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MTV Lab | |
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Country of origin | Brazil |
Original release | |
Network | MTV Brasil |
Release | 2005 – 2011 |
MTV Lab was a TV show that aired video clips on MTV Brasil. The program premiered in 2005, and ended in 2011.
It was created by MTV Brasil during the summer of 2005, after a number of viewers of the station complained that the station no longer featured video clips but instead was geared only towards the presentation of series and TV shows.
As the programming of MTV Brasil's summer lasts about three months, the program MTV Lab was inserted in the grid as a test (hence the suffix Lab, from laboratory) so that the station could get feedback from viewers.
The test was successful and MTV Lab had one of the highest ratings in the history of summer programming, which has allowed the program to continue throughout the year and include even more programs, such as purely musical ones.
MTV Lab was shown daily, and was divided into several blocks. It also had three channels on its website for online videos, the MTV Overdrive, and, Now Lab, Lab Lab and Classic Radio.
Note: the times of the programs are in the Brasília time-zone (GMT-3).
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