MVMT Watches

Last updated
MVMT Watches Inc.
MVMT Watches Logo.png
Type of business Watches
FoundedJune 2013
Headquarters5454 Beethoven Street, Los Angeles, California [1]
Owner Movado
URL www.mvmtwatches.com

MVMT Watches Inc. (pronounced "movement") [1] (or simply MVMT) is an American watchmaker that sells quartz watches, [2] as well as sunglasses and other accessories. [1] The company was founded in June 2013 and was acquired by Movado in August 2018.

Contents

Etymology

The word "MVMT" is a play-on-words, denoting both the movement of time and people, as well as the movement component of a watch. [3]

History

MVMT was co-founded in June 2013 by college dropouts Jake Kassan and Kramer LaPlante. They raised more than $290,000 for MVMT through two crowdfunding campaigns on Indiegogo. [4] [5] [6]

MVMT started selling sunglasses in 2016 [4] and was acquired by watchmaker Movado in August 2018 for over $100 million, possibly reaching $200 million depending on performance. [6] [7]

Userbase and sales

According to MVMT, in 2017, 88% of their users were under 34 years old and 45% were under 24. [8]

By December 2016, the company had sold over 600,000 watches [4] and was estimated to have sold over 1 million watches by September 2018. [3]

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References

  1. 1 2 3 "Company Overview of MVMT Watches Inc". Bloomberg L.P. Archived from the original on 2019-04-01. Retrieved 2019-04-01.
  2. Biggs, John (2018-08-17). "Movado Group acquires watch startup MVMT". TechCrunch . Retrieved 2019-04-01.
  3. 1 2 Emmer, Marc (2018-09-10). "The 7 Strategies That Helped These 2 College Dropouts Build a $100 Million Millennial Brand". Inc.com . Retrieved 2019-04-02.
  4. 1 2 3 Clifford, Catherine (2016-12-02). "How two 25-year-old college dropouts built a watch company that made $60 million this year". CNBC . Retrieved 2019-04-01.
  5. Watson, Charles (2016-05-27). "How MVMT is Disrupting the $60b Watch Industry". MVMT. Archived from the original on 2016-06-20. Retrieved 2019-04-01.
  6. 1 2 Bates, Rob (2018-08-16). "Movado to Pay More Than $100 Million for MVMT". JCK. Retrieved 2019-04-01.
  7. Biggs, John (2018-08-17). "Movado Group acquires watch startup MVMT". TechCrunch. Retrieved 2019-04-01.
  8. Williams, Alex (2017-10-30). "A Watch Brand by and for Millennials". The New York Times . ISSN   0362-4331 . Retrieved 2021-03-09.