![]() Madam C. J. Walker Manufacturing Company, Indianapolis, Indiana, 1911. | |
Company type | Private |
---|---|
Industry | Hair products |
Founded | 1910 |
Founder | Madam C. J. Walker |
Defunct | 1981 |
Headquarters | Indianapolis, Indiana, United States |
Products | Cosmetics |
The Madam C. J. Walker Manufacturing Company (Madam C. J. Walker Manufacturing Co., The Walker Company) was a cosmetics manufacturer incorporated in Indianapolis, Indiana in 1910 by Madam C. J. Walker. It was best known for its African-American cosmetics and hair care products. It is considered the most widely known and financially successful African-American-owned business of the early twentieth century. [1] The Walker Company ceased operations in July 1981. [2]
Early Life
Madam C. J. Walker, born Sarah Breedlove, was born on December 23, 1867, in Delta, LA. Born to formerly enslaved parents, Breedlove was an orphan by the time she was seven years old. In 1881, Breedlove married Moses McWilliams at the age of 14. The couple welcomed a baby girl in 1885, named Lelia. Two years after the birth of Lelia, McWilliams passed away. [3]
Breedlove first formed the idea of a company in Denver, Colorado, in the early twentieth century. Like many women of her era, Breedlove suffered from scalp infections and hair loss because of hygiene practices, diet, and products that damaged her hair. [4] Breedlove initially learned about hair and scalp care from her brothers, who owned a barber shop in St. Louis during the 1880s and 1890s. Around 1904, Breedlove became a sales agent for Annie Turnbo Malone, an African-American businesswoman who founded a company in 1900 manufacturing a "Wonderful Hair Grower." Before 1900, several other black women called themselves "hair growers" and advertised in black newspapers, including the Baltimore Afro-American and the St. Louis Palladium. In 1900 Gilbert Harris spoke about "Work in Hair" at the National Negro Business League convention in Boston.
After moving to St. Louis, Missouri, in 1889, Breedlove worked as a cook and laundress. [3] Edmund L. Scholtz, a wholesale druggist in Denver, assisted her in developing an ointment to heal scalp disease. [5]
In January 1906, [5] Breedlove married Charles Joseph Walker and changed her name to "Madam C. J. Walker". Together, they marketed and sold "Walker's Wonderful Hair Grower" in Denver and surrounding Colorado communities. [4] The first advertisements for Walker's haircare products appeared in 1906 in The Statesman and featured a front and back image of her shoulder-length hair, which boasted the growth from only two years' treatment. [5]
In July 1906, Walker and her new husband left Denver to begin traveling throughout Texas, Oklahoma, and several southern states to market their product line. In September 1906, her daughter Lelia took over the business operations in Denver. [4] By May 1907, tensions between Malone and Walker came to a head, and The Statesman reported that Walker would discontinue business in Denver altogether and planned to travel throughout the southern United States and eventually to northern states. [4]
As she gained popularity, it became clear that Walker would need a temporary headquarters for her business--Pittsburgh, Pennsylvania was chosen for its convenient and accessible shipping arrangements. [4] Amid Pittsburgh's 1908 economic crisis, Walker opened a hair parlor at 2518 Wylie Avenue among several other black businesses. [4] Walker also began training her own sales agents and founded Lelia College, a school named after her daughter. [4] Walker placed Lelia in charge of these agents while traveling west to Ohio. At twenty-three, Lelia was sent to Bluefield, West Virginia, to survey untapped markets. [4]
In January 1910, Walker and her husband traveled to Louisville, Kentucky where she offered stock to Reverend Charles H. Parrish and Alice Kelly. The pair suggested that Walker write to Booker T. Washington requesting investment. She wrote to Washington, requesting his aid in raising $50,000 to form a stock company. Washington replied, "I hope very much you may be successful in organizing the stock company and that you may be successful in placing upon the market you preparation," but did not offer funding. [6]
Walker and her husband arrived in Indianapolis, Indiana, on February 10, 1910. Seeking residence with Dr. Joseph Ward on Indiana Avenue, Indianapolis's African-American thoroughfare, Walker opened a salon in his home where she hosted sales agents and clients. Between February and April 1910, Walker grew her customer base. Multi-level marketing was Walker's most successful strategy. [4]
By August 1910, Walker had 950 sales agents and thousands of clients coming through the salon. With her client base growing, Walker sought out two Indianapolis lawyers, Freeman Ransom and Robert Brokenburr.
In the summer of 1910, Walker asked Brokenburr to draft articles of incorporation for the Madam C. J. Walker Manufacturing Company of Indiana. The company's mission was to "sell a hairgrowing, beautifying, and scalp disease-curing preparation and clean scalps the same." [7] Walker, her husband, and daughter were named the sole members of the board of directors. [4]
In November 1910, with funds from her mail-order business and Ward residence salon, Walker purchased a brick home at 640 North West Street. By December, Walker had added two more rooms and a bath with plans for the addition of a factory, laboratory, and salon. [8] According to Brokenburr's incorporation papers, the North West Street building was to be named the Madam C. J. Walker Manufacturing Company of Indiana. [8] In 1911, Madam C. J. Walker was listed as the sole stakeholder of the company.
Marjorie Joyner (1896-1994) became an agent for Walker. By 1919, Joyner became the national supervisor of Walker's 200 beauty schools. A major role was sending their hair stylists door-to-door, dressed in black skirts and white blouses with black satchels containing a range of beauty products applied in the customer's house. Joyner taught some 15,000 stylists over her fifty-year career. She was also a leader in developing new products, such as her permanent wave machine. She helped write the first cosmetology laws for Illinois and founded a sorority and a national association for black beauticians. In 1987, the Smithsonian Institution in Washington opened an exhibit featuring Joyner's permanent wave machine and a replica of her original salon. [9]
After Walker died in 1919, her daughter A'Lelia became president of the company. [10] During her tenure the company built a new headquarters and manufacturing plant in 1927 in Indianapolis. However, the Great Depression hurt sales and forced her to sell personal art and antiques to keep the company operating. [11] When A'Lelia died in 1931 her adopted daughter Mae Walker succeeded her until she died in 1945. Mae's daughter, A'Lelia Mae Perry Bundles, became the fourth company president. The company closed in 1981, but the 1927 building later became the Madam Walker Legacy Center. [12]
In March 2020, Sundial Brands revived the brand name as Madam C. J. Walker Beauty Culture that is sold by Sephora. [13] Two years later, Sundial announced that the brand, MADAM, would be stocked in 3,000 Walmart stores. [14]
Madam C. J. Walker was an American entrepreneur, philanthropist, and political and social activist. Walker is recorded as the first female self-made millionaire in America in the Guinness Book of World Records. Multiple sources mention that although other women might have been the first, their wealth is not as well-documented.
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A'Lelia Walker was an American businesswoman and patron of the arts. She was the only surviving child of Madam C. J. Walker, who was popularly credited as being the first self-made female millionaire in the United States and one of the first African-American millionaires.
Marjorie Joyner was an American businesswoman, hair care entrepreneur, philanthropist, educator, and activist. Joyner is noted for being the first African-American woman to create and patent a permanent hair-wave machine. In addition to her career in hair care, Joyner was highly visible in the African-American community in Chicago, once serving as head of the Chicago Defender Charity network, helping organize the Bud Billiken Day Parade and fundraiser for various schools.
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Annie Minerva Turnbo Malone was an American businesswoman, inventor and philanthropist. In the first three decades of the 20th century, she founded and developed a large and prominent commercial and educational enterprise centered on cosmetics for African-American women.
Kinky hair, is a human hair texture prevalent in the indigenous populations of many regions with hot climates, mainly Sub-Saharan Africa, Melanesia and Australia. Each strand of this hair type grows in a repeating pattern of small contiguous kinks which can be classified as tight twists and sharp folds. These numerous kinks make kinky hair appear denser than straight, wavy, and other curly hair types.
The Madam C. J. Walker Building, which houses the Madam Walker Legacy Center, was built in 1927 in the city of Indianapolis, in the U.S. state of Indiana, and as Madam C. J. Walker Manufacturing Company, it was designated a National Historic Landmark in 1991. The four-story, multi-purpose Walker Building was named in honor of Madam C. J. Walker, the African American hair care and beauty products entrepreneur who founded the Madam C. J. Walker Manufacturing Company, and designed by the Indianapolis architectural firm of Rubush & Hunter. The building served as the world headquarters for Walker's company, as well as entertainment, business, and commercial hub along Indiana Avenue for the city's African American community from the 1920s to the 1950s. The historic gathering place and venue for community events and arts and cultural programs were saved from demolition in the 1970s. The restored building, which includes African, Egyptian, and Moorish designs, is one of the few remaining African-Art Deco buildings in the United States. The Walker Building was added to the National Register of Historic Places in 1980.
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Villa Lewaro, also known as the Madam C.J. Walker estate, is a 34-room 20,000-square-foot (1,900 m2) mansion located at Fargo Lane and North Broadway in Irvington, New York, 30 miles north of New York City. Entrepreneur Madam C.J. Walker commissioned architect Vertner Tandy to build Villa Lewaro from 1916 to 1918. It was designed in the Italianate style and named for Walker's daughter, Lelia Walker Robinson. An additional site, the Dark Tower Walker residence with business occupancy, was established in New York City's Harlem neighborhood, thus completing the Walker property portfolio.
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A'Lelia Perry Bundles is an American journalist, news producer and author, known for her 2001 biography of her great-great-grandmother Madam C. J. Walker.
Freeman Briley Ransom (1880–1947) was an American lawyer, businessman and civic activist in Indianapolis, Indiana. From 1911 until his death he served as legal counsel and general manager for the Madame C.J. Walker Manufacturing Company as well as Madame C.J. Walker's personal attorney. Robert Brokenburr was his law partner.
Nobia A. Franklin was a Texas beautician and entrepreneur. Her business, geared towards beauty products for black women, was ranked third in the country behind Annie M. Turnbo-Malone's company and Madame C.J. Walker's "beauty empire." Her cosmetics were "meant to flatter, rather than lighten darker skin tones." Franklin's beauty products were never patented.
Self Made: Inspired by the Life of Madam C. J. Walker is an American drama television limited series, based on the biography On Her Own Ground by A'Lelia Bundles, that premiered on March 20, 2020, on Netflix. It received generally positive reviews with praise for Octavia Spencer's performance; however it received criticism for various historical inaccuracies and artistic licence. For her performance, Spencer received a nomination for the Primetime Emmy Award for Outstanding Lead Actress in a Limited Series or Movie.
Lucille Campbell Green Randolph was an early graduate of Madam C. J. Walker's Lelia Beauty College, opening and running a successful salon in New York City. She was married to the civil rights activist A. Philip Randolph and was able to finance his newspaper The Messenger.
Robert Lee Brokenburr was an American attorney, civil rights leader, and state legislator in Indiana. After several election campaigns, Brokenburr ran as a Republican for an Indiana Senate seat in 1940 and became the first African-American elected to the body where he served for 20 years. Prior to running for office, Brokenburr worked as counsel and general manager for the Madame C.J. Walker Manufacturing Company while carrying on his own practice litigating civil rights cases.
Arsania M. Williams was an American educator and clubwoman based in St. Louis, Missouri. She taught for over fifty years in segregated schools, and was president of the Missouri State Association of Negro Teachers, the Missouri Association of Colored Women, and the St. Louis Association of Colored Women. She held national leadership roles in the National Association of Colored Women (NACW).
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