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Type of business | Watches |
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Founded | June 2013 |
Headquarters | 5454 Beethoven Street, Los Angeles, California [1] |
Owner | Movado |
URL | www |
MVMT Watches Inc. (pronounced "movement") [1] (or simply MVMT) is an American watchmaker that sells quartz watches, [2] as well as sunglasses and other accessories. [1] The company was founded in June 2013 and was acquired by Movado in August 2018.
The word "MVMT" is a play-on-words, denoting both the movement of time and people, as well as the movement component of a watch. [3]
MVMT was co-founded in June 2013 by college dropouts Jake Kassan and Kramer LaPlante. They raised more than $290,000 for MVMT through two crowdfunding campaigns on Indiegogo. [4] [5] [6]
MVMT started selling sunglasses in 2016 [4] and was acquired by watchmaker Movado in August 2018 for over $100 million, possibly reaching $200 million depending on performance. [6] [7]
According to MVMT, in 2017, 88% of their users were under 34 years old and 45% were under 24. [8]
By December 2016, the company had sold over 600,000 watches [4] and was estimated to have sold over 1 million watches by September 2018. [3]
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