millicom.com. Retrieved 2017-01-10.
  5. "Tanzania: Tigo Pioneers Money Transfer Between Rwanda and Tanzania". Tanzania Daily News (Dar es Salaam). 2014-02-25. Retrieved 2017-01-10.