Made in NY

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Made in NY logo.png

Made in NY is an incentive program and marketing campaign of the City of New York Mayor's Office of Film, Theatre & Broadcasting (MOFTB).

Contents

Overview

Launched in 2004 by then-Mayor Michael Bloomberg, the original Made in NY program provided tax credits, marketing credits, concierge services, and access to new or expanding facilities such as sound-stages and production complexes to television and film productions that completed at least 75% of their shooting and rehearsal work in New York City. [1] Qualified productions are also able to display the Made in NY logo in their closing credits. [2] [3]

While there are many variables for industry growth, the Made in NY program has been one contributor to the exponential growth in the creative industries in New York City since 2004. In 2019, New York City creative industries accounted for more than 440,000 local jobs and an economic impact of $150 billion annually. [4]

Program expansions

Career training initiatives

Fashion industry initiatives

Digital games initiative

Logo design

For the 2004 launch of the Made in NY program, Rafael Esquer, then-Creative Director at RadicalMedia, designed the Made in NY logo. [20] [21] [22] [23] [24] [25] Esquer’s 3 main objectives for the logo design were to create a brand that is simple, memorable, and timeless; to capture the essence, grit, and energy of New York City; and to give New Yorkers a mark that they would identify with and feel proud of. After in-depth research on the current and historical visual landscape of New York, Esquer took inspiration from urban artifacts—things imbued with everyday life and New York nostalgia, especially the subway tokens of yesteryear and manhole covers of today. [24] Reflecting on the success of the brand in 2015, Katherine Oliver, the first Commissioner of MOFTB who hired RadicalMedia to create the Made in NY logo, said:

Still in the aftermath of 9/11, it was really appealing to create a sense of community. I wanted to create a logo to celebrate the projects and people who were producing here. To our surprise, Made in NY really struck a chord and touched people with sensitivity. There was great pride. We were very strict about who could use the seal. It created buzz in industry, but more than that, it really created that sense of community. [26]

The Made in NY logo won the Silver Award in the Graphis Logo Design 6 competition in 2005. [27]

See also

References

  1. "The Made in New York Incentive Program". NYC.gov. October 22, 2004. Archived from the original on October 22, 2004. Retrieved May 14, 2025.
  2. ""Made in NY" Logo". NYC.gov. May 14, 2025. Retrieved May 14, 2025.
  3. ""Made in NY" Logo Program for Film and Television Productions". NYC.gov. May 14, 2025. Retrieved May 14, 2025.
  4. "About the Mayor's Office of Media and Entertainment". NYC.gov. May 14, 2025. Retrieved May 14, 2025.
  5. "Production Assistant Training Program". NYC.gov. January 25, 2012. Archived from the original on January 25, 2012. Retrieved May 14, 2025.
  6. "Production Assistant Training Program". NYC.gov. May 14, 2025. Retrieved May 14, 2025.
  7. ""Made in NY" PA of the Month". NYC.gov. June 1, 2011. Archived from the original on October 5, 2012. Retrieved May 14, 2025.
  8. Teicher, Jordan (June 17, 2011). "Rewriting his life's script". Daily News. p. 41. Retrieved May 14, 2025.
  9. "Post Production Training Program". NYC.gov. May 14, 2025. Retrieved May 14, 2025.
  10. "City Announces "Made in NY Post-Production Training Program," Connecting New Yorkers with Careers in Film Industry Sector". NYC.gov. May 14, 2025. Retrieved May 14, 2025.
  11. "TAP's "Made in NY" Animation Training Program". NYC.gov. May 14, 2025. Retrieved May 14, 2025.
  12. "TAP Training Program". TheAnimationProject.org. May 14, 2025. Retrieved May 14, 2025.
  13. "Made in NY Talks". NYC.gov. May 14, 2025. Retrieved May 14, 2025.
  14. "Made in NY Talks". NYC.gov. 2025. Retrieved May 14, 2025.
  15. "Made in NY Talks". NYC.gov. May 14, 2025. Retrieved May 14, 2025.
  16. "De Blasio Administration Celebrates Fashion Week With One-Year Update on 'MADE IN NY' Expansion to Fashion Industry, New Initiative to Connect Local Designers to Trade Shows". NYC.gov. February 17, 2016. Retrieved May 14, 2025.
  17. "City of New York Kicks Off Fashion Week with New 'Made in NY' Campaign, Expanded Initiatives to Support City's Fashion Industry". NYC.gov. September 10, 2015. Retrieved May 14, 2025.
  18. "NYCEDC Selects Architectural Team for Made in NY Campus' Garment-production Hub". Women's Wear Daily. March 25, 2019. Retrieved May 14, 2025.
  19. Adams, Eric L. (September 2023). "Mayor's Management Report 2023" (PDF). p. 45. Retrieved May 14, 2023.
  20. He, Jianping (2010). Small Studios. Berlin, Germany: Hesign. p. 54. ISBN   978-9812458230.
  21. Oliver, Katherine (March 13, 2015). "Building a Brand with Local Pride". Medium. Retrieved May 14, 2025.
  22. Butler, Andy (August 11, 2014). "Interview with Rafael Esquer". designboom. Retrieved May 14, 2025.
  23. "All Work/City of New York". RadicalMedia. May 14, 2025. Retrieved May 14, 2025.
  24. 1 2 "Work/Brand Development". Alfalfa Studio. May 14, 2025. Retrieved May 14, 2025.
  25. Esquer, Rafael (March 22, 2018). "I still remember the moment this pic was taken by my friend Gala Narezo". Instagram. Retrieved May 14, 2025.
  26. McPherson, Susan (June 8, 2015). "Meet the Woman Behind "Made in NY"". Forbes. Retrieved May 14, 2025.
  27. "Logo Design 6". Graphis. 2005. Retrieved May 14, 2025.